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Zune Team Getting Amnesty for iPod Use

MsManhattan writes "The Zune development team at Microsoft is apparently offering amnesty to employees who give up their iPods in favor of using the Zune MP3 player. An MSNBC employee has posted a photo on Flickr of the company's 'iPod Amnesty Bin,' which sports an image of a bitten green apple and the words 'Bite me.' Whether it's to be taken seriously or is a joke to boost employee morale is anyone's guess, and naturally no one at Microsoft was available for comment. From what can be seen in the photo, only a few early-model iPods have been deposited."

26 of 303 comments (clear)

  1. new ad campaign ineffective, misses point by yagu · · Score: 4, Insightful

    I saw the new ad by Microsoft (on American Idol, at least they're finally picking a demographic):

    Still, Microsoft is ramping up its marketing efforts around Zune in the hopes it can drum up interest in the device. The company released a pink Zune earlier this month that is outselling Zunes in white and brown, according to the company, and also launched a new print advertising campaign to promote the pink Zune called "Sync Pink." Microsoft also introduced a new TV commercial that highlights the features of Zune that differentiate it from the iPod, such as wireless sharing and the FM radio tuner.

    I asked my wife to view the ad (tivo), as I suspected the "uploading one song" (tune?, track?, can't remember) on one Zune screen, and the "downloading one song" on the screen of a Zune behind the first did not convey the "sharing" notion. Sure enough, when asked, she said "of course" she understood -- it was demonstrating how a Zune could upload and download music from the computer wirelessly (something I don't even think it really is capable of).

    I explained what it really demonstrated, and she thought that was kind of cool, but I told her she'd have to

    • encounter a fellow Zuner within fifty feet of her (unlikely)
    • could only play the shared tune 3 times OR
    • within 3 days, whichever came first
    • live with drm encumbered music
    All of which she says (said) "ewwwwww!" to, and not in a good way. Zune is hardly a product that lights a fire under any consumers' desires.
    1. Re:new ad campaign ineffective, misses point by rucs_hack · · Score: 4, Informative

      Well some people might buy one based on the adverts, but they likely wouldn't buy again.

      Especially given microsofts constant habit of forcing uupgrades.

      Apple do constant upgrades too, but my trusty old generation 3 iPod is still going strong in linux via Amarok. It works with the latest iTunes software too, but that's frankly not a very good peice of software, so I don't use it.

    2. Re:new ad campaign ineffective, misses point by soupd · · Score: 5, Insightful

      And anybody who bought into Microsoft's 'Plays For Sure' DRM, which Zune doesn't support, is surely going to think twice before picking a Zune over an iPod.

    3. Re:new ad campaign ineffective, misses point by rhartness · · Score: 4, Funny

      You have 'Ahhh...' when you say it. From the back of the throat.

    4. Re:new ad campaign ineffective, misses point by rbanffy · · Score: 5, Funny

      Somehow, I don't think the sets "people who think twice" and "people who buy Zune" share any meaningful intersection.

    5. Re:new ad campaign ineffective, misses point by Andy+Dodd · · Score: 4, Insightful

      I think the point made a few posts up was that people are angry with MS not because of DRM in general, but because they pushed the "Plays for Sure" DRM initiative, which had two problems:

      a) It didn't really "play for sure" even on devices that were theoretically compatible and supported
      b) After heavily marketing PlaysForSure, Microsoft made their very first self-branded media player incompatible with it. Not just "claimed compatibility that doesn't work" but explicitly "not compatible".

      As much as Apple's DRM sucks, at least one thing can be said about it - It's compatible with every iPod ever released since Apple started using that DRM technology, and as far as anyone can tell will continue to be compatible with all future iPods. Yes, you're locked in to Apple hardware, but at least you don't have to rebuy your music every time Apple releases a new iPod, whereas Microsoft's track record with compatibility is awful, even between different versions of their own products.

      --
      retrorocket.o not found, launch anyway?
    6. Re:new ad campaign ineffective, misses point by Anonymous Coward · · Score: 5, Funny

      Dear Mac users,

      We have no problem with you wanting to get rid of us oh-so-horrible PC users, if it means that you guys stop trying to push Macs on us. Seems like not a single Apple story goes by without one of you guys smugly declaring how superior your Mac experience is. All it takes is for you guys to actually shut up, but I guess that concept is too difficult for you.

      PS: You might want to get Jobs to cancel all those smug advertisements aimed at converting PC users too.

      Love,
      PC Users

    7. Re:new ad campaign ineffective, misses point by LKM · · Score: 4, Funny

      Dear PC users,

      We will not use parent's moronic post as a reason to insult all of you. We realize that a certain percentage of all people are morons. We realize that this applies to Windows users as well as to Mac users and Linux users. Even though not one single Apple story goes by without a PC user smugly declaring how idiotic Mac users and iPod owners are, we will not hold this against you since we assume that only a minority of all PC users consists of condescending Apple haters who presumably had a really hard childhood and now feel forced to take their anger out on Mac users.

      PS: We would not mind if you lynched these idiots yourself, though.

      Love,
      Mac Users

  2. Uptake ? by Space+cowboy · · Score: 5, Insightful

    So, according to a manager at Redmond, there are ~16,000 iPods at MS-HQ. From looking at that bin, they've managed to get about 0.1% of those people to "upgrade" to a zune...

    I especially love the employee who gained brownie-points by putting something (anything!) in the ipod-bin, even if it was only an iPod *cover* [huge grin]. I wonder if Steve (that's Balmer, in case of confusion) was watching him walk on by, and he thought he had to put *something* in...

