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In-Game Advertising To Top $800 Million By 2012
GamesIndustry.biz reports on comments from analyst firm Parks Associates on the bright future for game advertisements. General advertising for games is expected to skyrocket in the next few years, reaching some $2 billion by the year 2012. Additionally in-game advertising, which ran about $55 million last year, is expected to reach $800 Million in the same year. "'Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential,' said Yuanzhe Cai, Parks Associates' director of broadband and gaming. 'If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.'"
I've never seen a night elf drinking a Coke.
In Elder Scrolls 5, you'll be able to buy Coke and Pepsi alongside "Cheap Wine," mead, and other RPG beverages. And one of the best items will be the Under-Armour Shirt of Strength.
Halo 4 will have Cheef trade in his warthog for a Jeep Wrangler Unlimited, and have him exlaim various crap while driving such as "man, the handling on this thing is amazing!"
Final Fantasy XIV will replace every potion with various flavors of Vitamin Water, and every Esper will be replaced by LeBron James and Greg Oden and each summon will be followed by a screen saying "This summon was brought to you by NBA on TNT Thursdays."
While Forza Motorsport 3 is loading a track, a teaser of Apocalypto will play. If the Nürburgring is being loaded, it will play the full trailer and possibly the "making of" video.
I can't wait.
I like basketball!!1!
It will probably be in the hidden sex scene...