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Should We Spam Proxies to China?

Frequent Slashdot Contributor Bennett Haselton is back with a story about fighting censorship with spam. He starts "Is it OK to send unsolicited e-mail to users in China, Iran, and other censored countries, telling them about new proxy sites for getting around Internet censorship? I hasten to add that I have NOT done this, am not planning on doing it and would not have any idea how to go about it anyway. Between the various companies that offer proxy services, I don't know of anyone who is doing it (no, not even people who swore me to secrecy about it). But I think the question involves ethical issues that would not apply to most discussions of spam." Hit that big link below to read the rest of his words.

Lest there be any doubt, I hate spam, getting about 10,000 of them a week with no way to filter them without blocking at least some of my important mail as well; I've tried suing some spammers mostly without success, and humbly proposed one anti-spam algorithm which caught on like wildfire, if the wildfire were spreading through a... rainforest, in the... rain. But I am not against spam a priori (Latin for "unless they are telling me I need to add extra inches"), I'm against spam because that follows from other principles, and in some situations there is some question as to whether those principles still apply. (It is not as simplistic as saying that it is OK to spam "for the greater good". Stay with me!)

Getting back to basics: Why is spam a problem? Because the cost of receiving a message, however minor, is more than the benefits, which are usually microscopic considering the probability that a typical recipient would buy what they're selling. Take a small cost that exceeds a small benefit, multiply by millions of messages per day, and the cost exceeds the benefit by about $70 billion per year.

But, just as a thought experiment, could you conceive of a kind of spam that would not be a nuisance? Suppose you sent an e-mail to millions of people offering them free $20 bills. And you actually followed through and sent the money to anybody who claimed the offer. Then the conventional argument against spam no longer applies, because the e-mails are benefitting people more than they're costing them. It's hard to think of any real-life examples, but if you had sent out mass e-mails telling people about the refund checks for anybody who had bought a CD (it was real, I got my $13.86 in the mail in 2004), I probably wouldn't have come to your house to egg your windows.

"Aha!" some spammer is thinking, "my product does benefit people more than the e-mail costs them! I can help them refinance their homes at a low rate, to take out money they can multiply many times with my new stock tip, and then spend at my friend Tiffanee's new site to help pay her way towards her physics degree!" Wait. Let's just say that you're offering some miracle product at a low price, conferring some huge benefit on each person who buys it. The only costs of spreading your bounty to the world, are whatever advertising costs are incurred in getting the word out. But if your product is really the miracle you say it is, then the benefits to people (even after subtracting the price they paid for it), exceed the costs of the advertising.

Then you have several choices. You can spam to advertise the product. In this case, the costs of the advertising are passed on to unwilling recipients. But if the benefits your product confers are greater than the cost of getting people's attention, then you've still arguably done more good than harm to the world, even if the net effect on some individual people was harmful (on annoyed recipients who didn't end up buying your product). By forcing the advertising costs on other people, you've saved that much more money; you can pocket that benefit yourself, or if you pass on the savings in the form of reduced prices (which you may have to do in a competitive market anyway), you've basically transferred that much benefit by stealing it from the spam recipients and distributing it to your customers. So the main benefit to the world was the wonderfulness of your product, and on top of that, you stole some small benefit from a large number of people and redistributed it to other people, which has no positive or negative net effect.

But, because the benefits of the product outweigh the costs of the advertising, that means in a mostly-free country where your product is legal, you can also buy advertisements to get people's attention, pass the costs on to the customers in the form of slightly higher prices, and have benefits for them left over (otherwise they wouldn't still buy what you're selling). The customers still get the major benefit, the benefit of owning your awesome product. What's missing in this case is the small extra benefit that they were getting before, from you stealing from all the spam recipients and passing the savings on to them.

So for that reason, spammers are prohibited from saying "The benefits of my products exceed the costs of people's attention span to read about it, so it's OK for me to spam", by the reply: "If the benefits really exceed the costs, then you can buy advertising to tell people about it like everyone else."

But now the big question: Would that argument still hold if you wanted to advertise proxies to people in China and Iran?

