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NBC Universal Drops iTunes

An anonymous reader writes "NBC Universal has cancelled its iTunes contract and will withdraw the television shows it currently offers through the service in December, when the current contract expires. This is a huge blow for the service, as NBC is the controlling interest in Apple customer-friendly intellectual properties like The Office, Battlestar Galactica, My Name is Earl and Heroes. From the article: 'The decision to withdraw the content follows disagreements between the two firms. Apple is thought to have rejected NBC's demands for more restrictive DRM and the introduction of flexible pricing. Apple was informed of NBC Universal's decision late last night. The report states that neither Apple nor NBC Universal would comment on the matter, but said they continue to talk, "free of acrimony".'" Hey NBC: I have chosen not to have cable, but want to pay you for Heroes. Guess what my only alternative will be if you pull it from iTunes?

4 of 691 comments (clear)

  1. alternative? by vena · · Score: 0, Redundant

    Hey NBC: I have chosen not to have cable, but want to pay you for Heroes. Guess what my only alternative will be if you pull it from iTunes?

    well, they do offer it for free on their own site.

    and then there's, you know, the free airwaves.

  2. Hmmm... by cicatrix · · Score: 0, Redundant

    Hey NBC: I have chosen not to have cable, but want to pay you for Heroes. Guess what my only alternative will be if you pull it from iTunes?
    Wait for it to come out on DVD?
  3. Re:The option everyone's forgetting by vought · · Score: 0, Redundant

    First off, other way to get your message across to the people who matter:

    Call Joe Libonati, NBC Universal Television Group Publicity @
    1-818-840-3050
    And Amy Zelvin, NBC Universal Digital Media Communications @
    1-212-664-7436

    Now, let me get this straight:

    I am a mobile professional. I don't watch TV at home, but I enjoy
    staying up-to-date on my favorite shows by using iTunes in
    whatever hotel/airport lounge/etc. I happen to be in between
    flights.

    I watch shows on my iPod when my MacBook Pro isn't
    convenient.

    According to NBC, I'm not the kind of customer they want. Reasonably well
    off, well connected, and quality-minded. They'd prefer for me to
    wait six months and uy a DVD set I'm never home to watch, or
    watch the shows, riddled with ads, for "free" on their web site (I
    guess I'll have to bring a book for those 4-5x monthly
    transcontinental flights, where there is no Internet).

    What morons the executives at NBC must be.

    I cannot and will not use a Microsoft DRM-based solution -
    they've switched strategies several times over the past three
    years, while the first track I ever bought from iTunes still works.

    I won't resort to piracy either, but face it; I have no interest (and
    usually no time) to sit in a hotel room or my house and watch
    programming, nor do I want to mash everything up on my tivo -
    iTunes was a perfect solution - no commercials, easily
    obtainable, watch anytime, anywhere - and NBC just shut it off
    because they're greedy. Forget about the customer...

  4. Re:The option everyone's forgetting by thePowerOfGrayskull · · Score: 0, Redundant

    I bought every season available of Heroes, Battlestar Galactica, The Office, and My Name is Earl on iTunes.

    Well I for one am not a slave to my television. Are you sure about that?