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Xbox Exec Peter Moore Leaving Microsoft for EA

Citing 'personal reasons' the face of Microsoft's Xbox system, Peter Moore, will be leaving the company as of the end of the month. The official press release just states that Moore is moving back to Northern California. Kotaku actually brought up the story as a rumour a few hours ago; their source pointed to EA's sports division as Moore's new home. Moore's replacement as head of the Interactive Entertainment Business in Redmond is Don Mattrick, himself a former EA president. "Mattrick was the founder of Distinctive Software Inc., which operated as a private company from 1982 until its merger with EA in 1991. Mattrick held various senior positions within EA, most recently as president of Worldwide Studios, until his resignation in February 2006. In February 2007, Mattrick began working with the Entertainment and Devices Division at Microsoft as an external advisor. 'Peter has contributed enormously to the games business since joining Microsoft in 2003 and we are sad to see him go,' said Robbie Bach, president of Entertainment and Devices Division at Microsoft ... While Peter will certainly be missed, we are delighted to have one of the industry's most talented and passionate veterans on board to lead the business.'"

8 of 133 comments (clear)

  1. Billion Dollar Repair Bill's First Victim by Anonymous Coward · · Score: 4, Interesting

    Will Microsoft pull the plug on the whole Xbox mess? With the billion dollar 360 defect fiasco the Xbox project is now around 7 billion in losses. Anyone who reads Microsoft employee discussion boards knows that the Xbox has become the company's most hated product and the calls for heads to roll after the shocking billion dollar repair bill were loud and clear from everyone. It should be a surprise that Moore got the boot out the door.

    After all that money wasted in the console market Microsoft has failed to gain any ground or attract gamers outside of the first Xbox's userbase. The 360 is just as dead as the first Xbox in Japan. In Europe the 360 is doing very poorly everywhere except the UK. And the US the 360 is doing roughly the same. Those who think Microsoft doesn't care about billions in losses and are willing to throw money forever at the Xbox project are going to be in for a huge shock when Microsoft axes the whole Xbox mess and returns to focus on migrating pc developers over to Vista exclusive games.

    Hardware is clearly an area where Microsoft has no business trying to compete in.

    1. Re:Billion Dollar Repair Bill's First Victim by MemoryDragon · · Score: 4, Insightful

      Microsofts business practice usually is, if they cannot make a significant inroad with the third iteration of something then they slowly pull out. Axing something usually does not happen overnight.

    2. Re:Billion Dollar Repair Bill's First Victim by alvinrod · · Score: 3, Interesting

      "Under heavy pressure from whom? Xbox Live subscriptions are up, beating projections (I think Moore said they crossed the 7 million subscriber mark at E3). The only people I've seen who care about the price of Live are those coming from an environment without a cohesive online story (Sony fanboys, mostly)."

      Xbox Live is certainly a supperior offering to anything found on the Playstation or Wii consoles, but I think the numbers have beed fudged a little bit. Because there are two different Xbox Live service levels, one of which is free, it makes me wonder exactly how many of these subscriptions are paid for and how many are silver members. The Nintendo DS supposedly has had around five million unique users connect to their online service. There have been about five million virtual console sales on the Wii to date.

      However, these numbers really don't tell us much useful information. For starters, we don't know how many of those Xbox Live subscriptions are gold memberships. We also don't know the amount of content purchased or arcade game sales either. Without more information Xbox Live could be pulling in money hand over fist, or it could be something that's barely scraping by. The Nintendo DS number doesn't tell us how many regular online users there are. For all we know the vast majority tried it out a few times and then quit playing online. The Wii numbers don't give us a good idea of the number of unique users that have purchased a game. I've bought around ten VC titles personally and if that's how it generally plays out, maybe only half a million Wii owners buy VC games.

      Without better information it's pretty stupid to say that Xbox Live is a huge success for Microsoft. Unless they produced a report on exactly whith parts of their gaming division are profitable, we can't really determine if Xbox Live is a money maker or if it's bleeding money just like most of the division. In 2004, they had surpased the one million subscriber mark, which is significant because all subscriptions were paid at that time. However it still didn't indicate whether or not that was total subscriptions or active users. However, even if they're not making money from gold memberships, they still do sell arcade games and other online content now, but I haven't seen any figures on this information to indicate how successful it's been.

      Keep in mind that any numbers that come from a company are usually deceptive in some way or another.

    3. Re:Billion Dollar Repair Bill's First Victim by badasscat · · Score: 4, Insightful

      If you only look at money through console sales that might be true, but what about money from GAMES and assessories,merchandise also online sales, they have movies and all sorts of online content to download for money.

