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Sun's Trading Symbol Going From SUNW To JAVA

Posted by ryuzaki0 on from the big-whoop dept.

Mortimer.CA writes "Straight from Jonathan Schwartz's weblog, Sun is changing their ticker symbol from SUNW to JAVA: 'JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). [...] To be very clear, this isn't about changing the company name or focus — we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category — and Java does a better job of capturing exactly that sentiment than any other four letter symbol.'"

23 of 356 comments (clear)

  1. Not sure if this is a good idea by jpfed · · Score: 5, Funny

    Hmm... while many programmers are powered by java, all life on Earth is powered at least indirectly by the Sun.

    1. Re:Not sure if this is a good idea by abolitiontheory · · Score: 4, Funny

      Yeah, what next? Microsoft changes their ticker to SUCK?

    2. Re:Not sure if this is a good idea by jimstapleton · · Score: 2, Funny

      No, they don't have a product named SUCK.

      It'll be "C#" or ".NET". Sure, some of those characters may not be allowed, but with a little of the green lubricant, which MS has more than enough to spare, I'm sure wall street will be willing to have it's gears greased in taht direction.

      --
      34486853790
      Connection too slow for X forwarding? Try "ssh -CX user@host"
    3. Re:Not sure if this is a good idea by Megane · · Score: 5, Funny

      They may not have a product _named_ SUCK, but they do have the ZUNE. That's got four letters and describes Microsoft almost as well as JAVA describes Sun.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    4. Re:Not sure if this is a good idea by hedleyroos · · Score: 2, Funny

      ... all life on Earth is powered at least indirectly by the Sun

      You've obviously never seen our sys admin. Gaah, you said indirectly and ruined my joke!

    5. Re:Not sure if this is a good idea by SL+Baur · · Score: 5, Funny

      No, BSOD.

    6. Re:Not sure if this is a good idea by brusk · · Score: 4, Funny

      And then they could go from SUCK to BLOW.

      --
      .sig withheld by request
    7. Re:Not sure if this is a good idea by tehshen · · Score: 4, Funny

      But if you turn it upsidedown, swap the letters round...

      --
      Guy asked me for a quarter for a cup of coffee. So I bit him.
  2. Get a website or something by florin · · Score: 2, Funny

    In related news, Steve Balmer was spotted replacing his previous 'ZUNE4ME' vanity plates with a fresh set which sports the slogan 'JAVAL0L'..

    Seriously though, I don't think Java is a particularly big reason for people to like Sun, and tying your company's future to it seems ill-advised.

  3. Microsoft is changing their's too... by AccUser · · Score: 4, Funny

    Look out for BSOD on a stock ticker near you. Unless you are running a real operating system, that is.

    --

    Any fool can talk, but it takes a wise man to listen.

  4. four letter symbols by OnyxLilninja · · Score: 2, Funny

    But we are no longer simply a workstation company, nor a company whose products can be limited by one category -- and Java does a better job of capturing exactly that sentiment than any other four letter symbol. I can think of some four letter symbols that express the sentiment a bit better...
  5. Re:It's only the stock ticker by brajesh · · Score: 2, Funny

    AAPL -> JOBS?

    --
    95% of all sigs are made up.
  6. Of course... by Anonymous Coward · · Score: 1, Funny

    Of course Stanford University Network is here to stay, what would Stanford University do without it?

  7. The full quote regarding Sun's symbol change by lancejjj · · Score: 5, Funny

    The quote was truncated. Here it is in its totality:

    "But we are no longer simply a workstation company, nor a company whose products can be limited by one category -- and Java does a better job of capturing exactly that sentiment than any other four letter symbol.

    Our first choice was the even more accurate DEAD, but that symbol was already taken by Emerson Burial Caskets."

  8. Perhaps they're trying to increase share price... by Anonymous Coward · · Score: 5, Funny

    ...because in my experience, Java increases the size of things by at least 25%.

  9. /. questions are SO easy these days... by Anonymous Coward · · Score: 2, Funny
    Who trades under "SUN"?

    Why, everyone under the SUN, of course!

  10. Can SCO change theirs? by Jason+Levine · · Score: 2, Funny

    If so, I have some suggestions:

    TOAST
    KAPUT
    DEAD
    MLTDN
    NOCSE
    PWNED <---- I hated to put that last one in there, but after the way the judge ruled against them and given their current situation, I think it applies nicely.

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  11. LNUX by DogDude · · Score: 2, Funny

    This message is brought to you by "LNUX": A company that has nothing to do with "Linux" anymore, and has only made money by selling off pieces of itself. (Slashdot is owned by Sourceforge, which used to be VA Linux, etc.).

    In other words, changing their ticker name to "JAVA" doesn't necessarily bode well.

    --
    I don't respond to AC's.
  12. Packages by ilikejam · · Score: 2, Funny

    # cd /shared/pkg
    # pkgadd -d . SUNWzlib
    pkgadd: ERROR: no package associated with <SUNWzlib>
    # ls | grep SUNW
    # ls | head
    JAVA1251f
    JAVA1394h
    JAVA1394x
    JAVA5ttf
    J AVA5xmft
    JAVA5xplx
    JAVAa2psr
    JAVAa2psu
    JAVAacc r
    JAVAaccu
    # echo Bastards
    Bastards
    # pkgadd -d . JAVAzlib
    Processing package instance <JAVAzlib> from ......

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    C-x C-s C-x k
  13. New Slogan? by pragma_x · · Score: 2, Funny

    Java: Brand Once, Market Everywhere.

  14. Re:s/Java/Microsoft/g by Maltheus · · Score: 2, Funny

    Funny how if you replace the original poster's user id from Teckla to mattgreen, you'd be arguing against yourself right now.

    What's your point?

  15. Re:The horse is dead, quit beating it. by Anonymous Coward · · Score: 1, Funny

    Java is as popular as Windows. But think who uses Windows in the first place.

    I'll let the videos speak: http://plone.org/about/movies ("Better Web App Development")

  16. Re:Uhm. by nuzak · · Score: 2, Funny

    Train stations are where trains come to a stop. My desk has a workstation.

    --
    Done with slashdot, done with nerds, getting a life.