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Yahoo Co-Founder Yang Now In Charge

Raver32 writes "Yahoo Inc. Chairman Terry Semel ended his six-year tenure as chief executive officer today and will hand over the reins to co-founder Jerry Yang in the Internet icon's latest attempt to regain investor confidence. Semel, 64, will remain chairman in a non-executive role. Besides naming Yang as its new CEO, Yahoo appointed Susan Decker as its president. Decker, who had been recently promoted to oversee Yahoo's advertising operations, had widely been seen as Semel's heir apparent."

24 of 91 comments (clear)

  1. Lets hope they change by WindBourne · · Score: 4, Insightful

    Yahoo has been run into the ground because it was treated like a telcom. The employees have minimal incentive to really innovate. If they return to treating employees like part owners (the way they use and the way that Google currently does), then they stand a chance to compete. Until then, they will remain a second rate search engine.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Lets hope they change by EveryNickIsTaken · · Score: 5, Insightful

      Until then, they will remain a second rate search engine. Giving John Doe in software development a raise and stock options will not make Yahoo! the number one search engine. Changing their business plan (if they have one) and offering something that every other search engine doesn't will.
    2. Re:Lets hope they change by jb.cancer · · Score: 5, Insightful

      Giving John Doe in software development a raise and stock options will not make Yahoo! the number one search engine. Changing their business plan (if they have one) and offering something that every other search engine doesn't will. and how do you think they'll come up with that 'something innovative'. No matter what kind of process/model you follow it's the *people* who work there that will make the difference. Remember, not everyone is a John Doe, and those special people need to feel like the place where they work is part of them in order to motivate them and get the best. otherwise it's just a matter of time. so i go with GP.
    3. Re:Lets hope they change by Vellmont · · Score: 4, Interesting


      Until then, they will remain a second rate search engine.

      Yahoo doesn't see itself as a search engine, they see themselves as a portal. Of course the demographic they're aiming for has changed recently.

      I'm not sure why anyone would go to Yahoo anymore. I used to house all crap "we need an email address" email at yahoo, but after having to read about some idiotic thing Britney or Paris did, or some foolish article about "Office tips you should follow!" for the umpteenth time on the front page of Yahoo, I've moved my crap email to Google.

      Yahoo seems to think it's ideal customer is the bubble-headed bleach blond who's thinking about being a "career man/woman" now. It's basically Glamor on the Internet. I'm sure there's a market for that, but it seems strange that was supposed to be a billion dollar company is aiming for that small demographic.

      --
      AccountKiller
    4. Re:Lets hope they change by eln · · Score: 3, Interesting

      Why would anyone go to "www.yahoo.com" anyway? If you're using Yahoo for your email, go to "my.yahoo.com" instead and customize the page. I never see that sort of bubble gum crap on my front page because I don't have that module. With the My Yahoo customization and adblocker, I get a nice, subdued page with news coming in from various reputable wire services.

      Of course, using the site in conjunction with adblocker in order to make it look good probably isn't what they had in mind, but oh well.

    5. Re:Lets hope they change by TubeSteak · · Score: 2, Informative

      and how do you think they'll come up with that 'something innovative'. No matter what kind of process/model you follow it's the *people* who work there that will make the difference.
      Do you really think that most innovation from multinational corporations is driven internally?

      Traditionally, large corporations 'innovate' through acquisitions, licensing or they just outright steal ideas.

      Example:
      http://en.wikipedia.org/wiki/List_of_Google_acquis itions
      And that list doesn't include patents or software they've licensed.
      --
      [Fuck Beta]
      o0t!
    6. Re:Lets hope they change by wdr1 · · Score: 3, Informative

      Yahoo doesn't see itself as a search engine, they see themselves as a portal.

      Yes and no. I worked there for five years -- while Yahoo has obviously always had the portal-side, the "we're not a search engine" bit was dropped years ago, when Inktomi was purchased.

      For the last two years at least, Search has been a major focus for the company.

      -Bill

      --
      SlashSig Karma: Excellent (mostly affected by moderatio
    7. Re:Lets hope they change by sconeu · · Score: 2, Insightful

      Why even "my.yahoo.com"? Why not just "mail.yahoo.com", if you just want the email?