    If MS can only get 0.1% of their *own* people to switch, they ain't gonna make it too big in the far more neutral marketplace...

    Simon.

    --
    Physicists get Hadrons!
    1. Re:Uptake ? by jeffasselin · · Score: 5, Funny

      Steve (that's Balmer, in case of confusion) I just call him Uncle Fester. No confusion with that name.
      --
      If he explores all forms and substances Straight homeward to their symbol-essences; He shall not die.
  3. In other news by Sciros · · Score: 4, Funny

    General Motors is granting amnesty to all employees who trade in their Acura TL for a Chevy Malibu.

    Also, Nokia is granting amnesty to all employees who trade in their Nintendo DS for an N-Gage.

    Interestingly, there has been an increase in the number of Acura TLs driven by GM lower management...

    --
    I like basketball!!1!
    1. Re:In other news by fistfullast33l · · Score: 5, Insightful

      Who the heck modded you interesting? Is their sarcasm-meter broken? Just because someone says the word interesting, doesn't make them interesting.

      Insightful +1

    2. Re:In other news by drinkypoo · · Score: 5, Interesting

      Who the heck modded you interesting? Is their sarcasm-meter broken? Just because someone says the word interesting, doesn't make them interesting.

      What's interesting (let's see if this works!) is that the individual was likely just trying to work around a design flaw in the moderation system. The Funny mod doesn't increase karma, but modding you down will decrease it, meaning that typically getting modded funny very often results in loss of karma. In fact, if someone mods you funny, then someone else mods you overrated, then not only do you lose a karma point, but the overrated mod never appears in metamoderation, so the bad moderation is never corrected (as per the FAQ, you should concentrate on positive moderation.)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:In other news by jez9999 · · Score: 5, Interesting

      Just because someone says the word interesting, doesn't make them interesting.

      Interesting...

    4. Re:In other news by apt142 · · Score: 5, Funny

      Just because someone says the word interesting, doesn't make them interesting.
      Interesting...
      Funny how that works out.
    5. Re:In other news by mrchaotica · · Score: 5, Funny

      In that case, instead of "interesting" people should mod funny stuff as "underrated."

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    6. Re:In other news by El_Smack · · Score: 4, Informative

      >>> Just because someone says the word interesting, doesn't make them interesting.
      >> Interesting...
      >Funny how that works out.

      Thank you for the Informative post.

      --


      There are 01 kinds of cars in the world. The General Lee, and everything else.
    7. Re:In other news by squizzar · · Score: 5

      Crazy, how long can a simple joke go on for? The ability of a simple concept to adapt and continue is completely underrated.

      (also, how does slashdot always get the capchas so spot on - drunker? well not now, maybe later though?)

  4. act quickly by jcgf · · Score: 5, Funny

    Isn't this a bit like trading in your mercedes for a cavalier and the ability to hear your friends tales of where he has been with his cavalier? Doesn't sound like a very good deal to me.

  5. Re:Tips by Anonymous Coward · · Score: 5, Funny

    Isn't the Zune an "off-brand music player"???

  6. Corporate welfare? by aero6dof · · Score: 4, Insightful

    I'm missing something here. Why would anyone deposit a few hundred dollars worth of hardware into essentially a trash bin for the sake of an anonymous show of company loyalty?

  7. Make a better Zune by PackMan97 · · Score: 5, Insightful

    I would think that the Zune team should be working on making a better mp3 player instead of trying to guilt trip MS employees into giving up their iPods.

    Heck, it should be mandatory for every single employee on the Zune team to have an iPod just so they know what the best in breed mp3 player looks like.

  8. poor devs by blhack · · Score: 4, Interesting

    I really do feel bad for the Devs working on the zune. It must be tough to have the skills, the money, and the facilities to create something really really truly cool....but be held back by the fact that you "cool new toy" won't be allowed by upper management for fear of lawsuit. I mean, imagine if the zune didn't have the DRM built into the wireless song swap feature....that is just really really damn cool! I mean, imagine sitting in your cube, and talking to that cute girl across the row about some song that she should just oh so totally have, and then being able to just go "HERE!" and give it to her!! I would imagine that if the zune caught on, some cool linux dev would probably make a "zune server" or something like that, similar to the mt-daapd projectf (to make iTunes think that your linux box is sharing a song library with it), but for the wireless functionality of the zune.

    THAT would be freaking cool.

    FYI..i don't work for microsoft...i know that sounded like an ad for the zune or something...I own an iPod in fact. I'm just saying, keep in mind that the engineers I'm sure are working on this device aren't evil RIAA lawyers, they're geeks. It must just really really really suck to not be able to put all the cool features i'm sure you would want into a project that you're working on...

    --
    NewslilySocial News. No lolcats allowed.
  9. keeping track of competition by j00r0m4nc3r · · Score: 4, Insightful

    "Most of the people [working on] Zune would want to have an iPod to keep track of the competition,"

    That's right, how can you copy your competitor if you don't have any of their products on hand? Oops, did I say "copy"? I meant "compete with".. my bad..

  10. no, use *your* headphones. by oni · · Score: 4, Insightful

    plug their dirty headphones in your ear?

    just plug your headphones into their ipod.

    What's the matter, you don't have your mp3 player with you? Well then, you wouldn't be able to share with the zune either.

    1. Re:no, use *your* headphones. by Mockylock · · Score: 5, Insightful

      Damnit, i AM a retard. ;) This is true.

      --
      "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.