Slashdot Mirror

← Back to Stories (view on slashdot.org)

Pay-For-Visit Advertising

Posted by kdawson on from the maybe-the-fbi-will-have-to-pay-royalties dept.

theodp writes "US patent office documents released Thursday show that a startup named Pelago is seeking a patent covering Pay-For-Visit Advertising, which uses GPS, Bluetooth, or RFID on your mobile devices to track your travels to see if you wander into a place of business that appeared in an ad shown earlier on your cellphone, PDA, or laptop. To maximize ad revenue, phone calls are also tracked to see if you dial a number associated with an ad, and financial transactions are examined to see if you make a purchase from an advertiser. The application goes on to note that the system may be of interest to government agencies. Pelago just raised $7.4M from the likes of KPCB and Jeff Bezos."

2 of 176 comments (clear)

  1. Google by tsstahl · · Score: 0, Flamebait

    is probably buying the company as we type.

    Sounds like just the hook to make Gphone attractive to advertisers.

  2. WAAAAH Slashdotters by DarthTeufel · · Score: 0, Flamebait

    Uh... would you take targeted advertising if it meant a FREE cell phone (ie GooglePhone)? The answer is yes.