Some 7-11s Become Kwik-E-Marts

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

Comments

Re:Photos

[Your.Master]

Springfield is very specifically not placed in any given state. Groening has admitted it bears some particular resemblance to Portland, but canonical references can rule out absolutely every location on Earth. Frankly, I see a lot of similarity with my homeland in Southern Ontario, and I'm not the first to suggest it (despite the obvious problems like it's the wrong country, the nuclear plants are the wrong design, etc.). Winnipeg also gets honourable mention from Groening. The Springfield of the Simpsons is Everytown, USA.

Re:Will Kwik-E-Marts now be banned from the cartoo

[EveryNickIsTaken]

Uh, no. In fact, most cartoon shows are created nowadays solely for the subsequent merchandising possibilities.

Re:But not the last

[DarkOx]

Also 7-11 is a well know and generally well thought of brands. Most advertisers would consider elevating any trademark to the level of recognition the 7-11 has a huge success. Until you know that people would rather shop at Kwik-E-Mart why would you abandon a valuable asset like the 7-11 mark? Also 7-11 is in may ways part of our popular culture as well, if you simply make it go away all at once on day people might be resentful of that.