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HBO Exec Proposes DRM Name Change
surfingmarmot writes "An HBO executive has figured out the problem with DRM acceptance — it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands. The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns. Says Zitter, 'Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"
I recently got a bill from Time Warner Cable for 160.00. 140 of it was for cable, internet, and etc. 22 was for Girls Gone Wild and something even dirtier. Of course, I have no problem with THAT, heh heh...
But jeez, 140 bucks for TV???
I called them and cancelled everything except my broadband internet connection. My monthly bill went from 144 bucks to 44 bucks. I saved a hundred bucks a month by dropping cable television!
The girl on the line sounded positively HURT by this. She asked me "But why do you want to cancel TV?" I told her it just wasn't interesting and she said "oh" in a quiet voice.
I felt at that moment as if I'd just dumped a sweet, loving girlfriend and broken her heart. It was a bizarre thing.
It didn't stop me from saving a hundred bucks, though! Woo HOO! That's two cases of beer a week!
YouTube and AtomFilms are better anyway...
NO CARRIER