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Fewer People Copy DVDs Than Once Thought

MasterOfMagic writes "According to a survey reported at the NY Times, very few people actually have and use DVD copying software. The survey reports that only 1.5 percent of computer users have DVD copying software, and of those 1.5%, 2/3rds of them don't even use it. The survey also revealed that users were more likely to download DVDs than copy DVDs that they borrowed or rented, and that about half of all downloaded DVDs are pornography. According to the survey's lead analyst, 'With music, part of the appeal is sharing your own playlists and compilations with your friends ... I'm not sure people share their porn the way they share their music.'"

29 of 333 comments (clear)

  1. You Just Wait by Anonymous Coward · · Score: 5, Funny

    With music, part of the appeal is sharing your own playlists and compilations with your friends ... I'm not sure people share their porn the way they share their music. I don't know if that's true. You just wait, once the video Zune comes out, you'll rather sit in silence on the subway than see what people are squirting at you.
  2. Really not surprised by wawannem · · Score: 5, Insightful

    To me, the appeal of a movie is seeing it, not seeing it over and over again. If a friend has a movie I'd like to watch, I'll borrow the DVD, watch the movie and give it back to him. Even the movies I like, I can't see myself copying... Now my kids on the other hand... Put it this way, if I have to watch Monsters, Inc. one more time!!!!

    1. Re:Really not surprised by Captain+Splendid · · Score: 4, Insightful

      Well, that and DVDs, unlike CDs, are priced decently. You can do a lot of DVD buying and still not go over $10 a piece, whereas you need to shell out $20 easy for a CD. can't believe the RIAA hasn't figured this out yet.

      --
      Linux, you magnificent bastard, I read the fucking manual!
    2. Re:Really not surprised by LordNimon · · Score: 5, Insightful

      The cost of a movie is frequently paid (at least, for the most part) when the movie is in the theaters. By the time the DVD is made, there's already been significant revenue to cover the costs. With a CD, however, the only revenue is generated only once the CD is sold.

      --
      And the men who hold high places must be the ones who start
      To mold a new reality... closer to the heart
    3. Re:Really not surprised by Fallingcow · · Score: 4, Insightful

      Uhh.....

      Concerts?

      Licensing for any and all commercial uses of any tracks from the disc?

      CD sales are far from the only revenues generated by the music on a given CD, especially if it's at all popular.

      Yeah, some artists don't do concerts and aren't popular enough to get any licensing deals, but I don't think that very many of them are with the RIAA anyway...

    4. Re:Really not surprised by SerpentMage · · Score: 4, Insightful

      You hit it right on the head here. It is amazing a movie that typically costs X million to produce costs about as much as a CD. Somewhere, somebody is not understanding the economics of this. I personally have a huge DVD collection and do watch films multiple times. And I even buy TV Series on DVD, especially since many series missing one or two episodes on TV means you loose a thread. And the last reason why I buy DVD's is because burning or copying a DVD takes AGES! To get a similar quality you have a huge honken file.

      --

      "You can't make a race horse of a pig"
      "No," said Samuel, "but you can make very fast pig"
    5. Re:Really not surprised by Ironsides · · Score: 4, Interesting

      For most cds (By volume sold, aka pop crap), the labels get money from the discs, not from shows the artists sing (so far as I know). So, taking that into account, the artist doesn't care much about the CDs, just he concerts. The labels care about the CDs, not the concerts, as they don't get money from them, except as extra CDs sold. Then there is the radio revenue, but I don't think that helps much.

      Off hand, I think part of the high cost of music is the shotgun approach labels use. Movie studios tend to be more selective, given the high cost of one now a days.

      --
      Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
    6. Re:Really not surprised by shark72 · · Score: 5, Informative

      "You hit it right on the head here. It is amazing a movie that typically costs X million to produce costs about as much as a CD. Somewhere, somebody is not understanding the economics of this."

      I'm sorry to say that it is you. But, take heart -- you're not the first person to miss this point, by far.

