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Online Shoppers are Willing to Pay More for Privacy

Caroline Matische writes "People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed. People were more likely to buy from online merchants with good privacy policies and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."

4 of 106 comments (clear)

  1. Why privacy matters... by Anonymous Coward · · Score: 5, Insightful

    Privacy is central to our dignity and our basic human rights. Privacy ensures and protects our rights to free assembly and free speech, especially in areas where the governments would seek to curtail these rights. The right to privacy ensures our autonomy in the world and in our affairs. Think of your information as a gift you give to agencies and people you trust. How do you feel when any gift you give is "regifted." How do you feel when something you say in confidence is repeated and spread through your community, whether that is your office of group of friends. How would you feel if a friend gave your phone number out to every person who asked them. How would you feel if a friend revealed an embarrassing medical condition you had or a financial problem you were struggling with. Thinking of privacy in these terms helps you to see why your privacy is an important part of your life.

    1. Re:Why privacy matters... by WrongSizeGlass · · Score: 5, Funny

      Mod parent up for reinforcing his point by posting anonymously.

  2. Ridiculuous by Rinisari · · Score: 5, Insightful

    That's ridiculous. Users should expect, no, demand privacy, not have to pay for it. Privacy should already be there, because the user has to trust the company to handle their data correctly.

    I won't trust a company that makes people pay for "extra privacy." That screams distrust to me.

    1. Re:Ridiculuous by Bongo+Bill · · Score: 5, Insightful

      It's not that good companies charge more. It's that bad companies charge less, because they have no obligation not to use that information to turn an additional profit.

      --
      ...but is it art?