Sun's Trading Symbol Going From SUNW To JAVA

Mortimer.CA writes "Straight from Jonathan Schwartz's weblog, Sun is changing their ticker symbol from SUNW to JAVA: 'JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). [...] To be very clear, this isn't about changing the company name or focus — we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category — and Java does a better job of capturing exactly that sentiment than any other four letter symbol.'"

Comments

Re:Uhm.

[peterprior]

Actually it stands for Standford University NetWorks... :)

Re:The horse is dead, quit beating it.

[Teckla]

Java was doomed, from the first time anyone ever had to ask the question "which Java?"

The most popular programming language on the planet is doomed?

It failed on the "write-once, run anywhere" promise

You mean, the Java programs I write that run on Linux, BSD, Solaris, HP-UX, AIX, Windows, and AS/400 aren't actually working? You should have told me sooner! Maybe you can tell me how, exactly, they're not working, because they seem to be working fine!

it failed on the security promise

Because we hear about buffer overflow exploits in Java programs leaving your machine vulnerable all the time? Oh, wait. We almost never hear about those.

and it failed on the "finally, you'll be free of win32" promise

That's funny, it freed me from the Win32 API, and dozens upon dozens upon dozens of other developers I know.

The ways that Sun screwed this pooch will be the subject of thousands of business-school term papers for years to come.

Yeah, right. We'll look back and see how badly Java failed, because it only retained the #1 crown for a few decades (or more).

You need a reality check.