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Some 7-11s Become Kwik-E-Marts

Posted by ryuzaki0 on from the who-needs-the-kwik-e-mart-now-comes-the-tricky-part dept.

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

3 of 264 comments (clear)

  1. Not the first time. by Whiney+Mac+Fanboy · · Score: 5, Interesting

    Although this time is sanctioned, its not the first time Simpsons products have made it into real life. About 10 years ago, an Australian brewery started brewing Duff beer. Fox sued, the beer was pulled.

    Anyone who managed to get their hands on some Duff were lucky. Empty beer cans went for $20 or more on ebay.

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    1. Re:Not the first time. by G-funk · · Score: 4, Interesting

      I collect beers, and have a full can of Duff... That, my Darwin Stubby (they still make them), and an old tin XXXX from god knows when (it's in flOz) are my faves. All full too. I've got mates who drank a few cartons of Duff when it was available, they're not real happy about that. 'Specially since it wasn't really good :)

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    2. Re:Not the first time. by mgblst · · Score: 4, Interesting

      It is about collecting things. Collectors usually prefer unopened items (like those star wars figures - they are worth more when they are still in their plastic containers).

      {RANT ON}
      Personally I hate collectors. My gf dad is a big one. It is a pretty big indication of how selfish and greedy we are in the west, that we prize this stupid old crap, and artificially inflate the value of trash like this. As you say, the beer would have gone of. I see collecting more as a psychological disease. A sickness that comes about from having too much money and space. A disease of the wealth.

      {/RANT ON}