Companies That Clean Up Bad Online Reputations

Radon360 writes "As the ever-increasing amount of information available online becomes indexed and searchable, more and more people find themselves potentially at risk of having unwanted personal information revealed or their names incorrectly associated with inflammatory topics. The are several firms that now sell their services of trying to remove or bury such information that their client deems offensive or troublesome. Companies, such as ReputationDefender and DefendMyName will, for a fee, do the legwork to find content that negatively impacts your reputation and have it removed or buried deeper in search rankings. However, some of these efforts can backfire, as the act to get it taken down can sometimes draw more attention than the offending content in the first place."

Comments

Re:it's true

[Joebert]

Could that indicate that he thought someone was going to recognise his stretched out asshole & tell everyone about it anyway ?

We all have our pasts

[dekkerdreyer]

I don't see the big deal. We all have ghosts in our past, getting past them and moving on with our lives is what makes us human. Who hasn't gone bar hopping and picked up underage hookers? What guy hasn't cheated on his wife during late-night filming sessions? Who doesn't have a picture on flickr of themselves completely trashed with a dog licking peanut butter off of their dingle-berries.

I don't think any of these will interfere with my life in any way. Besides, any previous evidence of me touching underage children and cheating the system to make myself rich will just set me up for a lifetime position as a priest or politician.