      This boggles a lot of people who haven't studied much economics or who don't work in the retail industry, but items are typically priced according to the law of supply and demand, and not the cost of sale. Consider these examples:

      • Kenneth Cole pays about the same price for materials for a shirt or a pair of shoes as Sears does, and their costs of production are about the same. Yet Kenneth Cole is able to sell shirts for $150.00, while Sears would be likely to get $40 for a shirt with the same material cost. This is because Kenneth Cole sells a shirt for the price they can get for it.
      • An iPhone costs something like $500, and requires two years of service. It's not a good value at all considering what else you can get for the money. The cost of the materials in the iPhone isn't much different than many phones and PDAs, and even the R&D cost isn't too far out of line with that of other, far cheaper, electronics goods. Yet people were literally lining up overnight to buy them!
      • You might know somebody who makes a pretty good living. His actual cost of living might be $60K a year, but since he's worked hard at his craft -- gone to school, or just gained experience -- he's in higher demand and thus he earns a salary that's considerably higher than $60K. If he had set his "price" according to his cost of living, he would be missing out on all that money. He is the supply, the employers have the demand.

      I hope this helps you understand the economics of how DVDs are priced. In case it isn't clear, they're set at the price they are because that's the price at which the movie companies make the most money overall. If they sold them for more, they might make more per sale, but the reduction in the amount of people who buy them might be too much to make it worth it. Likewise, if they lowered the price, they might get more sales, but not enough to offset the lost money per sale.

      You expressed surprise at the difference in price between a DVD and a CD. You appear to be surprised since they use the same materials (plastic and metal) and have a similar manufacturing process. But, keep in mind that software is also distributed on CD and has pricing that's all over the board. Why does some software cost $9.99 while other software can command a price of $500, even though both are distributed on the same medium? The answer is our old friend supply and demand.

      You've probably noticed that all DVDs cost about $10 - $20, despite the fact that their production costs are all over the board. Indy films that cost $20MM to make often cost the very same on DVD as films costing $100MM or more. Evan Almighty cost around $175MM to make, but when it goes on sale on DVD, you can be sure that you'll see it on the shelf for $20 or so next to films that cost around the same price. At the point of being redundant, this is again because the DVD is priced at the optimal point on the supply/demand curve -- and not based on the cost of the plastics or even the production costs.

      I hope this helps you understand the economics. Let me know if it's unclear.

      --
      Sitting in my day care, the art is decopainted.
    7. Re:Really not surprised by Grym · · Score: 4, Insightful

      At the point of being redundant, this is again because the DVD is priced at the optimal point on the supply/demand curve -- and not based on the cost of the plastics or even the production costs.

      Okay... so when people stop buying CDs in droves (often while citing the price of CDs relative to other goods in their lives), what does that have to say about the location of the current price of CDs on their supply-demand curve?

      -Grym

  3. Oops by Imexius · · Score: 5, Funny

    mencoder dvd:// -ovc lavc -oac mp3lame -o thematrix.avi

    Oops wrong window

    --
    find / -iname life 2> /dev/null Error: Life could not be found
  4. That's because it is very hard to do... by maillemaker · · Score: 4, Insightful

    I played around with at least 6 different free applications that purported to, in conjunction with DeCSS, rip and copy DVDs, so as to archive DVDs I already own in my collection, and safegaurd the originals from getting scratched.

    I can't even get the damn ripping part to work. Without fail, either the video is crappy or the audio is out of sync with the video.

    Then we get to the burning part. It seems a crap-shoot as to whether or not the finished burn will actually work. DVDs I've burned seem to play OK in my new $30 Walmart DVD player, but pixellate and stop playing on my 1998 vintage RCA DVD player.

    So I quit trying. I mean it takes hours to rip and burn, and in the end it was a crap-shoot as to whether or not the DVD would actually play.

    It's easier to download and play off of the hard drive.

    --
    A work that expires before its copyright never enters the public domain and thus enjoys eternal copyright protection.
    1. Re:That's because it is very hard to do... by Fozzyuw · · Score: 4, Informative

      I played around with at least 6 different free applications [...] I can't even get the damn ripping part to work. [...] So I quit trying.

      I tried finding free stuff too. Seriously, rarely works. Then a friend showed me products by Slysoft. You'll need to buy 2 of their products to get it to work. AnyDVD (the DVD decoder) and CloneDVD (the program that rips and burns). They both cost, if I remember, $30-$40, with free updates and apparently support HD discs (I've never tried it).

      It's a super easy to use program and it's more than worth the price, IMHO. CloneDVD also rips to PSP, DS, and many other formats. I used it to put ST:DS9 episodes on my PSP to watch at the gym. The average time it takes to copy is ~20mins (up to an hour if you're using a DL-DVD) and that's while I'm usually MMOing, but then again, I have a nice rig. Usually it's ~15 to rip and ~5min to burn a copy. You can save your files to avoid future ~15min burns in the future.

