Adverts Coming To Xbox 360 Achievements

Joystiq reports that the charming sports custom of having game elements sponsored by a corporation or product will now be coming to Xbox Live Achievements. "A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the 'Old Spice Red Zone Perfection' and 'Pontiac 4th Quarter Comeback.' Each achievement is accompanied by a logo for the company in the achievement's image. We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless." One would hope this will stay restricted to sports games.

Comments

The -real- Halo achievement...

[Bieeanda]

The Tetley. Better teabag, better tea.

This is new?

[gotroot801]

EA Sports has already done this with Fight Night Round 3: Burger King, Dodge, Everlast, Under Armour, three different ESPN achievements, and the ubiquitous EA Sports achievement.

Correction.

[jZnat]

One would hope this will stay restricted to EA sports games. There, fixed it for you. EA Sports is quickly gaining the reputation of being the low-risk, high-profit, incremental-updates-that-still-cost-$60, overly-large publisher that really shouldn't even exist anymore if people gave enough of a damn to stop buying their shit.

The fact that they are injecting even more advertising in their games comes as no surprise. Hell, if Microsoft Games started making their published games support ads, that would be surprising. Even more so if Nintendo started doing it. EA is just like that...