Why Make a Sequel of the Napster Wars?

6 writes "Cory Doctorow has an interesting article over at Information Week about Hollywood's strategy of suing sites such as YouTube. Says Doctorow: 'It's been eight years since Sean Fanning created Napster in his college dorm room. Eight years later, there isn't a single authorized music service that can compete with the original Napster. Record sales are down every year, and digital music sales aren't filling in the crater. The record industry has contracted to four companies, and it may soon be three if EMI can get regulatory permission to put itself on the block. The sue-'em-all-and-let-God-sort-'em-out plan was a flop in the box office, a flop in home video, and a flop overseas. So why is Hollywood shooting a remake?'"

Comments

it's generational

[circletimessquare]

it's very much about a bunch of old guys who ask their secretaries and assistants to send an email. they simply don't get it, where "it" is any technological innovation after the year 1990

these old mogul type guys are from an era when you DID solve the problems of piracy by suing someone. because in the good ol' days, piracy was done by some mafia dude with a cd press or vinyl press or a bunch of cassette decks in a warehouse or closet room somewhere, and there were about 6 pirates out there who were making any economic impact on their bottom line: a small group of slow easy targets, and it was easy to get the fbi to help you

now of course, anyone who can download a program and drag a file in to a folder is a "pirate". which is basically every single young, music hungry, technologically savvy, and, most importantly, POOR student... in the entire world

but the old guys just don't get that

the solution?

wait. the old geezers will just die off. the guys who succeed them in the boardroom will know what's up and what's down about the realities of the internet

give it a decade or so. these RIAA and MPAA lawsuits are obviously incredibly retarded. but your complaints about the obvious realities of today fall on deaf old ears

Re:Curious

[iluvcapra]

Not MANY people would upload their copy to TPB, but it only takes ONE.

Something movie distributors have in their favor is their exhibition system. Showing movies on a big, bright screen in a large room with a great sound system is significant added value. If you want to defeat movies as they are, you must defeat the movie theater, and if you want to do that, you have to:

1. Make home systems provide an equivalent technical experience on a common basis, in other words not a niche trade for cinephiles and AV hobbyists.
2. Figure out a better low-impact date for two people on a friday night than dinner and a night at the movies. A courtship date of watching movies at home just isn't the same. This is just a small example of a bigger point: going to the movies is a "lifestyle" thing, it provides an experience on top of the content. Selling a first-run movie over the internet would never compare, it'd be like buying a night at the club over the internet .
3. Change the directors and producers. I have many director friends, all young and trying to break in, but none of them are even remotely interested in making a film and putting on YouTube to tell their stories. Recording artists, musicians, etc. famously have always hated their labels, complaining about the quite abusive deal they get. Directors, Producers, actors and everyone involved in movies LOVES theaters, in marked contrast to how musicians feel about labels.

Just an opinion, but most people actively engaged in making commercial movies in Hollywood love the internet for promotion and secondary distro, but no business people, and crucially no artists, are talking about chucking the whole movie theater idea. Working in the status quo's favor as well, is the strong separation between commercial cinema, the clearly expensive star-studded vehicles that can be good or bad, but will generally be at least entertaining, and independent cinema, which can be more profound but often isn't, and is generally actively hostile to the idea of "entertaining" people (they regard mass entertainment in the way FOSS people regard configuration wizards).

The big problem

[DogDude]

The big problem is this. There's suddenly a shift in entertainment now, where people are simply not willing to pay relatively large amounts of money to relatively few people. Entertainment is everywhere, and there are tons of different kinds, and forms. So right now, nobody wants to pay $20 for a relative "hit" CD, so they're just taking the entertainment.

In the 20th century, when culture in the US, at least, was much more homogenic, stars like Elvis'es, Marilyn Monroe's, Beatles were more universally loved and demanded (paid for). Now, nobody is interested to that extent because there's so much more to see/hear/watch/read. Sure, a few hundred thousand kids may want to pay $5 for the new April Levigne CD, they're not interested enough to want to pay $20 for a CD.

Entertainers are simply not able to earn the money they used to make. Neither are the distribution company. We're seeing an overdue shift down in the amount of money that we are willing to pay for entertainment. Supply of entertainment shot through the stratosphere at the end of the 20th century, and demand merely shot through the roof increased with the population increase and populations joining the modern world (as far as entertainment is concerned).

All of this stuff that this article was about are simply the transitional pains. I predict that in 20 years, very few entertainers of any kind will be able to earn much more than say, a big city local television news personality. The days of Michael Jackson buying amusement parks and Elvis collection gold Cadillacs is over. The days of $20 music albums are over, too. The problem is that the large entertainment industry, as a whole, are going to go kicking and screaming, whether they're actors, musicians, or distribution companies (which are even less relevant now than the entertainers themselves).

The distribution companies do, of course, represent the entertainers demands for more money, of course. The problem for them is compounded by not only are peoples tastes diverging into more and more entertainment options, but people are especially not willing to pay for distribution. They're going the way of buggy whip makers.

What does this mean? It means that in 20 years, celebrities will be everywhere, but few will be massive, massive stars. It also means that they'll be more like actual, working people, and might have to work on their own distribution, if they want to make a good living from it.

Perez Hilton is a great early example of what most of tomorrow's celebrities will look like: organic, diverse, earning money by giving their "art" away for cheap or free, and making money from ads and sponsorships, while handling their own distribution straight to the people.

That's all people are willing to pay for. Why? Well, even if the distribution companies lock it down perfectly, it won't work. The demand isn't there. If you don't want to pay $20 to watch a shitty movie that you'll forget 10 minutes after you watch it, you can hop over to YouTube, and watch some rapidly improving, amateur stuff for free or cheap.