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Sony Looks to 'Refine' PS3 Price

Posted by Zonk on from the that's-corpspeak-for-price-cut dept.

Via GameDaily a Financial Times interview with with Sir Howard Stringer, Sony's CEO, gives fans the first hope that price cuts may be coming soon. Lauding the Wii's performance in last month's NPD numbers, Stringer says that Sony is looking to 'refine' the PS3's pricepoint. "'Nintendo Wii has been a successful enterprise, and a very good business model, compared with ours . . . because it's cheaper,' Mr Stringer said in a video interview. 'That [price cuts] is what we are studying at the moment. That's what we are trying to refine.' Sir Howard said he expected 'energy [in PS3 sales] by Christmas, and then you will begin to see break-out games'. Sony is launching a virtual-world game called Home this year, and up to 30 other games."

3 of 182 comments (clear)

  1. It Needs "Refined"... by morari · · Score: 5, Funny

    By about $350...

    --
    "He who can destroy a thing, controls a thing." --Paul Atreides, Dune
  2. What was their first hint? by realinvalidname · · Score: 5, Interesting

    Maybe the fact that a PS3 with one game costs as much as a 360 and a Wii combined?

  3. Games by strider2k · · Score: 5, Insightful

    I don't really care about the price. I'd be glad to pay the $600 US dollars for the premium. The sad part is, what games will I get? The answer is none. I don't have a big HD tv. So unless they release at least 1 big gun soon (MGS4 or FF13) then there's no incentive for me to buy. I guess I'll play my ds/gba (lots of good games) or board games (Settlers or Puerto Rico)!!!

    When they do bring the AAA top tier games, then it'll be World War III in console terms.

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