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Ban On Price Floors Abandoned, Internet Prices May Rise
paro12 and i_like_spam informed us of a 5-4 decision by the US Supreme Court which abandons a 96-year-old ban on manufacturers and retailers setting price floors for products. The Slashdot community discussed the issue when the case was argued back in March. The ruling means that anti-competitive complaints based on price-fixing will have to be argued case-by-case and will be harder to prove. Discounts and discounters in all venues may be under pressure, with internet sales possibly the hardest hit. "Importantly, this case points a dagger at the heart of the most consumer-friendly aspects of the Internet. The Internet has shifted power to the consumer in two ways. First, it allows consumers to search for and gather information in a cost-effective, efficient manner. Second, it provides a low-cost means of retailing, making it easy for discounters to offer products to the public. This combination squeezes excess profits and inefficiencies out of product prices. Retail price maintenance seeks to short circuit this extremely consumer friendly process. By setting minimum prices, manufacturers can build in excess margins for themselves and for their favored retailers -- prices that consumers have no choice but to pay."
Sheesh, evil *and* a jerk. -- Jade
Why is this tagged slownewsday? Is this not something that will in theory affect all internet shoppers?
Most of the price-fixed stuff like this is crap you don't need anyway, like movies and music (especially music!)
All they're really going to accomplish is to end up devaluing their merchandise, because it will be harder to get rid of excess stock.
Ultimately you DO have a choice, except when purchasing necessity goods from monopolies - and again, that is typically not the purpose of a price floor. Usually it's for crap goods, which are from monopolies (artificial ones) but which you don't need anyway.
You do have a choice: if it's too expensive, don't buy it! And if you want to see the price come down, send a letter (preferrably a handwritten one, unless your writing is illegible) explaining why you didn't buy it, and why you bought their competitor's product.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
There's always a choice to not buy. No firearms are being directed at heads.
There's an argument that this is actually PRO-consumer since it makes it possible for businesses to compete on the basis of quality and service instead of being forced to compete on price alone. Price-only competition is surprisingly corrosive since there really is no middle ground on many things -- even if you're willing to pay a 50% markup for quality (and it really is cheaper to pay 50% more if the product lasts twice as long) there's not enough other people to make it economically viable in most cases. Look at t-shirts. You have really cheap junk at Walmart, shirts from other stores that can't charge much more than Walmart so their quality has also suffered, and the $100 designer shirts. No middle ground with good fabric but no handstitching.
I'm not sure I buy this argument, no pun intended, but the race to the bottom has got to stop. I know it's in Walmart's interest that I need to buy a new tv every two years, but it's not in mine.
(Sidenote: I've never entered Walmart/Sam's Club due to this policy and the way they mistreat their employees. Costco, baby, Costco!)
For every complex problem there is an answer that is clear, simple, and wrong. -- H L Mencken
My only thought when I saw this was, "Jesus F. Christ, they did it *again* already?"
Let's look at this week (which isn't even over yet).
* Can't sue the government for using your money to fund religious groups, effectively overturning the 1968 precident allowing it -- all under the loophole that it wasn't spending specifically approved by congress, but by the executive branch via funding granted by the congress.
* Corporate ads supporting candidates are free speech, and are protected unless "the ad is susceptible of no reasonable interpretation other than as an appeal to vote for or against a specific candidate."
* "Bong Hits For Jesus" isn't free speech, and isn't protected (meaning that schools can now kick people out for saying almost anything that the school doesn't like).
* Efforts to desegregate schools can't look at the race of students. In other words, while a school can't officially be "whites only", it effectively can't be stopped from actually being whites only because the district can't consider race in school assignment and, more critically -- if you go by the majority's wording -- cannot even be monitored to know if they're unofficially skewing a school towards racial segregation. All this despite racial integration proving to be one of the few things in education that significantly improves the average academic scores of an area without a significant increase in funding.
And now, this -- effectively saying, "welcome back, collusion" and gutting the effectiveness of antitrust legislation.
Depressing, depressing.
(I think I missed one of the frustrating early-week ones, too)
"99 dead duelists of Dios on the wall. 99 dead duelists of Dios! Take one's ring, pass it around..."
That's all well and good if there are a lot of products on the market that meet your demands, but if your demands are enough that you already know which product you want, this seriously undercuts your ability to save money.
For example, a few years ago, I decided on a specific LCD HDTV (an extravagant purchase that I still regret to this day). At the time, MSRP for the set was $8999. All retail outlets sold it for that price. However, I was able to go online and buy it for only $5499. Had the price floor been set at MSRP or something else favorable to the big retailers, I could've lost thousands of dollars in the purchase.
As an internet shopper, I am pleased by this decision because this will also mean the end of the stupid bargain/rebate/shoparound/missed discount remorse routine.
Yeah, well to nuts to that, my friend. I'd rather know that I missed out on the best deal possible than to know that I never had the opportunity to avoid getting gouged because of legalized price fixing. Besides, price comparison search engines will let you easily get pretty close to the best possible prices out there if you look right. Froogle exists for a reason.
Also, if you're going to argue that the existence of alternate products makes this irrelevant, then you should consider that having to compare alternate products negates the advantage of not having to look around for the best discount. I seriously can't believe, though, that you'd rather everyone be gouged than you feel the remorse of missing out on a sale.
If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").
Sorry. Doesn't work that way in the real world. Those cheap t-shirts they sell at Wal-Mart are often not the same ones you buy in another store, for one thing. Thus, this ruling has little impact on their products. In addition to often carrying products by different manufacturers, they also quite frequently get special sourcing of custom, cost-reduced versions of products (particularly in electronics). Such products won't be affected in any way.
Even ignoring that, though, the Wal-Mart chains of the world, however, who have huge buying power, will still be able to do what they do now: say "You don't like it, fine. We're not carrying your product." Most manufacturers can't cope with the sudden drop of revenue when this occurs, and basically keel over and die. Thus, Wal-Mart is pretty much insulated from strong-arm tactics by nearly all manufacturers.
The people this will hurt most, contrary to the opinion of five SCOTUS justices, are the mom and pop shops. Now, the manufacturers will be able to tell those stores that they have to meet a minimum price while other manufacturers of similar products are still caving to Wal-Mart's price demands. The result will be that the disparity between Wal-Mart prices and prices at smaller stores will increase, driving those smaller stores even more quickly out of business.
There is simply no way to not see this as a serious blow to consumers.
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Good point. I hate to sound like the eternal optimist here, but I think this is the kind of thing that the market will sort out. Companies who refuse to allow their products to be sold at a reduced price will find that stores and internet retailers are less likely to stock their products, in favor of products that do not have such limitations. Consumers hold little loyalty to brands anymore, so I don't think consumers will really care all that much. And of course, manufacturers of imported goods will see this as an opportunity. And they'll be right.
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