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Microsoft, Sony Clash Over Vista Turbo Memory
Anonymous writes "Sony is claiming that the current release of Vista does not support Intel's Turbo Memory technology, but Microsoft has dismissed the allegation. If Microsoft is telling the truth then all is well. But if Sony is right, Microsoft has opened itself to being sued for deceptive marketing practices."
Its pretty telling and sad when the company responsible for root-kits has a higher regard among us then the DoJ.
Using openSUSE instead of Windows since 9th of October, 2007 and liking it.
...must be one of most redundant statements in the English language.
We used to play a (DOS) joke called "Turbo Copy"
Just press "ALT" then "E" then "A" ... then hit the Deliver key (DEL).
Turbo Copy! 100% data loss, but it sure is fast!
Maybe that's how MS saves their roadmap.txt file.
"Sony is dying because of the way they've been treating their customers lately"
"By attacking one of the few companies more hated than them, they're trying to re-direct some of their bad karma"
http://finance.yahoo.com/q/bc?s=SNE&t=6m
was: Re:Its all marketing...
davecb5620@gmail.com
Sony: Vista doesn't support TurboMemory.
Microsoft: It does too. See? It uses the flash memory for...things. Vroom.
Sony: You call that support? It doesn't do what it's supposed to.
Microsoft: Just because you can't see it doesn't mean it's not happening. It's integrated and magical.
Sony: Yeah, it'll half-work, as long as you micromanage what files are cached.
Microsoft: See? Integration.
Sony: Um...no. Not quite.
± 29 dB
In all likelihood, buckets of money. Compare MS' or Sony's ADVERTISING budget to the ENTIRE budget allocated to the DOJ's antitrust division:
My google-fu on financial info breakdowns for publicly traded companies is obviously weak, but Nintendo said they were going to spend $200M on marketing the Wii *alone*, so it's likely that Sony's advertising budget for the PS3 ALONE is on the order of the entire allocation for the DOJ's antitrust division.
"Oh, I hope he doesn't give us halyatchkies," said Heinrich.
Sony, look, if Vista is not using the turbo memory technology you could use the free space there to load your root kits even faster....
(rant)
Does anyone actually remember when "turbo" had a technical definition beyond "turbocharger"? Does anyone realize that, in the engineering world, all that "turbo" means is "involving turbines" (go ahead, demonstrate me how you pressurize the incoming steam mix using the turbogenerator exhaust pressure)? Or has the the influx of market-roids dropping the "charger" on any turbocharged piston engine made this term utterly useless?
(/rant)
SCNR.
According to several articles regarding this subject, the questionable utility of Turbo Memory is not the fault of MS alone:
http://www.tgdaily.com/content/view/31976/135/TG Daily reports that Intel's showcasing of Turbo Memory included benchmarks that's anything but real-world applicable: "The benchmark appeared to slam several pictures at lightning speed into Photoshop, something that would play to the strengths of flash memory because the pictures would already be stored in flash for fast opening by Photoshop. Realistically though, we think the average user wouldn't capture dozens of pictures and then open them all in Photoshop in one fell swoop."
Which leads to an Anandtech article showing that in many cases, performance suffered as a result of Turbo Memory implementation - particularly with boot and hibernation times. Now these are cases where users are MOST likely to notice performance differences.
Finally, in the cases where Turbo Memory would seem useful, it appears that HP discovered that using far more versatile, ubitquitous flash solutions such as SD and USB drives (not to mention just adding regular system memory (what a concept!)) yielded similar and more economically sensible results: http://news.zdnet.com/2100-9584_22-6188522.html
Maybe if Vista didn't need such obscene amounts of memory, this wouldn't be an issue; but I digress.