      I've never had a problem using this software. The only problem I've ever had was when I bought the El Cheapo DVD's: Dynex (BestBuy house brand). Yeah, an entire spindle for 50 that half wouldn't even work in the machine and the other half turned out to only work on the crappiest Wal-Mart DVD player, but nothing else.

      CloneDVD also makes it pretty easy to remove language tracks, subtitles, special features, etc so you can increase compression quality (if you're compressing a DL-DVD to a normal DVD). I usually short for ~50% compression quality to get normal broadcast quality video. On rare occasions and on very dark images, you get noise and pixelation. But I'm very happy using it. I even watch it on my parents projection TV, and it still looks good. But, I'm not a quality nerd. I just want to watch the shows. I find it as good as watching regular DVD's and TV shows.

      Man, I sound like an advertisement. I guess that's because after spending too much time and frustration trying to copy my DVD's over the years, and finally finding something that just 'worked', I was happy.

      There's a 30-day free trial, so give it a shot. Like most things, I'm more than willing to buy it if it's a reasonable price. Probably why I stopped buying CD's and DVD's and just started using Blockbuster online to watch movies and buy only the music singles I like from online stores.

      Cheers,
      Fozzy

      --
      "The past was erased, the erasure was forgotten, the lie became truth." ~1984 George Orwell
    2. Re:That's because it is very hard to do... by garcia · · Score: 4, Informative

      DVD Decrypter and DVD Shrink. There's no real thought involved. I've ripped hundreds of DVDs this way and I do ALL my own purchased DVDs as well (not just for backup sake but to remove the mandatory commercials and stupid fucking warnings about piracy). I bought the fucking DVD already and I don't share my physical DVD copies with anyone as they never seem to come back in the same shape.

      I have several DVD players (including one from 1998) and all play the DVD+Rs I've burned just fine.

  5. Odd purchasing habits... by GWLlosa · · Score: 5, Funny

    Does this mean that the guy I saw at the Best Buy buying 3 spindles of blank DVDs was, in fact, about to record 160 discs full of porn? I'd think he'd get carpal tunnel....



    From changing out the discs repeatedly, of course.

  6. Sharing music by Anonymous Coward · · Score: 4, Funny
    He who says we don't share our porn like we share our music is wrong. I share all my music with the following warning.

    Make sure your wife's outta the room by 0:36:00, that's when the horse arrives.
  7. Survey says... by iminplaya · · Score: 4, Funny

    ...about half of all downloaded DVDs are pornography.

    And the other half are liars.

    --
    What?
  8. hmm by flynt · · Score: 4, Funny

    I'm not sure people share their porn the way they share their music.

    Sounds like you need new friends.

  9. The numbers by halcyon1234 · · Score: 5, Funny

    1.5% of users said they copied DVDs.

    12.5% of users said they didn't copy DVDs

    86% of users shifted their eyes back and forth, coughed and changed the subject

  10. Re:1.5 percent? by night_flyer · · Score: 4, Funny

    maybe only 1.5% realize they have DVD burning software installed for their cup holder

    --


    Thanks to file sharing, I purchase more CDs
    Thanks to the RIAA, I buy them used...
  11. Well, someone's full of shit by Pluvius · · Score: 4, Funny

    Either the New York Times, who says that very few people copy and burn DVDs and the people who download DVDs are as likely to be getting porn as not, or the MPAA, who says that movie piracy is rampant and costing the movie industry billions (yes, with a B) of dollars a year.

    I know which side I'm betting on.

    Rob

  12. Duh by illegalcortex · · Score: 5, Funny

    Of course very few people copy dvds. It would be rather silly for ALL of us to rip them before putting them up on bittorrent.

  13. Biased sample? by yuna49 · · Score: 4, Funny

    From TFA, this study was released by "the NPD Group, a research group that has monitored the behavior of 12,000 Americans with software on their computers."

    I'd bet the DVD copying rate is even lower among those Americans who do not have software on their computers.

  14. I don't anymore, its not worth the time or effort by Shivetya · · Score: 4, Interesting

    I buy all my DVDs, usually either on release day when they are heavily discounted or from online sellers (like deep discount dvd) when I can get most for 6 dollars or less. Yeah I know I am indirectly supporting the evil MPAA but the fact is I want these movies and its not worth the risk to just buy them, especially when I get them for such a great price. I usually buy odd movies; like those people like us like; and series (again those people here are more likely to buy) that don't hold their price original prices very long.

