Google Files Patent to Monitor Gaming For Ads

Posted by Zonk on Tuesday May 15, 2007 @02:41AM from the stay-out-of-my-head dept.

Tookis writes "In a recent patent filing, Google has proposed a real time profiling of players of online games such as World of Warcraft. Soon players of such games may see in game ads directly designed to appeal to their persona. Last month Google filed a patent in both Europe and the US which outlined plans to psychologically profile people simply by their style of play in popular online games. 'From the patent; "User dialogue (e.g., from role playing games, simulation games, etc) may be used to characterize the user (e.g., literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterize the user (e.g., cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc)." Taking this a step further, Google also believe if a player likes to explore their new virtual world, that they would be interested in the real world, as such would target the player with travel ads.'"

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blargh by djasbestos · 2007-05-15 02:59 · Score: 5, Interesting

Am I the only one who is sick of:
a) being advertised at during things I ALREADY FUCKING PAID OUT THE NOSE FOR?!?! (Movies, games, etc)
b) yet more additions to the Patent Minefield. I seriously fear that if I ever try to be innovative, I'm going to wake up in the (proverbial) hospital with my (proverbial) bits and legs blown off and a couple million dollars in "doctor's" fees.