eBay and Google Make Amends, Kinda

It's been tit for tat for some time; eBay bans Google payments, Google tries to throw a party mocking eBay, in response to which the service pulls all of its ads, fun corporate shenanigans. It seems as though, for the moment, the two companies have made up. News.com is reporting that eBay ads will once again be serviced via Google's adwords service, but that they will also be using alternative methods to a greater extent in the future. "Hani Durzy, a spokesman for San Jose, California-based eBay, said his company later on Friday would begin advertising on Google, but at reduced levels than previously. eBay had been buying tens of millions of keyword ads on Google each year. 'I will tell you it will be in a much more limited way than it was before,' Durzy told Reuters. 'What we found is that we were not as dependent on AdWords as some people thought.'"

Comments

Some people thought?

[TheRaven64]

Who thought eBay was dependant on AdWords at all? How many people:

1. Use Google, but have never heard of eBay, or
2. Are going to be interested in buying random words (e.g. 'slaves') on eBay? They even had the AdWords for my name for a while, but sadly they didn't sell a spare one of me.

Re:Some people thought?

[TheRaven64]

Besides, if eBay only pays through click-thrus, why would they care if there are false-positives? I always click on the stupid eBay ad links. I figure if they're going to do something stupid, they should have to pay for it.

Re:Some people thought?

[Ignis Flatus]

dependent is such a strong word. it's like asking if walmart is dependent on local newspapers to sell goods. of course, everyone has heard of walmart, but running ads still brings in more customers and reduces sales to competitors. they may not be dependent on them, but they still need the ads to establish dominance. without dominance, you leave open the possibility that a competitor will one day take away a large piece of your pie. perhaps the whole pie.