    I tried many of the copy programs, have downloaded torrents of current series, and all that. Now I record on the fly with the tivo-clone what series I want and keep them around till the dvd comes out and gets to a ok price. For the most part copying DVDs was more of a novelty to me and others, its the "oh, I did that when I was a kid" type stuff that just isn't worth the hassle or civil penalties to do anymore

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  15. Re:Sharing porn... by LighterShadeOfBlack · · Score: 5, Funny

    ...reminds me of this thing men and women used to do together, before the internet, before the dark times. Sit around and talk about how they wished there was some way they could share all their porn?
    --
    Spelling mistakes, grammatical errors, and stupid comments are intentional.
  16. HandBrake. by Kadin2048 · · Score: 4, Informative

    That's all I'm going to say.

    (Yeah, it's Mac and Linux only, and I think the Linux version doesn't have a GUI yet. Thankfully, I don't care.)

    Actually copying a DVD, as in making a disc from another disc, seems like a waste of time. It's like copying CDs. Who uses CDs anymore? The price of storage is low enough that I can have my entire movie and video collection on my MythTV box, ready to watch with just a few presses of the remote.

    (And yeah, I know MythTV will supposedly rip DVDs itself, but I've never gotten it to work correctly. Everything that has to do with DVDs is flaky in MythTV, IMO, probably because it's hard to even discuss anything about encrypted playback without people wigging out because of the DMCA. It's easier to just encode them on a Mac and then shove them onto the Myth box over the network.)

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
  17. Re:1.5 percent? by Kadin2048 · · Score: 5, Informative

    What? If you have a computer with a dvd writer, surely you also have something like nero installed. Maybe I've been away from windows for too long, but I don't remember seeing some form of protection to do a 1:1 copy of a DVD. Thinking about it, that would have made sense. Is there such a protection in commercial burning application?

    Yes, there is. Although the people who put together CSS weren't incredibly bright, they weren't that stupid, either.

    First, most commercial programs like Nero won't even make an image of an encrypted DVD. There's no technical limitation preventing them from doing so, but they just stop you. I think that's a lawyer-imposed limit.

    Anyway, if you did make a block-by-block copy of an encrypted DVD, and burn it to a new disc, it would not play back on normal hardware. This is because the key to the content is stored on the disc in a special location, which is always made unwritable on blank DVDs. (Actually, I'm not sure if it's that the blanks don't let you write there, or if the consumer writers aren't capable of writing there, or both.) But anyway, you can copy all the encrypted data, but without the key your player will just barf on it.

    However, DVD playback systems that don't rely on retrieving the key from the disc will play it just fine -- this includes every DVD player on Linux that I'm aware of, once you get the libdvdcss package installed. This is because if the drive fails to hand over the key, libdvdcss will proceed and recover the key through several other methods (one of which is just brute force, and is pretty speedy because of the braindead way CSS is implemented).

    Apple's "DVD Player" application will also play an encrypted VIDEO_TS folder, even if it's not on a disc with the key on it. (Though I've never tried it off of a DVD-R disc; it will work just fine if you copy the VIDEO_TS folder from a DVD to your hard drive and play it, which is nice if you want to watch a movie on an airplane without draining your battery or something.)

    But anyway, one of the only things that CSS actually does is prevent 1:1 copying onto DVD-R discs. Or at least it did until it was cracked eight ways from Sunday. (The biggest thing that stops people from copying movies, or stopped them while it was still an interesting thing to do [before you could go out and get hard drives at a lower cost-per-MB], was that most feature films won't fit on a 4.7GB DVD blank.)

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
  18. Bad statistics by bobdotorg · · Score: 4, Funny

    Overheard in a conversation between an MPAA lobbyist and a US Senator:

    That 1.5% statistic is very misleading. According to my client (the MPAA), people's connections have become 12 times faster than dialup, so the real figure is 18%. And as more PC's start to have dual core processors, the MPAA forecasts this number to approach 36%.

    Now when you further consider that PC screens have increased from 15" to 24" over the past few years, the figure becomes 92%.

    And finally, when the 40% increase in brightness of modern displays is taken into consideration, we see that a whopping 129% of people are downloading movies illegally.

    Given this vast recent upswing in piracy rates, we urge you to direct all efforts of the FBI, DHS and CIA towards stopping this national economic threat.

    --
    __ Someday, but not this morning, I'll finally learn to use the preview button.
  19. It can be very easy. by SanityInAnarchy · · Score: 4, Informative

    I can't even get the damn ripping part to work.

