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Online Shoppers are Willing to Pay More for Privacy

Posted by samzenpus on from the don't-ask-don't-tell dept.

Caroline Matische writes "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

2 of 106 comments (clear)

  1. Re:Why privacy matters... by WrongSizeGlass · · Score: 5, Funny

    Mod parent up for reinforcing his point by posting anonymously.

  2. Re:Oh, please by WrongSizeGlass · · Score: 4, Funny

    This study is BS. Purchase a sex toy? How can this study even be valid. How about trying books or something like that? How about buying a book about how to use the sex toy you purchased on the other site?