      --
      General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
  2. Always quit while you're #1 by niceone · · Score: 4, Insightful

    Always quit while you're #1 - from TFA: "Semel ranked No. 1 on The Associated Press' survey of 2006 executive compensation with $71.7 million (U.S.)"

    I'm guessing Yahoo's performance was not quite #1 though.

  3. pattern? by dotpavan · · Score: 4, Insightful

    notice a pattern? Founder returning to take charge when things are bad, like in the case of Dell, Apple

    1. Re:pattern? by vivaoporto · · Score: 2, Interesting

      In Brazil, we have two saying about this: 1) "O olho do dono é que engorda o gado", that (roughly) translates as "The owner's eye fattens the livestock". and 2) "Quando o chefe senta o empregado deita", that translates as "When the boss sits, the employee lies down". Most successful business out there, no matter if small or big, have the owner in a position of both control and supervision.

  4. Lack of innovation by vsl2005 · · Score: 5, Interesting

    I am the IT Program Manager for a small community college and I think the Yahoo! business portal is an excellent resource for small business owners looking to establish an online presence they can update and maintain themselves. There are lots of other good tools there for market research and general business knowledge. So I am developing a course that will teach small business owners the ins and outs of the Yahoo! program. Yesterday I spent two hours getting transferred to and from various different departments in the Yahoo! corporate system, only to end up repeatedly with the operator at the corporate office who insisted she couldn't transfer me to a live body unless and until I could provide a name and an extension. No good explaining that was the reason I was calling - to try and identity a name and extension that might be able to offer some materials and maybe some guidance in developing the program. In the time I spent discussing this with various Yahoo! representatives, I was transferred, placed on terminal hold, hung up on, and in the end unable to identify a single resource person in the entire company who could assist me. The trick is, I know they must exist! Like many large companies, there just wasn't any mechanism in place for people whose issues don't fall neatly into some predetermined category or script. Nobody willing to take a few minutes and think outside the bloody box. What another poster said was spot on. Note to Jerry - no innovation when you are an innovation company is why you are floundering. Cheers!

  5. I hope that I can become second rate by anomaly · · Score: 2, Insightful

    $6.5B in gross income, $3.7B in gross profit, $37B in market cap?

    Oh, that I could be so second rate!

    --
    But Herr Heisenberg, how does the electron know when I'm looking?
    1. Re:I hope that I can become second rate by WindBourne · · Score: 3, Interesting

      Current income does not mean SQUAT. Just 4 years ago, GM was one of the top companies. Likewise, Pure Oil companies are on top of the world (well in america). What matters is how you are set up for the long-term.

      Currently, Yahoo is declining and will continue until they change how they do business. As it is, they treat them like a large telcomm. They have AVERAGE pay, AVERAGE benefits, AVERAGE managers, and worst of all, no ownership of ideas. Business ppl and marketing is in control of Yahoo. Google did the smart thing and has marketing working in collaboration WITH techies. That is, techies are developing ideas (labs.google.com) and then marketing looks at how to integrate. Yahoo has marketing telling techies what to do. Sadly, Yahoo has the same type marketing ppl that every other company has; Worthless followers. Yahoo will continue to fall UNLESS they have learned.

      And yes, their search engine is 2'nd rate.

      --
      I prefer the "u" in honour as it seems to be missing these days.
  6. Yahoo needs a lot more than head changes by erroneus · · Score: 4, Insightful

    They need to give back to the community in ways that corporate mentality does not permit.

    They also need to make some serious technical advancements to work against their currently spammy environment. Once they get the spammy nature of their internet operations back under control, they can focus on community projects to build a fan-base which they sorely need and then start to work on professional services.

    It's not just "too easy" to be an advertiser, it marks against them. They need to at least APPEAR to be a community force on the internet that happens to do a little advertising on the side to pay the bills.

  7. What does this mean? by drinkypoo · · Score: 4, Funny

    Semel, 64, will remain chairman in a non-executive role.

    Yeah, and I'm going to remain floor-mopper in a non-janitorial role.

    How do you have a non-executive chairman? That's like a non-bread biscuit.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:What does this mean? by Anonymous Coward · · Score: 2, Informative

      I hope Harvard asked for their certificates back.