      Yeah, and it all gets reported on the same quarterly balance sheets.

      Sheesh, some of you guys act like MS is hiding a bunch of profits under their mattress or something. They have to report all their profit and loss; it's all public. Go read it yourself; Yahoo finance has it all for free if you don't have a brokerage account anywhere.

      The fact is MS was $5.5 billion in the hole by last quarter, is losing around $220 million every single quarter on its entertainment division, and has now taken a $1.1 billion charge on top of that. These are facts that have been publicly reported by MS in their SEC filings. There's no hidden profit there. There's no "well yeah, if you only count this or that". That's counting everything.

  2. EA!! by EvilRyry · · Score: 3, Interesting

    He left MS for EA!? Wow. Things must be really bad at Microsoft these days. This is the company that got hit with that class action lawsuit by its employees for overworking them without overtime pay.

  3. Best thing to happen to MS Games in a while by grapeape · · Score: 4, Insightful

    Most of MS's problems have stemmed from Moore sticking his foot in his mouth. He has been easily one of the most arrogant "leaders" in the gaming business rivaled only by Kutaragi. Most of MS's pr problems can be directly related to some boneheaded comment by Moore from "3% failure rate" and "Y'know, things break" to this weeks remarks about wanting Final Fantasy as a 360 exclusive. I am guessing the "personal reasons" are more in line with Kutaragi's dismissal from Sony. I certainly dont see this as the "put a fork in it" end of the 360 that the Sony fanboys are wishing for, if anything it will give MS an opportunity to right the ship and perhaps get someone in that position that can be a little more in touch and sympathetic to their audience. I nominate Hironobu Sakaguchi he is already in house and could be the "face" that would give MS an inroad to the Japanese market that has been impossible to attain.

  4. 360 is Microsoft's most successful product! by Drake42 · · Score: 3, Insightful

    Which is the most successful: Zune, Vista or the 360? Even the latest Office software got lukewarm reviews.

    I've played with dev kits for the 360 and they're really a dream to use. (No I don't work for MS or any affiliated company) All the developers I spoke to wanted to work on a 360 more than anything else because they did a great job of making the system easy to develop games on. (in fairness, I haven't gotten to see a Wii dev kit, but I heard nothing but complaints from the people using PS/3 kits)

    Some one else said that MS gave things until the 3rd generation. That would imply all the rest of this gen and a whole additional gen before MS pulls any plugs. Besides, against the Wii the 360 has fabulous staying power. By the time the next gen comes around they'll be able to make a 360 for $3.60.

    Plus, Sony will be bankrupt by then. Sure the Wii is doing better than expected, but the whole goal of the 360 was to get the PS/2&3 out of their way. It has succeeded.

    The way Sony bet their entire company on the PS/3 just to watch the consoles sit in stacks beside the "Wii Sold Out" signs mean the imminent bankruptcy of Sony as a company. Pity all the Japanese that have the retirement funds wrapped up in Sony investments because that company is going to die. In fact, I will posit that if the PS/3 doesn't pull itself together this Christmas, Sony will implode to a tiny shell of its former self by the following Christmas. They've invested too much into the product for basically no return. It makes the 360 look like a gold mine in comparison.

    So we'll have Wii60 for most of ten years. Sony will be out of the market. Some other pointless companies will make another try and fail. In the end it will be Nintendo, MS on Console and MS on PC.

  5. Re:The "mess" that Slashdot desperately wants by badasscat · · Score: 3, Interesting

    The fact is that only a very small number of XB360s fail

    "Very small"? Denial ain't just a river, you know.

    MS themselves admitted the number of faulty systems is "meaningful" (their word, not mine) and that the flaws in the system were "significant", were "design issues", and were "multiple" in number. You can read all this yourself straight from the horse's mouth here. Read that call transcript and educate yourself. These are things MS cannot lie about lest they risk a shareholder lawsuit and SEC investigation.

    AND, they have handled their defective units in a far more upright fashion than other companies have done, I might add

    Nintendo recalled every single Famicom on the market when they realized it suffered from a design flaw. They waited 6 months before they were confident they had fixed it, then they re-launched the system.

    A 3 year warranty on a system with admitted significant design flaws (again, MS's own words) is a "far more upright fashion" of dealing with the problem than a recall?

    MS will laugh all the way to the bank

    To the tune of $7 billion in losses and counting, I guess.

    Peter Moore was fired. I like the guy, but he was fired, and probably over the RROD fiasco.