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Xbox 360 Price Cut Dismissed
Next Generation is reporting that, despite comments from director of Xbox product management David Hufford saying that a console's 'sweet spot' is $199, Microsoft has no plans to drop the price any time soon. His comments came from a Bloomberg article we discussed last week. "Some are getting really spun up about the Bloomberg story and inaccurately reading tea leaves that don't exist. I spoke to Bloomberg nearly two months ago and we were talking about NPD data that had just been released, and chatting generally about price points of consoles in the market. The comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop ... With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop anytime soon."
Any price cut will not be telegraphed in advance, as as soon as a price cut is announced, sales will plumet until the cut takes effect.
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How is NOT dropping the price of a product news. I mean, if it were, we're not doing it now we're doing it on this date instead then maybe, but honestly this is just another story adding to the FUD around xbox pricing.
No shit. There's even a historical IT precedence for this that's defines such a boneheaded move.
Ladies and gentlemen, I give you the Osborne Effect.
"Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg