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Acer to Acquire Gateway for $710 million

downix writes "On the way into work today, I heard about Acer buying Gateway. A bold move strategically, I wonder what consequences this will have for Gateway's employees and customers. As the purchase price was at $1.90 per share, those of us that purchased Gateway shares a few years ago are reminded just how far it has fallen."

19 of 222 comments (clear)

  1. Customers? by ThePolkapunk · · Score: 5, Funny

    "I wonder what consequences this will have for Gateway's employees and customers."

    Gateway has customers?!

    --
    Dear diary: Today I stuffed some dolls full of dead rats I put in the blender.
    1. Re:Customers? by eln · · Score: 5, Funny

      It's even funnier than that. According to the article, Acer only bought Gateway because Lenovo beat them to their first buyout target: Packard Bell!

      So apparently their goal was to buy the shittiest computer company in existence, but they were stymied in that goal so they bought the second shittiest. Personally, I was surprised to see that both Packard Bell and Gateway still existed, but I guess when the CEO of Acer finds extra change in his couch cushions, he has to spend it on something.

    2. Re:Customers? by Colin+Smith · · Score: 5, Insightful

      Remove the cheapest competitors from the market and the average profit per unit increases.

      --
      Deleted
    3. Re:Customers? by jcr · · Score: 4, Insightful

      Their stores were what killed them. They spent a pile of money and put stores up everywhere, with little to no thought about whether any given location made sense or not. Apple's retail operation is a textbook case on how to do it right. Gateway's is a textbook case on how to botch it.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    4. Re:Customers? by demonbug · · Score: 4, Interesting

      I had (and still have, though it is my "backup" - it works, but the battery lasts about 30 seconds at this point) a Gateway laptop. I was very happy with it. While traveling, I ran into the need for a car adapter. No Problem, I thought, I can just head over to one of those new Gateway stores they're putting up everywhere and pick one up!

      Nope. I find a store, ask if I can get a car adapter for my notebook, only to find out that Gateway stores don't actually carry anything, you can only order items from them. Not just power adapters (which I suppose aren't needed terribly often) - they don't stock anything. It was then that I realized Gateway was going to die - they spend all this money building stores all over the place, and then they don't even bother to stock them with a few useful items that their customers are likely to need. They basically just massively increased their costs without really offering any new or useful services. Brainy move!

      I do still like that laptop, though.

    5. Re:Customers? by mabhatter654 · · Score: 4, Insightful

      not having any ACTUAL COMPUTERS at the stores was the downfall I think. They had a lot of things like the Apple store, classes, training, but no repair, upgrade or hardware sales! It would seem to defeat the purpose of putting all the cool computers out there only to tell you to order it and wait 2 weeks for shipping. I also find my local "screwdriver" shop does this to. The point of being a computer store it to walk in and buy stuff!!! If you can't do that one simple thing, then I might as well go to BigBox where I can take home a crappy computer and take home the parts to upgrade it myself!!!

    6. Re:Customers? by heinousjay · · Score: 3, Funny

      My statement does not conflict with yours either.

      This is nice, it's like Slashdot only happy and sweet.

      --
      Slashdot - where whining about luck is the new way to make the world you want.
    7. Re:Customers? by Anonymous Coward · · Score: 5, Interesting

      From personal experience I can shed some light on that.

      Gateway before then had a good reputation for customer service. lifetime service and most of the reps you'd talk to would solve your problems, period. In fact if a Gateway Tech wanted to "Nuke" a system (format/reload), they had to get permission from a senior rep who would grill you on your troubleshooting thus far, approvals were only given to cases with merit. About that time (late 2001) Gateway owned and operated most of it's own call centers.

      Fast forward 6 months and one of their last call centers (actually one of their best) was being closed down in favor of outsourcers who got paid almost half of what we did. We had already experienced the aftermath of these "outsourcers", they had no real formal PC support training, worked on multiple "accounts" (not just Gatway, and not just PC support), and were having customers Format Reload as if it were the *only* troubleshooting step.

      Funny thing is a good percentage of our calls those last months were people calling back because they were told to Format Reload for an issue that didn't require it (say a defective soundcard/ speakers/ etc) and thus needed *more* support. Anyway, the main thing GW had going for it was it's good customer service, but that was done away with to "cut costs"....

      In retrospect, aside from getting laid off (along with 400 or so other people in the same town), Gateway used to be a great company to work for. They cared for their employees (as well as their customers). Some of the best benefits I knew of for the time, very good pay (though not extravagant), and incredibly good training. I can say that when we were laid off we were taken care of, we were all given 2 months, 3 weeks pay as a minimum severance *and* GW hired some folks for 2 months to help us hone our interviewing skills and find jobs (even hosted a job fair in the old call center).

      Sorry to be posted anonymously, but that big check at the end came with an NDA.

    8. Re:Customers? by AndyChrist · · Score: 5, Insightful

      Things went to shit WAY earlier than that.

      As early as 1997, they were known by computer support at my university as "Rapeway."

      They had built a reputation for quality and service, but then decided to abandon both and ride that reputation into the ground, selling inferior, unreliable hardware at the prices their name commanded them before their fall.

      Packard Bell did this, albeit with a stolen pseudo-reputation (along the lines of Rockwood or Kenford). Compaq did it. HP seems to be in the process of doing it, and Dell is flirting with it. The Big Three US automakers did it. It's a decades-long, proud tradition of failure.