It doesn't seem that you could use conventional channels to advertise proxies to Chinese and Iranian users. If you bought ads on Google AdSense or a similar ad-serving network, China might threaten to block all ads served from that network unless they started screening out ads for anti-censorship services (especially in the case of Google, which seems to comply with most Chinese self-censorship demands). Then there's the question of how to charge Chinese and Iranian users even small amounts for the services. It would not be a good idea to have the charges show up on their credit cards issued by Chinese banks. Paying small amounts with PayPal would be a little bit better since the charge would simply show up from "PayPal", without revealing the recipient. And since all traffic to the PayPal site is encrypted over SSL, Chinese censors wouldn't be able to detect or block users who were paying to circumvent the Great Firewall, unless they blocked all traffic to the PayPal site. But could PayPal be leaned on to provide the identities of Chinese users who were paying for circumvention services, under threat of having their site blocked otherwise? And the biggest impediment of all would be that once you start charging even $1 for a service, there's a huge dropoff in people willing to sign up, even if they would have to spend much more than $1 worth of effort to find a free alternative somewhere else.

So, if circumvention services provide enough benefit to Chinese users, maybe spamming proxy sites would do more good than harm, and if the lack of freedom in the country means that you could not sell or advertise the services to Chinese users by conventional means, maybe that means spamming the proxy locations would be the only way to do this.

Reading over this, I just realized that if you also believed that pot was beneficial to society, this could also justify spamming to advertise pot. I expect we'll all start getting marijuana spam just as soon as the pothead reading this gets around to it... on, like Tuesday... maybe. Just make sure they don't really get their act together enough to get pot legalized, because if that happens, they lose their rationale for spamming to advertise it! (Thinking about the pot question more seriously, I'd say that if the government banned sales and advertisements of something beneficial like milk, then spamming to advertise milk would be a good thing. The only real argument against spamming for pot is that it isn't as beneficial as milk.)

So that's the mathematical argument in a nutshell:

  1. Spam is bad because the costs to society are greater than the benefits. This would not be the case if you were spamming to advertise something whose benefits were greater than the costs of the spam.
  2. However, in a mostly-free country where your product is legal to sell, #1 should never be used to justify spamming, because if the benefits of your product are really greater than the costs of the advertising, you can pay for the advertising, add the costs on to the cost of the product, and still have benefits left over to split between the seller and the customer.
  3. #2 is not true in non-free countries like China, in which case if a product conferred more benefits than the costs of the spam but was not legal to sell, it might be OK to spam it.

Perhaps this logic is flawed, and I'm sure some people will tell me why they think so. The other question is whether these circumvention services really provide as much benefit to the Chinese and Iranians as those of us who run the services would like to believe. Earlier I argued that the real obstacle to most anti-censorship services is apathy on the part of the target audience, and that it was an unpleasant surprise, when I found some Chinese users on MSN Messenger to ask for help with some technical issue, to find that most of them either supported the Chinese government's censorship or didn't care enough to do anything about it. So for proxy spam to be defensible, it should -- come on, all together now, I can't believe I'm quoting the members of the industry that is the bane of my existence -- include an unsubscribe link that users can click to stop receiving any further e-mails. And a postal return address! Because who could have any cause to complain about an unsolicited e-mail that includes the sender's full mailing address in the footer?

9 of 282 comments (clear)

  1. This is like the pro-christian spam I get by eodmightier · · Score: 5, Insightful

    Look spam is spam. I'm sure when the christian folks spam me about the lord or whatever nonsense, they really feel they are doing the right thing. I still don't want it though.

    The people over there who know about the proxies don't want to see your spam. If anything this would do nothing more than make the situation worse and you'd probably see a tighting down of their firewall system.

    --
    -Eod
    1. Re:This is like the pro-christian spam I get by evanknight · · Score: 5, Funny

      Shutup and accept jesus already.

      --
      Well, its not quite a mop, and its not quite a puppet, but man.. So to answer your question I don't know.
  2. No for two reasons by Sycraft-fu · · Score: 5, Insightful

    1) It is still unsolicited e-mail. You may think that there's something I really, really want. You may believe to the core of your being it is something I care about. You may still be wrong. There may well be people in those restricted countries that just don't give a shit. Perhaps all of the web they care about is allowed through the filters. Thus they really don't want to hear from you.

