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Marvel Studios to Produce Its Own Movies

Dekortage writes "According to the New York Times, Marvel Studios will be producing its own superhero movies instead of licensing the superheros to other Hollywood studios. It's all about the money: despite the enormous popularity of Sony Pictures' Spiderman 1 and 2, the licensing deal only netted Marvel $62 million. The article includes some tips about upcoming works: Edward Norton as Bruce Banner in a new Incredible Hulk, and Robert Downey, Jr. as Tony Stark in Iron Man."

5 of 151 comments (clear)

  1. Re:Actors? by msuzio · · Score: 5, Informative

    On the contrary, Tony Stark has been portrayed as a recovering alcoholic in the comics for decades now. If anything, RDJ wins extra points for knowing how to get in touch with the character ;-)

  2. Re:Snakes in the garden by doubleofive · · Score: 5, Informative
    The article you link to doesn't exactly prove your point. Stan Lee Media isn't owned by Stan Lee, they're using a loophole in an already existing contract to try to make money off of The Man's work.

    A Marvel spokesperson declined to comment but later issued a statement from Mr. Lee: "I do not support this action and believe the suit to be baseless." Mr. Lee currently serves as publisher emeritus of Marvel Comics. He and Pow Entertainment could not immediately be reached for comment. In January, he filed suit against Mr. Nesfield and two of his associates alleging they illegally took over his former company and infringed on his trademarks and copyrights.
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  3. Re:Snakes in the garden by rsanta74 · · Score: 5, Insightful
    > How about Marvel do what's right for a change and pay the creators their fair dues.

    How about NOT. Stan Lee was under the employ of Timely, now known as Marvel. Working for someone else is not like working for yourself. When you work for yourself, intellectual property rights and copyrights belong to you. That's the essence of creator owned properties. When you work for somebody else, work product becomes the property of your employer. It's the difference between writing homebrew game at home and designing one for EA. If you're on the clock it doesn't belong to you.

    Present day Marvel doesn't have this trouble so much since they make a clear distinction between company owned and creator owned. In fact, there's even a label for Marvel published, creator owned works.

    Just look back at your old Marvel comics. Go ahead. I'll still be here. ... ... ... ... Done? Good. Notice that there's a nice little copyright notice in the opening pages? Notice how it doesn't say anything about it being copyrighted to Stan Lee, but to Marvel instead? That's what I figured. Marvel has and continues to hold the rights to these properties, since day one.

    This is an entirely different issue than the Superman or Captain America cases, since those cases refer to works originating decades earlier. I'm not going to check, but I wouldn't be surprised if the copyright laws saw some revisions between the 1940s and 1960s.

    This is a case of Stan Lee's lawyers putting up the stink instead of him. Stan Lee was an EMPLOYEE. Show the man respect for the works he created, but aknowledge that he created them on company time.

  4. Because of Hollywood Accounting by Moraelin · · Score: 5, Informative

    Basically because of Hollywood Accounting.

    In a nutshell, they calculate a shitload of costs (and often actually give that money to their daughter companies and such) as percentages of the income. E.g., marketting for the movie might be calculated as, say, 25% of the income, so even if your film sells a billion copies, that expense just increases accordingly. Often to the point where the movie _will_ look like it made them a loss, even if it became the greatest success of all time and sold a billion copies.

    And since there is no time when you can say "ok, it's over", you can't even really call the bluff. There is no date when you can say "ok, it's over, let's divide the loot." There's always the DVD version, the Blue Ray version, the remastered edition, the "han shot third" edition, etc, so they can just say they earmarked those funds for marketting those. So, see, it's still not a profit, it's money your movie cost them.

    It's not a joke, such movies as Forrest Gump or the LOTR movies, according to Hollywood, actually made a loss. Mind-boggling as that sounds.

    _Why_ they do it, is so they can shaft you on royalties. Any contract where they promise you x% of the profit, is almost guaranteed to be x% of zero, since they'll massage it into looking like it made a loss.

    Frankly, Marvel already made a damn good deal if they made anything at all.

    Which also tells you why they'd rather take the risks. Because it beats getting shafted. Someone probably woke up to the reality that they got shafted again, and trying to get a better contract is like tilting at the windmills. So they're trying to avoid Hollywood, if they can.

    Wouldn't even be the only one. The author of Forrest Gump, IIRC, also refused to sell them the rights to the sequel, after being shafted on the first (and thus only) movie. Since they said the first one made them a loss, he said something like that he can't in good conscience let any more money be wasted on a failure.

    Marvel, on the other hand, obviously doesn't want to just give up on movies completely, like that guy did. So they're trying to do it themselves.

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  5. Re:Scarlet Witch by jcenters · · Score: 5, Funny

    They make Scarlet Witch hand puppets?

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