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Online Shoppers are Willing to Pay More for Privacy

Caroline Matische writes "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

6 of 106 comments (clear)

  1. Why privacy matters... by Anonymous Coward · · Score: 5, Insightful

    Privacy is central to our dignity and our basic human rights. Privacy ensures and protects our rights to free assembly and free speech, especially in areas where the governments would seek to curtail these rights. The right to privacy ensures our autonomy in the world and in our affairs. Think of your information as a gift you give to agencies and people you trust. How do you feel when any gift you give is "regifted." How do you feel when something you say in confidence is repeated and spread through your community, whether that is your office of group of friends. How would you feel if a friend gave your phone number out to every person who asked them. How would you feel if a friend revealed an embarrassing medical condition you had or a financial problem you were struggling with. Thinking of privacy in these terms helps you to see why your privacy is an important part of your life.

    1. Re:Why privacy matters... by WrongSizeGlass · · Score: 5, Funny

      Mod parent up for reinforcing his point by posting anonymously.

  2. Ridiculuous by Rinisari · · Score: 5, Insightful

    That's ridiculous. Users should expect, no, demand privacy, not have to pay for it. Privacy should already be there, because the user has to trust the company to handle their data correctly.

    I won't trust a company that makes people pay for "extra privacy." That screams distrust to me.

    1. Re:Ridiculuous by Bongo+Bill · · Score: 5, Insightful

      It's not that good companies charge more. It's that bad companies charge less, because they have no obligation not to use that information to turn an additional profit.

      --
      ...but is it art?
  3. Re:Oh, please by WrongSizeGlass · · Score: 4, Funny

    This study is BS. Purchase a sex toy? How can this study even be valid. How about trying books or something like that? How about buying a book about how to use the sex toy you purchased on the other site?
  4. Privacy is not always temporary by feepcreature · · Score: 4, Interesting

    It varies, depending on to whom you give your information.

    In most of Europe, companies are bound by laws implementing the EU's Data Protection Directive, which makes it clear that your data is not just another asset of the company which collects it, and that companies can only process it for the purposes for which you gave them the data.

    In the US, companies howl with outrage at the prospect that they should treat their customers with similar fairness. You could argue that resisting even the smallest extra expense is in the short term interests of their shareholders. Of course that ignore the possibility that ethical policies may increase customer loyalty, and better serve their shareholders' longer term interests - as well as being "The Right Thing".

    There is a lot of nonsense spoken about "impersonal corporations". Folk forget that it's actual human beings who make the "decisions of the corporation". Some of those people do good and some do evil.

    Maybe they should be held to account?

    --
    Paul "Say no to feeping creaturism"