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Dell to Offer More Linux PCs
head_dunce writes "According to this article, Mark Shuttleworth from the Ubuntu camp says Dell is seeing a demand for the Linux-based PC and, "There are additional offerings in the pipeline." I'm starting to see flashbacks of the days when Microsoft partnered up with IBM to gain control of the desktop market. Will other Linux flavors find their way to the likes of Lenovo or HP, etc, or will Ubuntu claim the desktop market working with other PC manufacturers?"
Much as I love Ubuntu, I've not heard of any small or even medium sized OEM looking to market to the everyday PC consumer "switching to Ubuntu as their OS of choice".
Linux must exploit the low cost angle to get reasonable traction in the PC market. People are starting to realize that they don't actually need the latest and greatest hardware specifications to do 95% of what they want to do with a computer.
The new $200 Asus EEE PC could provide a big boost for Linux if it takes off. The price point makes it extremely attractive as a transportible second computer, and it could find some big markets in schools and universities.
Dell and Ubuntu (or other hardware manufacturers) could start a similar revolution in the desktop market with a very low cost and low specification machine. Especially if it is also compact and stylish.
Can you please elaborate?
Look in your local newspaper.
There'll be a dozen shopfront computer stores advertising pre-built computer systems. They build them in their backrooms and sell them to local families and businesses. Those guys pay wholesale prices of about AU$160.00 for Vista home premium, AU$320.00 for Office 2007 Standard and AU$50.00 for Norton Antivirus.
They can retail a Sempron/Ubuntu home or small office system for less than it costs them in wholesale MS/Antivirus licenses.
That's what Dell (and the second tier vendors) are scared of. If they drop the ball now, and let these little guys get a big enough foothold in the home/SME market, they could be in trouble.
"I've got more toys than Teruhisa Kitahara."
Dell's got to be hating this.
That massive discount Microsoft gives them over smaller OEMs is Dell's biggest competitive advantage. Now they'll have to compete more directly with local whitebox builders.
They don't have much choice though. The local box builders have already switched to Ubuntu as their OS of choice. Dell has to match them or be swamped.
And there was me thinking that Dell's biggest competitive advantages were its huge purchasing power on all components, not just operating systems, and its brand-name recognition.
I guess I was wrong. Who knew that Dell was paying the same price for CPUs, RAM, hard drives, etc that outfits run out of the owners' garages were paying?
"Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
It isn't about the cost, it's about the software or in particular the desktop software and how easy it is to install and get running, although perhaps of more importance is the availability and range of software (ne: programs) available, and how reliable they are.
As soon as Unix/Linux people realise this and look beyond their own nose (ne: favourite flavour of GNU/Linux), they will realise that the API is the real jewel. The reason that Microsoft beat IBM at its own game with the OS2/Windows war was because it won the API war. They convinced, or scammed (depending upon your point of view) programmers to write to the Win31 API and OS/2 was killed. Providing development tools such as Visual Basic and Access which removed the whole API schema just made their task a whole lot easier.
Forget the fancy esoteric languages and "scripted" (ne: interpreted) tools, because they are not what is needed to wrestle the end user away from Windows. What is required is a common platform (display, communications, and file API's to name just a few). Sure, let the system level person choose between a Gnome or KDE desktop. Let them run either RedHat, Suse, or Ubuntu (insert flavour of the week) but provide a common interface to of them all via a simple and straight-forward API. Then provide the killer application development tools like Visual Basic and/or Access which will let newbie programmers write their killer app with no knowledge of computers or programming and then GNU/Linux may just stand a chance.