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Google Launches First YouTube Ads

_14k4 writes "Video website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site's most popular content." I can't wait to sit through a dozen commercials while I try to waste some free time.

5 of 217 comments (clear)

  1. Re:Commercials really bug me... by fimbulvetr · · Score: 5, Informative

    You should try RTFA. You don't need to sit through commercials before viewing the video you went to view. In fact, the overlayed 1/5th of the lower portion, commercial can be dismissed with one click.

  2. Sitting through commercials by reset_button · · Score: 5, Informative

    I can't wait to sit through a dozen commercials while I try to waste some free time.
    Did you RTFA before posting? (I know, I know, it's Slashdot...) From the article:

    The featured adverts are animated semi-transparent banners, or "overlays", that run along the bottom of the screen about 15 seconds into the video. They stay there for 10 seconds, allowing viewers to click on the overlay, which launches a deeper interactive video advert, while the main video is temporarily paused. Or viewers can ignore the overlay, and it will disappear.
    Seems to me like a pretty effective, yet not very obtrusive method for advertising.
    1. Re:Sitting through commercials by _14k4 · · Score: 5, Informative

      Actually, I did rtfa... that line "I can't wait to sit..." was not from my submission and added by the person who approved the article for the front page. But, you knew that already anyway.

      I agree with you - it is pretty effective and not very obtrusive... however, with the addition of "ipod/etc" download options on google video, and I would assume youtube, does this mean that if you dload a video for your ipod that it will have an advert in it?

      It is all flash based, so one could assume/hope not...

  3. Re:Aghhh by Traxxas · · Score: 5, Informative
    Maybe someone should link an article with some real information about the ads:

    The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.
    This is a different kind of ad, just like Google changed ads on the internet they are changing commercials in video.
  4. Re:Did anyone really expect by madsenj37 · · Score: 4, Informative

    Actually YouTube did have a business model. It was based on advertising, which is why Google bought it. In the beginning, the creators of YouTube ran up their credit card bills and did not have any advertising until they created a big user base. Then they advertised only with one company on the main page with special content to click on, this one advertiser found its way to other pages as well. Because they held out from selling ads for so long, they were able to create one advertising space that was highly desirable. Think supply not meeting demand. Although it was a strange business model for a startup, they did have one that started to pay their bills. Either they sucked at advertising, or they were so good you did not notice.

    --
    Choosing the lesser of two evils is a choice for evil.