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Sun's Trading Symbol Going From SUNW To JAVA

Posted by ryuzaki0 on from the big-whoop dept.

Mortimer.CA writes "Straight from Jonathan Schwartz's weblog, Sun is changing their ticker symbol from SUNW to JAVA: 'JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). [...] To be very clear, this isn't about changing the company name or focus — we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category — and Java does a better job of capturing exactly that sentiment than any other four letter symbol.'"

3 of 356 comments (clear)

  1. I've got a great symbol... by csoto · · Score: 0, Redundant

    LAME

    Sun has brand recognition, even if only in the silly "dot in dot com" thing. Why change it? Nobody knows what JAVA is. How about BOMB?

    --
    There exists no way of exchanging information without making judgments. --Bene Gesserit Axiom
  2. Re:Not sure if this is a good idea by NeoTerra · · Score: 0, Redundant

    And then they could change from SUCK to BLOW!

  3. Re:Not sure if this is a good idea by dajak · · Score: 0, Redundant

    No. To BSOD. It better describes their products.