Acer to Acquire Gateway for $710 million

downix writes "On the way into work today, I heard about Acer buying Gateway. A bold move strategically, I wonder what consequences this will have for Gateway's employees and customers. As the purchase price was at $1.90 per share, those of us that purchased Gateway shares a few years ago are reminded just how far it has fallen."

Comments

Customers?

[ThePolkapunk]

"I wonder what consequences this will have for Gateway's employees and customers."

Gateway has customers?!

Re:Customers?

[eln]

It's even funnier than that. According to the article, Acer only bought Gateway because Lenovo beat them to their first buyout target: Packard Bell!

So apparently their goal was to buy the shittiest computer company in existence, but they were stymied in that goal so they bought the second shittiest. Personally, I was surprised to see that both Packard Bell and Gateway still existed, but I guess when the CEO of Acer finds extra change in his couch cushions, he has to spend it on something.

Re:Customers?

[Colin Smith]

Remove the cheapest competitors from the market and the average profit per unit increases.

Re:Customers?

[Anonymous Coward]

From personal experience I can shed some light on that.

Gateway before then had a good reputation for customer service. lifetime service and most of the reps you'd talk to would solve your problems, period. In fact if a Gateway Tech wanted to "Nuke" a system (format/reload), they had to get permission from a senior rep who would grill you on your troubleshooting thus far, approvals were only given to cases with merit. About that time (late 2001) Gateway owned and operated most of it's own call centers.

Fast forward 6 months and one of their last call centers (actually one of their best) was being closed down in favor of outsourcers who got paid almost half of what we did. We had already experienced the aftermath of these "outsourcers", they had no real formal PC support training, worked on multiple "accounts" (not just Gatway, and not just PC support), and were having customers Format Reload as if it were the *only* troubleshooting step.

Funny thing is a good percentage of our calls those last months were people calling back because they were told to Format Reload for an issue that didn't require it (say a defective soundcard/ speakers/ etc) and thus needed *more* support. Anyway, the main thing GW had going for it was it's good customer service, but that was done away with to "cut costs"....

In retrospect, aside from getting laid off (along with 400 or so other people in the same town), Gateway used to be a great company to work for. They cared for their employees (as well as their customers). Some of the best benefits I knew of for the time, very good pay (though not extravagant), and incredibly good training. I can say that when we were laid off we were taken care of, we were all given 2 months, 3 weeks pay as a minimum severance *and* GW hired some folks for 2 months to help us hone our interviewing skills and find jobs (even hosted a job fair in the old call center).

Sorry to be posted anonymously, but that big check at the end came with an NDA.

Re:Customers?

[AndyChrist]

Things went to shit WAY earlier than that.

As early as 1997, they were known by computer support at my university as "Rapeway."

They had built a reputation for quality and service, but then decided to abandon both and ride that reputation into the ground, selling inferior, unreliable hardware at the prices their name commanded them before their fall.

Packard Bell did this, albeit with a stolen pseudo-reputation (along the lines of Rockwood or Kenford). Compaq did it. HP seems to be in the process of doing it, and Dell is flirting with it. The Big Three US automakers did it. It's a decades-long, proud tradition of failure.

Re:..and nothing of value was lost...

[99BottlesOfBeerInMyF]

Seriously, Gateway has always made really crappy computers.

I've never purchased a Gateway, but I do follow the trends in reliability, price, performance, and support from major vendors. Objectively, Gateway has not "always" made crappy computers. Instead they followed a common trend in computer manufacturing/sales. Within the first few years they made quality machines and had excellent support, both better than average for the price. Then, when they had a reputation and brand, the company executives cashed it in for quick profit by selling machines made more cheaply and poorly and counting on their reputation to get people to buy. The exact same thing happened with Alienware about a year before Dell bought them.

Sometimes at a later date a company can reverse course to some degree. Dell's laptops, for example, have gained in quality and reliability over the last few years and are no longer the cheapest junk they can assemble using whatever is inexpensive today. Usually, however, with enough customers pissed off and vowing never to buy crap from Brand X again, it makes more sense in business to simply start Brand Y and count on consumers do not do any homework or even look at consumer reports instead of the TV ad where the guy says its a good deal.

Re:Gateway after sales service sucks

[Waffle Iron]

I had one of their Ferrari 3200 laptops

Ah yes, combining the prestige of a Taiwanese electronics OEM with the affordability and reliability of an Italian sports car manufacturer. It's a match made in heaven.