    9. Re:Customers? by torrentami · · Score: 4, Funny

      I guess Wang Computers wasn't available.

  2. two wrongs don't make a right by Anonymous Coward · · Score: 3, Funny

    what are they trying to do, build the suckiest computer evar?

    1. Re:two wrongs don't make a right by S.O.B. · · Score: 3, Funny

      Several years ago my mother bought a Gateway, and that was when I learned to use a PC. It was a P133, with 32MB RAM and a 1.5GB hard drive, and it ran Windows 95 (go ahead and laugh, I know I do when I think about it).


      More than several years ago (24 years ago to be exact) I worked on a brand new IBM XT with an Intel 8088 running at 4.77MHz, 128KB of RAM and a 10MB hard drive. It ran IBM DOS 2.1. In modern terms that would be a 0.00477 GHz processor with 0.000128GB of RAM and a 0.010GB hard drive. When I think about it I don't laugh...I cry.
      --
      Some of what I say is fact, some is conjecture, the rest I'm just blowing out my ass...you guess.
    2. Re:two wrongs don't make a right by Anonymous Coward · · Score: 3, Funny

      You guys are so lucky! In my time this type of threads were considered LAME!

  3. As a former Acer reseller by CodeShark · · Score: 3, Informative
    What most people don't realize is that for years Acer was one of the largest sources for COMPONENTS, not finished systems -- so they tend to weed out poor components first, resulting in better systems at the end of the assembly chain.


    So [as a former Acer reseller / small business consultant who moved more into data engineering and away from hardware by choice, not necessity] I would have to say that "this figures". Why? Because I could always upgrade the Acer machines I bought/sold to my clients, and in all of the sites I ever sold to and supported I think I had one machine failure before "end of cycle", i.e., about 3 years later when the cost benefit ratio for a new machine becomes higher than the cost of maintaining an old one. Versus the Gateway, Packard Bell, or even Dell reputation for crap service.

    Hmmm. I wonder if this might actually make Gateway stock worth *something* again....

    --
    ...Open Source isn't the only answer -- but it's almost always a better value than the alternatives...
  4. Re:Wonderful news by DaveWick79 · · Score: 4, Informative

    Under the radar of most US consumers, Packard Bell has actually become a fairly reputable manufacturer again in Europe. Last I heard they were putting out fairly good product.

    The reason that Gateway and Lenovo are interested in Packard Bell is so they can capture some of the European market without having to go into it starting with nothing.

  5. Re:..and nothing of value was lost... by 99BottlesOfBeerInMyF · · Score: 5, Informative

    Seriously, Gateway has always made really crappy computers.

    I've never purchased a Gateway, but I do follow the trends in reliability, price, performance, and support from major vendors. Objectively, Gateway has not "always" made crappy computers. Instead they followed a common trend in computer manufacturing/sales. Within the first few years they made quality machines and had excellent support, both better than average for the price. Then, when they had a reputation and brand, the company executives cashed it in for quick profit by selling machines made more cheaply and poorly and counting on their reputation to get people to buy. The exact same thing happened with Alienware about a year before Dell bought them.

    Sometimes at a later date a company can reverse course to some degree. Dell's laptops, for example, have gained in quality and reliability over the last few years and are no longer the cheapest junk they can assemble using whatever is inexpensive today. Usually, however, with enough customers pissed off and vowing never to buy crap from Brand X again, it makes more sense in business to simply start Brand Y and count on consumers do not do any homework or even look at consumer reports instead of the TV ad where the guy says its a good deal.

  6. Dinosaurs mating... by jht · · Score: 4, Interesting

    This takes two companies with minimal brand equity and merges them to provide better buying power and a lower cost of goods. The fact that Gateway was worth only $710 million despite being the third-largest vendor here in the US should say something right there. And it's not good.

    Market Cap of some major US PC vendors:
    HP 125.68B
    Apple 115.8B
    Dell 61.63B
    Gateway 676.29M

    See an interesting trend? Gateway would be pocket change to any of those bigger companies. Basically, they died in retail, were taken over from within by E-Machines (even though Gateway bought E-Machines, the execs from E-Machines wound up in charge - just like when NeXT was bought by Apple) and stabilized just enough to turn into the company into bait for Acer.

    Goodbye, Gateway...

    --
    -- Josh Turiel
    "2. Do not eat iPod Shuffle."
  7. Re:Gateway after sales service sucks by Waffle+Iron · · Score: 5, Funny

    I had one of their Ferrari 3200 laptops

    Ah yes, combining the prestige of a Taiwanese electronics OEM with the affordability and reliability of an Italian sports car manufacturer. It's a match made in heaven.

  8. 2 things by kilgor3 · · Score: 4, Interesting

    Are they outsourcing the jobs? and I hear a lot of Gateway bashing here. It's understandable, but 8 years ago I bought a gateway. It FINALLY died about 2 weeks ago. This computer handled being on almost everyday, over 150 linux installs a few windows installs and has NEVER been cleaned out with a vacuum or anything. It's dirty as hell and I'm affraid to open it to fix the damn thing. I primarily used this computer for 2 things; 1) Testing all the latest linux distros 2) Downloading my pr0n, warez and music. I think it would still work if I popped another hard drive in. So all in all I had an AMAZING Gateway experience. I wouldn't buy another pre-made PC now that I use laptops and build my own PCs. I needed the Gateway for school at the time and didn't have the time to build my own.