    In 99% of cases, this is absurdly easy. In fact, your OS already comes with all the tools you need to rip, and VLC will play the ripped image.

    If you're on Windows, just right-click your DVD drive, "open", and copy all the files to a folder on your hard drive. If you're on OS X, open Disk Utility, click your DVD drive, and choose "Create Image", and choose a CD image format (not HFS or anything, and not compressed). If you're on Linux, "cp /dev/dvd foo.img" will create an image called "foo.img".

    If these work at all, they will generally give you a disk image that can be used in place of the original disk. On Linux, just configure your favorite DVD player to use that file as the DVD device. For recent versions of VLC, you can simply open a dvd:// URL that points to the file (or folder, using the Windows way) -- so you do dvd:///home/somebody/movies/matrix.img or something. On Windows, probably dvd://c:/some/where... In any case, the easy way is to browse for it as if opening a file, then change file:// to dvd://

    Basically, if VLC can play the DVD in the first place, than your OS (I don't care what OS it is) already comes with the tools to rip an image that will play with VLC. The downside is it does no compression and no decryption, so you can't burn this image directly, and it probably uses about 8 gigs of hard disk space.

    The process of re-encoding is a bit longer, but not incredibly hard to get right. And I've discovered that ripping is really fast, encoding will take all night, but downloading in the same quality might take a few days -- and also, both ripping and encoding can be put on a low priority and run while I do other things, but downloading invariably lags me.

    The hardest part is authoring an actual DVD that will play on an off-the-shelf player, but a video card with TV out is pretty cheap, and the best screen I own is my monitor anyway. So I usually just watch it once, and if I really want to keep it, I encode to h.264, sometimes turn the ac3 into Vorbis (and sometimes not, depends what the original quality is like and how much I like that movie), then combine that with the subtitles and chapters ripped straight off the DVD image. I end up with an mkv that's around 300-500 megs. If I find myself doing this enough, I'll probably write a script to automate it, but I've discovered a process that never seems to get the AV out of sync.

    In any case, I don't bother unless I have the original DVD. But it's nice, I mean, downloading takes days and days, and there's the possibility of being caught and fined (or worse). Ripping means I just borrow the DVD from roommates for about 15 mins, then give it back, and the only way I get caught is if they seize my computer.

    --
    Don't thank God, thank a doctor!
  20. Most of the revenue is from DVD sales by Solandri · · Score: 5, Informative
    According to the MPAA (PDF warning), theatrical sales brought in $25.82 billion worldwide in 2006 (page 5, includes the U.S.). Distributed over 607 films released (page 10) this works out to $42.5 million per film. But on average each film cost $65.8 million to make (PDF warning) (page 17, production and advertising costs).

    In the same year, DVD sales numbered 1.3247 billion (page 28) in the U.S. alone, at an average price of $22.40 each (page 33). That works out to $29.7 billion in DVD revenue in the U.S. U.S. theatrical sales by comparison were $9.49 billion (page 4). DVD sales in the U.S. alone exceed worlwide theatrical sales.

    Per film released (yeah I know they're not the same films, but we're doing an annual tally here) that works out to $48.9 million per film, for the U.S. alone. If the sale ratio of theatrical vs. DVD sales in the U.S. holds for the rest of the world (unlikely, but let's just say), then global DVD sales would be $80.8 billion, or $133 million per flim.

    So to recap for 2006:
    # of releases: 607
    US theatrical sales: $9.49 billion
    Global theatrical sales: $25.82 billion
    US DVD sales: $29.7 billion
    Global DVD sales (hypothetical): $80.8 billion
    Average cost to make each film: $65.8 million
    Average theatrical sales per film released: $42.5 million
    Average DVD sales per film released (hypothetical): $133 million

    I think it's safe to say that DVD sales are the lion's share of their revenue. The theater side of the industry could disappear entirely and there's probably still plenty of room for profit. Draw what conclusions you will from this about the RIAA's pricing. (Also note that the $10 DVD is a myth - yes some are sold for $10, but the average price is about the same as a music CD.)

    One final footnote. The MPAA only claims $6.1 billion in losses to piracy (PDF warning) in 2005. So they're claiming piracy only accounts for 6%-11% of their total sales (depending on what figure you use for DVD sales). The RIAA claims $4.5 billion in piracy losses in 2005 versus $12.3 billion in total retail music sales. A whopping 37%