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iPhone's "Mystery App" Is H.264 YouTube

Rebelgecko writes "It turns out the iPhone's mystery app is a custom YouTube viewer. The iPhone will play YouTube's videos using the H.264 codec(as will the AppleTV after an upgrade) for higher quality. From the look of it, it will take advantage of the iPhone's screen design and touch capabilities much more than watching videos in the iPhone's version of Safari would. The videos can be streamed via a Wi-Fi connection or the EDGE network."

24 of 323 comments (clear)

  1. Thats a pretty stupid mystery app by stratjakt · · Score: 3, Insightful

    Shouldn't the inbuilt browser be able to view YouTube anyways?

    It is really interesting, from a marketing point of view, how Apple takes things that would be ho-hum for any other brand or company, and suddenly turns it into front page news with the whole "mystery feature" game. They do this over and over and over, and nobody ever seems to catch on.

    I mean, realistically, it's just another smartphone in an already overcrowded market. But it's front page news every day.

    --
    I don't need no instructions to know how to rock!!!!
    1. Re:Thats a pretty stupid mystery app by Red+Flayer · · Score: 2, Insightful

      Shouldn't the inbuilt browser be able to view YouTube anyways?
      FTFS (you don't have to even read TFA):

      ...it will take advantage of the iPhone's screen design and touch capabilities much more than watching videos in the iPhone's version of Safari would.

      It is really interesting, from a marketing point of view, how Apple takes things that would be ho-hum for any other brand or company, and suddenly turns it into front page news with the whole "mystery feature" game.
      That's not interesting from a marketing point of view, that's basic marketing. You don't think other companies do the same thing? Features TBA on product release announcements happen all the time.

      I mean, realistically, it's just another smartphone in an already overcrowded market. But it's front page news every day.
      That's probably because of how Apple changed the face of the music player industry by making them popular for the masses. The same is quite possible for smartphones.
      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    2. Re:Thats a pretty stupid mystery app by grimdawg · · Score: 2, Insightful

      The iphone isn't 'just another smartphone' though: it's the first smartphone to go after the market they're courting. This app is actually perfect for that purpose (chasing the ipod generation): market it as a portable Youtube viewer and you've given the kids a reason to want your product.

      With the iphone, Apple is trying to make a smartphone that doesn't LOOK like it's a smartphone - hey kids, it's a phone that looks ipod-ish and can view Youtube! It's the hippest phone ever! It's an interesting direction, and time will tell whether these people actually want a smartphone or are happy with their Razrs.

      Of course, whether the price is right for this market is another story.

      --
      There are 10 kinds of people in this world: those who understand binary, and nine other kinds of people.
    3. Re:Thats a pretty stupid mystery app by stratjakt · · Score: 2, Insightful

      But who cares? Really. Will it make any difference?

      You don't get a copy of the content. You cant download and store the videos. If you suddenly CAN do this, like some sort of Apple/Google alliance to allow downloads only from Macs, that'd be news - big news.

      But in the end, who cares if it streamed through flash, H.264, or the image is assembled in realtime by pixies on a lite brite? You're still streaming the same grainy video of some goth chick listing foods she likes.

      --
      I don't need no instructions to know how to rock!!!!
    4. Re:Thats a pretty stupid mystery app by 2nd+Post! · · Score: 5, Insightful

      1) Apple manages to do this by making the iPod as perfect as they can. People actually like using it.
      2) No one else has managed to be "hip". So yes, everyone tries, but so far Apple is the only one that has managed, with the iPod. Nintendo is a close second with their DS and Wii.
      3) The n-gage was a disaster. Comparing the n-gage to an iPhone is like comparing a sour grape to an orange.
      4) Apple has this effect because they do things right, with the iPods, iTunes, and iTunes store.

      Your Treo is not targetted at consumers. Are there ads for the Treo on billboards, subways, or prime time TV shows? Does it make it trivial to synch your data, your email, your bookmarks, your movies, and music? By trivial I mean, no user action, just plug into your computer! Does the UI make it easy to access all those features? Not being able to access a feature is about the same as not having a feature in the first place.

      Then the killer... is this something your parents can do? Your neice? Your next door neighbor?

      That's Apple's secret. The iPod is accessible to everyone, not just geeks.

    5. Re:Thats a pretty stupid mystery app by ktappe · · Score: 3, Insightful

      I mean, realistically, it's just another smartphone in an already overcrowded market. But it's front page news every day.
      I'm no fanboi (I've already critiqued Apple's non-use of AJAX while leaving developers to use AJAX), but to call this "just another smartphone" is to really have blinders on. Consider: This thing really is different.
      --
      "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
    6. Re:Thats a pretty stupid mystery app by OptimusPaul · · Score: 2, Insightful

      You have a link to that video? There is nothing in the world I care more about than goth chicks food likes.

    7. Re:Thats a pretty stupid mystery app by Anonymous Coward · · Score: 1, Insightful

      Close like an ugly duckling in in flock of swans. Come on... responses to inputs take .5-1 sec, it uses scroll bars the user has to click on, the user in the video has to use the side of his finger nail to click buttons and it still misses inputs or selects the wrong thing. Just the fact that you have to sit there and watch it for ~1 sec after you do anything to see if it 'took' is a killer. Any GUI that takes more than .2s to let you know it is doing what you told it to can only succeed in spite of itself.

