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Sony Looks to 'Refine' PS3 Price

Posted by Zonk on from the that's-corpspeak-for-price-cut dept.

Via GameDaily a Financial Times interview with with Sir Howard Stringer, Sony's CEO, gives fans the first hope that price cuts may be coming soon. Lauding the Wii's performance in last month's NPD numbers, Stringer says that Sony is looking to 'refine' the PS3's pricepoint. "'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper,' Mr Stringer said in a video interview. 'That [price cuts] is what we are studying at the moment. That's what we are trying to refine.' Sir Howard said he expected 'energy [in PS3 sales] by Christmas, and then you will begin to see break-out games'. Sony is launching a virtual-world game called Home this year, and up to 30 other games."

8 of 182 comments (clear)

  1. It Needs "Refined"... by morari · · Score: 5, Funny

    By about $350...

    --
    "He who can destroy a thing, controls a thing." --Paul Atreides, Dune
  2. Captain' Obvious by alph0ns3 · · Score: 2, Funny

    'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper'

    Wow, this guy needs to win the "Captain Obvious" award of the year!

  3. "..and then you will begin to see break-out games" by tonywestonuk · · Score: 3, Funny

    erm, I could buy a C64 from ebay, and play "break-out" games...

  4. Very good business model.... by MrAngryForNoReason · · Score: 2, Funny

    Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours...

    Oh yes the revolutionary business model of selling a product for a reasonable price while still making a profit. Opposed to Sony's excellent method of selling at a staggeringly high price and *still* making a loss on each unit sold. Genius.

  5. Re:oh oh by sqldr · · Score: 2, Funny

    1) cheap Wii....
    2) Hey this sort of thing works for bottled water companies...

    I sincerely hope that wasn't deliberate..

    --
    I wrote my first program at the age of six, and I still can't work out how this website works.
  6. Re:"..and then you will begin to see break-out gam by goodenoughnickname · · Score: 2, Funny

    Yeah, but sliding the SIXAXIS back and forth is going to make the PS3 version kick ass.

  7. You learn something new every day by Chelloveck · · Score: 2, Funny

    'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper,'

    And here I thought the reason for the Wii's success relative to the PS3 is because the Wii has games that don't suck. What a fool I was.

    --
    Chelloveck
    I give up on debugging. From now on, SIGSEGV is a feature.
  8. Re:When will they learn... by xero314 · · Score: 2, Funny

    That's why my wife and kids play the Wii and I log about 20-30 hours per week on my 360. Sorry I just thought that needed Highlighting. Ever think your wife and kids play the Wii because you log 20-30 hours per week on your 360? It's either that or you really need to get a job.