      Chairmen are usually non-executive. Rather than run the company (the CEO's job) they generally chair an occasional meeting of a group of people (the board) who act in the interests of the shareholders. Duties of the board include reviewing the performance of the executive, and appointing a new executive if necessary.

      Also a garibaldi is a non-bread biscuit.

  8. Study how people use the net by athloi · · Score: 3, Insightful

    While Semel may be a business expert, what made Yahoo! was its understanding of how to use the net. If you think business-model-first, then you make what exists more profitable. But for profit to exist, it must first be useful.

    I am hoping Jerry Yang will return Yahoo's focus to the useful. Many great and creative products have come out of Yahoo, albeit in a disunified, confused, under-promoted way. If he can tie them together into a strategy of how people use the net, like the original Yahoo directory did, he may be on to something.

    I also hope they rebuild and continue the Yahoo directory project. As someone who routinely encounters too many junk hits in Google to make searches efficient, I'd like to see a dual-pane search that gives (a) raw results from the search engine and (b) search results from an updated, RDF-tagged, classified and vetted Yahoo directory.

    A legend continues... this news makes me smile (despite a lack of corporate loyalty of fanboism, of course).

  9. Mediocre is good enough by anomaly · · Score: 2, Insightful

    Many many many times, mediocre is good enough to allow companies to remain significantly profitable, even with poor leadership.

    If you consider $3B in profits to be "continuing to fail" then I'd love to see your definition of success!

    Perhaps Yahoo is focusing on a market who simply doesn't understand that it *could* be better than Yahoo currently is. No one goes out of business underestimating the lack of intelligence in the population. Lowest common denominator can make lots of money. Perhaps it's their strategy.

    --
    But Herr Heisenberg, how does the electron know when I'm looking?
    1. Re:Mediocre is good enough by Bluesman · · Score: 4, Insightful

      Yahoo is a public company.

      If I'm going to invest in a company, I'd like to see a return on that investment that is at least as good as the market average. Otherwise, I'm better off with an index fund or some other type of investment.

      It's not good enough for a public company to simply make a profit, since it's competing for investment dollars with all other public companies. The company has to be seen as an investment that will generate greater returns than the various other investment options out there.

      While it may seem silly that a profitable company is still "in trouble," this is the risk that is taken when a company goes public. A private company could make $1 net profit, and that's $1 more than it needs to survive.

      --
      If moderation could change anything, it would be illegal.
  10. Re:with Jerry in charge by hondo77 · · Score: 5, Interesting

    You're right about Decker, she climbed the affirmative action ladder. A white man with her skills would be a no-name first line supervisor.

    A few months ago I would have agreed with you. However, Warren Buffett thinks enough of her to add her to Berkshire Hathaway's Board of Directors. I will defer to his judgement on this one.

    --
    I live ze unknown. I love ze unknown. I am ze unknown.
  11. Sounds like they could use ... by plehmuffin · · Score: 3, Funny

    ...some sort of directory, or maybe a search engine. I hear the google mini is pretty good for these kinds of applications.

  12. Big mistake by CPE1704TKS · · Score: 2, Interesting

    Jerry Yang is not a visionary. He is no Steve Jobs, he's not even a Bill Gates or a Sergei Whatever or Larry Page. He was a Ph.D student who got really, really, really lucky and became a billionaire. His idea was just a bunch of cool sites to go visit, there wasn't even an algorithm behind it.

    Yahoo and the internet is a very complex business and requires business savvy. Yang should just spend his money, date model and movie stars and leave it at that. Taking the reins of Yahoo and trying to manage their entire portfolio of businesses is far too complex for someone who doesn't have decades of experience that someone like Semel had. Think about things like branding, partnerships, etc. How do you expect Yang to handle complex business decisions like that?? The short answer is that he can't and won't.

    No, Semel did no succeed against Google, however, he had a good idea. Treat Yahoo like a media company, which it is. Google went a different way, and it paid off better. But as a company, Yahoo did not do poorly. It's just that the competition did way better.

    1. Re:Big mistake by Edmund+Blackadder · · Score: 2, Funny

      Is it that difficult to type "Brin" ?