      It's obviously missing the refinements that make iPhone cool... the sensors that detect your intent, gestures, display off when you put to your ear, landscape detect, instant feedback, etc.

    8. Re:Thats a pretty stupid mystery app by Red+Flayer · · Score: 2, Insightful

      No, iTunes along with the iPod did change the face of the portable music player industry.

      Music distribution is now part of the portable player industry.

      --
      "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
    9. Re:Thats a pretty stupid mystery app by Altus · · Score: 5, Insightful

      Everybody tries to do this. Apple isn't alone. You dont think PalmOne, Motorola, Erikson, Nokia want to be considered "hip"?

      The difference is, apple actually succedes at it.

      Now before you flame the fuck out of me, think about what I'm actually saying... I am NOT saying that apple is better than these other companies, I am not saying that their technology is any different or better or anything. I am simply saying that while Motorola, Nokia, Microsoft, Creative Labs and all those other clowns want to be considered "Hip", Apple actually IS considered "hip" and that makes a big difference.

      They didn't get into that position just by marketing, they didn't get there by having superior technology. They got there by figuring out what features and interfaces the majority of people would really dig and then selling that. Nobody else seems to do it as well as they do.

      That is what makes apple different, if you don't understand that you will not understand what makes them successful.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

    10. Re:Thats a pretty stupid mystery app by Captain+Splendid · · Score: 2, Insightful

      The device does nothing new, features nothing new, offers nothing new. I can do all of this on my Treo right now.

      Oh yeah? Then if that's true, how come the Treo guys aren't putting out ads like this?

      I tell you what, if I had a phone that could do what the iPhone does, I'd get a copycat ad out tout de fucking suite, along with whatever was my extra selling point tacked on at the end (most probably something along the lines of "...all this, and cheaper than the iPhone!")

      Disclaimer: I hate cellphones, still do not own one (and hopefully never will), and I'm nowhere near a mac fanboy, but every single time I see an iPhone ad, it just blows me away. So if it's nothing new, how come no other phone manufacturer can get that kind of response out of me?

      --
      Linux, you magnificent bastard, I read the fucking manual!
  2. pays off by mgabrys_sf · · Score: 3, Insightful

    Looks like it pays off to have a google member sitting on your board. You get access to the phone's "real" API's.

    1. Re:pays off by not-enough-info · · Score: 5, Insightful

      Looks like it pays off to have a google member sitting on your board. You get access to the phone's "real" API's. So... if Apple didn't have a google member on their board, they wouldn't have access to their own "real" APIs?
      --
      ---k--
      </stupid>
  3. More evidence... by ktappe · · Score: 4, Insightful

    This is more evidence that if you want to write a killer iPhone app, Safari+AJAX may not have the power you need. Apple sure didn't find that combo to have the horespower when it went to implement Google Maps and now YouTube.

    --
    "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
  4. The Killer App is... by Steffan · · Score: 4, Insightful

    Actually, I think the killer app will be uploading to YouTube from the iPhone. It would be predicated upon the chipset having H.264 encoding capabilities as well, but I see this being a potentially huge win for Apple if they could pull it off. It's the logical extension of what they're attempting to do with the platform, and it would transform video blogging and bring it to the mainstream.

    1. Re:The Killer App is... by gnasher719 · · Score: 5, Insightful

      Absolutely. Use the video camera that the iPhone doesn't have, then use the video editing software that the iPhone doesn't have, then use the iPhone to upload the results that you couldn't create to Youtube. That's a killer app. Not.

  5. Re:You know by abaddononion · · Score: 2, Insightful

    You forgot "any random soundclip sequence ever made set to random Naruto clips for no apparent reason."

    But you're right. These are the day-to-day necessities that the iPhone is attempting to fulfill within us all. God knows you shouldnt be forced to get all the way FROM your home computer TO your work computer without having continuous access to youtube on the drive. Ive been waiting for the navigation console built into my dashboard to finally be able to play youtube vids, but now, thanks to the iPhone, I wont be needing that.

  6. Maybe they did catch it by QuietLagoon · · Score: 2, Insightful
    why didn't the editors of this commercial catch this lack of continuity between shots?

    Maybe the editors did catch that lack of continuity, and they decided to leave it in. Maybe they put it there intentionally.

    Why would they do that? Simple, to generate a lot of discussion and marketing buzz, and maybe even to get additional exposure for the iPhone on Slashdot.

  7. Re:Why change the codec? by spoonboy42 · · Score: 5, Insightful

    Well, YouTube videos are delivered at 320x240 resolution, whereas the iPhone has a 480x320 display to work with... of course, much of the source material uploaded to YouTube may be in a lower resolution anyway, since the content authors may not have anticipated having higher resolutions available for their videos later on.

    Even at the same resolution and bitrate, however, H.264 is a very high-quality codec and is bound to have higher video quality with less blurring and blocking than Flash Video. The reason YouTube uses flash is that it's loaded on damn near every desktop computer and doesn't require spawning a separate player, installing decoders, etc. But it actually makes sense when targeting a fixed platform like the iPhone or AppleTV to take advantage of the better video formats that are available.

