Slashdot Mirror

← Back to Stories (view on slashdot.org)

Sun's Trading Symbol Going From SUNW To JAVA

Posted by ryuzaki0 on from the big-whoop dept.

Mortimer.CA writes "Straight from Jonathan Schwartz's weblog, Sun is changing their ticker symbol from SUNW to JAVA: 'JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). [...] To be very clear, this isn't about changing the company name or focus — we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category — and Java does a better job of capturing exactly that sentiment than any other four letter symbol.'"

9 of 356 comments (clear)

  1. Not sure if this is a good idea by jpfed · · Score: 5, Funny

    Hmm... while many programmers are powered by java, all life on Earth is powered at least indirectly by the Sun.

    1. Re:Not sure if this is a good idea by abolitiontheory · · Score: 4, Funny

      Yeah, what next? Microsoft changes their ticker to SUCK?

    2. Re:Not sure if this is a good idea by Megane · · Score: 5, Funny

      They may not have a product _named_ SUCK, but they do have the ZUNE. That's got four letters and describes Microsoft almost as well as JAVA describes Sun.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    3. Re:Not sure if this is a good idea by SL+Baur · · Score: 5, Funny

      No, BSOD.

    4. Re:Not sure if this is a good idea by brusk · · Score: 4, Funny

      And then they could go from SUCK to BLOW.

      --
      .sig withheld by request
    5. Re:Not sure if this is a good idea by tehshen · · Score: 4, Funny

      But if you turn it upsidedown, swap the letters round...

      --
      Guy asked me for a quarter for a cup of coffee. So I bit him.
  2. Microsoft is changing their's too... by AccUser · · Score: 4, Funny

    Look out for BSOD on a stock ticker near you. Unless you are running a real operating system, that is.

    --

    Any fool can talk, but it takes a wise man to listen.

  3. The full quote regarding Sun's symbol change by lancejjj · · Score: 5, Funny

    The quote was truncated. Here it is in its totality:

    "But we are no longer simply a workstation company, nor a company whose products can be limited by one category -- and Java does a better job of capturing exactly that sentiment than any other four letter symbol.

    Our first choice was the even more accurate DEAD, but that symbol was already taken by Emerson Burial Caskets."

  4. Perhaps they're trying to increase share price... by Anonymous Coward · · Score: 5, Funny

    ...because in my experience, Java increases the size of things by at least 25%.