USPTO Examiner Rejected 1-Click Claims As "Obvious"
theodp writes "Faced with a duly unimpressed USPTO examiner who rejected its new 1-Click patent claims as 'obvious' and 'old and well known,' Amazon has taken the unusual step of requesting an Oral Appeal to plead its case. And in what might be interpreted by some as an old-fashioned stalling tactic, the e-tailer has also canceled and refiled its 1-Click claims in a continuation application. As it touted the novelty of 1-Click to Congress last spring, Amazon kept the examiner's rejection under its hat, insisting that 'still no [1-Click] prior art has surfaced.' The Judiciary Committee hearing this testimony included Rick Boucher (VA) and Howard Berman (CA), both recipients of campaign contributions from a PAC funded by 1-Click inventor Jeff Bezos, other Amazon execs, and their families."
Probably 99% of patents where computers do work that could be done tediously and manually should be shot down.
Back in '95 or '96. We all thought it was so plainly obvious. In fact, the key thing that makes one-click shopping possible, the browser cookie, was put into the browser specifically for the purpose of associating a browser/session with stored data on the back end (payment/shipping details, purchase list.) The reason nobody did it is because engineers thought it was a BAD IDEA. Forcing people to enter their credit card and billing address details was a form of SECURITY. Being able to purchase things with one click was just too easy. Someone could come up to your computer and ring up a bunch of charges. Keeping payment details for thousands of customers on your computer was deemed too large a risk. It wasn't until the Marketeers at Amazon thought this was a good idea that it came about.
However, I think the fact that the cookie support was already in the browser is proof that the claims of the patent were obvious.
One-click has been around as long as bartenders have been extending credit to known customers, but I suppose you can't see prior art rising when its obscured by a head of foam.
Davis http://davis.foulger.net