    Also, I'd personally love it if YouTube let me set an option in my profile to view H.264 videos as I'm browsing the website. Keep the videos in flash by default, but let people who know they can view embedded H.264 take advantage of it.

    --
    Anonymous Luddite: "What do you think of the dehumanizing effects of the Internet?"
    Andy Grove: "Not Much."
  8. Re:Not if there's No Flash In Safari by TheGreek · · Score: 2, Insightful

    I don't get it.
    On the one hand iPhone will not include Flash.
    On the other, it will play Youtube videos, which are in fact Flash Video files (.flv). So iPhone does include Flash.
    wtf?
    Are you a goddamned moron? Seriously, are you not an intelligent person?

    I can understand not reading the article, because that takes time that you wouldn't have available for masturbating to hentai.

    But can you at least expend the modicum of effort necessary to read the story's title before commenting?
  9. I hope this helps you figure it out. by NDPTAL85 · · Score: 5, Insightful

    You don't understand how Apple has this effect because you, like everyone else who's a registered member of Slashdot, are a geek.

    Geeks have a higher tolerance for poor user interface design, I mean heck look at how popular Linux, BSD and Unix are amongst the geek set. The "CLI" or Command Line Interface is actually PREFERRED by this set. You take two computers, say either a Windows based PC or Macintosh and compare it to a GUI'less Linux setup and a geek would know that both computers can do anything. A regular person however would consider the Linux computer to be useless because they wouldn't know how to nor would they be interested in taking the time to learn how to use it. If it isn't point and click, it loses. Geeks don't mind investing the time though, they LOVE to tinker.

    This is why you consider the iPhone to be nothing special. I own a Treo 700p that can already do all the things the iPod can do just about and there are certainly Windows Mobile and Symbian phones that also do most of what the iPhone does at a much lower price. But thats NOT THE POINT. Its not about matching features for features. Its about making sure that people will actually be able and WILLING to use the features that your product DOES have.

    I am absolutely positively certain that regular folks will get more use out of their iPhones then they will out of their Treos, HTCs, Motorola Qs, Blackberries, Nokias...etc simply because the iPhone has the better interface. Regular folks have higher standards when it comes to interfaces. Either its going to be well designed or it won't be used. Geeks on the other hand will put up with crappy user interfaces because they are blinded by the features underneath. The truest test is when a user buys a device on their own and no longer needs their "geek" friend/neighbor/co-worker to set it up for them. Thats the iPhone.

    --
    Mac OS X and Windows XP working side by side to fight back the night.
    1. Re:I hope this helps you figure it out. by Knara · · Score: 2, Insightful

      The poster I replied to pretty clearly was implying that the reason that "geeks" don't think the iPhone is special is because the functionality exists, it just isn't simple enough for the general population to use. I don't see how my reply did anything but agree with that assessment.

      I own Macs, I own PC-clones. Back in the day I owned Commodores. I do not find Apple interfaces to be particularly intuitive vs these other platform interfaces. It is true, that Apple can sometimes make common tasks easy to perform, but as you say, you must learn their designated way of doing things first.

      I'm not saying that everyone should have to use vi to make a webpage. I'm saying that there's plenty of decent UIs out there for phones/smartphones/pdas, but that the iPhone is catering to the "we chew your food for you" computing crowd (in addition to the Mac fanbois, who I'm convinced are created when a normal person who lacks a certain genetic immunity comes in contact with an RDF).

  10. Re:probably not by Basehart · · Score: 4, Insightful

    I was pretty close to adding a Flash version to the existing QT (H.264) and WMV formats I currently offer clients, but the quality just wasn't there. It's great for talking head and animations, but try boosting the bit rate to make it useful for "full-motion" clips longer than a minute or so and the file sizes get too big to do anything with.

    I think YouTube has done the right thing to go with H.264, and it's a really big deal for Apple on so many levels...and yet another nail in Microsofts all powerful wmv.

  11. Re:3G would be a lot sweeter. by Sancho · · Score: 5, Insightful

    Absolutely. The low EDGE speeds are supposedly mitigated by the fact that the phone will automatically use wifi if it is available. I don't see this working well, in practice. The reason I got an internet plan with my cell provider was precisely because most of the time, I'm not in an area with wifi, or I'm in an area with locked down wifi. Add to this the recent problems people have been having for using wide-open wifi without the permission of the owner, and this just looks like a disaster waiting to happen (though, perhaps, the iPhone will spur people to either lock down their access points, or will spur legislation explicitly defining when it is ok to connect to a wide-open access point.)

    When I'm at home, I'm going to use my own Internet connection. When I'm at a coffee shop, I'll be using my notebook. At work, I'll have the work's connection. I guess if I'm at a friend's house without my notebook, this might be useful, but hey, I could just borrow his computer.

    No, I think that Youtube won't be the killer app that Apple expects it to be. Although, who knows? If people don't think about how slow it's going to be over EDGE, it might be just enough to convince some people (who otherwise wouldn't) to buy. But I doubt it.