    2) More importantly e-mail is not secure. The government will find out, they will monitor the spam, and they will use that to either block your proxies or arrest those that use them or whatever. Sending an unsecured plain text message advertising something illegal in a country known to monitor the Internet is, well, stupid.

  3. Re:Absolutely not by charlesbakerharris · · Score: 5, Funny
    What if I believe what these people really need to change their lives is a personal relationship with Jesus Christ? Would if be okay in your view for me to spam them with religious messages?

    I guess we could just call this guy a Good Spamaritan.

  4. The road to hell is paved w/ good intentions by Presto+Vivace · · Score: 5, Insightful

    Would that argument still hold if you wanted to advertise proxies to people in China and Iran? Just getting email like that could get the recepients thrown in jail. Want to help people in countries like that? Read up on their INTERNAL human rights movements and work in solidarity. Give them credit for being able to lead their own struggles. Nobody likes an interfering nosy parker.

  5. Not well thought out by ILikeRed · · Score: 5, Insightful

    Talk about making it easy for Chinese secret police as well - we will train Chinese internet users to trust proxies sent to them in anonymous spam. Their government will NEVER think to make their own proxies and anonymous spam to catch users attempting to break the law and bypass their filters.

    --
    I have come to a conclusion that one useless man is a shame, two is a law firm, and three or more is a congress -J Adams
    1. Re:Not well thought out by 1u3hr · · Score: 5, Insightful
      . With the China "spam" idea, it is trying to provide something that the recipient is not free to find for themselves. In other words, it's increasing the recipients freedom of choice. There's also a difference that what is contained in the "spam" is something that is useful, as opposed to the amount of viagra adverts I receive.

      No, it IS almost exactly like Viagra spam. The spammer in both cases claims that it's something the recipient needs, and doesn't know where to find. And in both cases they're wrong. 99% of Chinese on the net don't care about censorship (except perhaps of porn) and the 1% who do are perfectly capable of finding proxies without the help of some American crusader, who is just going to stir up the authorities like an evangelical Christian in Afghanistan.

      If you do happen to want either viagra or a proxy server, the last and least trustworthy way to find it safely is from spam.

  6. Re:If only it were that simple by nuzak · · Score: 5, Insightful

    > But one way of changing a law is to make it completely unenforceable by a mass civil disobedience campaign

    You first. I suggest a nice busy and visible public space, like Tianmen Square.

    --
    Done with slashdot, done with nerds, getting a life.
  7. Absolutely, you beat me to it. by Anonymous Coward · · Score: 5, Interesting

    But since I can see how you were immediately modded as flamebait and I can predict my post will get the same treatment, I'm going to go annon.
            This whole American obsession with the "Great Firewall" is really absurd and misplaced to anyone who has actually lived in China as I have done for many years. Getting around the blocks is trivial. It's a merely symbolic thing basically saying hey these topics are off limits. Within China you would have to be blind to not know how to find out the latest scoop on the groups that are specifically targeted by the media ban like the Fa Lwun Gong or Tibetan activists. Their messages are, if anything, amplified by the policy which is why it is implemented in such a half ass way. There's no real motivation to make it iron clad because it's obvious to the powers that be that the harder they push the more they strengthen the hand of these groups and encourage new ones to form. The idea is to turn down their volume, not to amplify their strength.
              It's the American nut jobs who think it's some kind of total media ban and that the Chinese are wholly ignorant of the great free world outside their hellish prison island. The image of the Berlin Air Lift seems kinda etched into their memories of how the world is. That was the nineteen forties. It's really not like that anymore.
          In fact, people in China get free-to-air satellite TV with hundreds of channels and even free hardcore porn 24-7. Americans don't even know what free-to-air satellite is. America is the only country in the world that doesn't get free-to-air satellite. The land of the free. Yeah right.
          Furthermore, people in China these days get way cheaper and faster broadband than what you get in the States. Yeah, there are blocks on some web sites, but people can exchange whatever torrents they like. Yeah, that's right, the Chinese use bittorrent to trade files just like Americans and Europeans. If you think the people of China are blind to what's going on in the world, you're just wrong. They probably have better access to news than most Americans.
          Finally, I would like to echo Noam Chomsky by pointing out that the greatest restriction on free expression in the media that was ever created in human history is called advertising. Now that is fucking repression.