Slashdot Mirror

← Back to Stories (view on slashdot.org)

Cisco to Kill Linksys Brand Name

Posted by CowboyNeal on from the alas-we-hardly-knew-ye dept.

Mav sent in this article that opens, "In a roundtable with the European press, John Chambers confirmed the "end of life" of the Linksys name, being replaced by the new and redesigned Cisco branding." He explains, "It will all come over time into a Cisco brand. The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."

8 of 262 comments (clear)

  1. Cisco recently raised their brand awareness by Anonymous Coward · · Score: 5, Funny

    With their iPhone breaking network at Duke.

  2. Re:So what happens now by Anonymous Coward · · Score: 5, Funny

    Enterprise stuff gets worse, consumer stuff stays shitty, prices of both go up.

  3. Cisco is a stronger brand name by Anonymous Coward · · Score: 5, Funny

    I never even think of "Linksys" when I'm cooking.

  4. Re:So what happens now by toleraen · · Score: 5, Funny

    But at least I can finally make use of my CCNP when setting up my friend's wireless!

  5. Shouldn't they have told me? by BrooksMarlin · · Score: 5, Funny

    I'm a loyal customer who has used "linksys" as his nationwide wireless ISP for years. You'd think they would have sent out a letter to me or something.

    1. Re:Shouldn't they have told me? by Mr.+Underbridge · · Score: 5, Funny

      I'm a loyal customer who has used "linksys" as his nationwide wireless ISP for years. You'd think they would have sent out a letter to me or something.

      I certainly expect a press release on what they plan to use for the default WAP name, just to eliminate the guessing.

  6. Crap by DoofusOfDeath · · Score: 5, Funny

    Now people won't value my hard-earned Linksys Network Engineer certificate...

  7. Re:One word - Inprise by AntiNazi · · Score: 5, Funny

    If they wanted to, they could always do "Linksys by Cisco" - reaping the benefits of both brand names.

    They are already doing this. I have one sitting on the desk next to me. Doesn't say "by Cisco," but it has the Cisco Systems name/logo on it along side the Linksys one. Of course it is no longer functional. Good thing they are stackable so I can build lego like creations with the pile of dead Linksys devices.