Microsoft Readies Cheaper 360

Officially Microsoft is putting on a brave face, saying they won't drop the 360's price even in the console's weakest market: Japan. Just the same (probably in anticipation of Sony's PS3 price drop), the San Jose Mercury news says the company is secretly working on preparing a lower cost Xbox 360 SKU. Called 'Falcon', it's a cost-reduced system using 65nm chips instead of the at-launch 90nm electronics. This ties right into Michael Pachter's expectation of such a cut; it should be noted he doesn't see the DS or Wii prices moving any time soon. Related to all of this, Newsweek's LevelUp blog has two great interviews today: a Peter Moore discussion harkening back to last week's warranty announcement, and a chat with Jack Tretton about the price cut and the 360's hardware issues.

Comments

Re:SKU

[Aladrin]

Yes, but that's only significant is the manufacturer creates the bundle. When that happens, it -does- matter to talk about them differently, as both the price and value-for-money change.

When a retailer creates a bundle, MS still counts the box as the same SKU sold, and only the retailer has a new SKU in the system.

I still can't figure out why it bothers -anyone- when SKU is used to describe a specific item for sale, especially when the topic of conversation primarily deals with price and specific items. "Get off my lawn!" maybe? Things change. If they didn't, we wouldn't even exist.