Slashdot Mirror

← Back to Stories (view on slashdot.org)

A Look At Halo 3's $10 Million Ad Campaign

Posted by ryuzaki0 on from the you've-already-seen-it dept.

Via Next Generation, a post on the Brand Week website that goes into some detail on the massive advertising campaign for Halo 3 orchestrated by Microsoft and the McCann-Erickson group. "The goal of the campaign is to bring Halo fans and nonfans up-to-speed as to where we are in Master Chief's epic battle to defeat the evil Covenant. While most major game titles begin their ad campaigns weeks before launch to build buzz, Halo 3 differs greatly. This mass-market push is actually the end of the of Halo 3 campaign. The TV push is the grand finale of a five-pronged attack Microsoft quietly launched last December. The carefully orchestrated onslaught was designed to make casual fans interested and core fans rabid as Microsoft aims to eclipse Halo 2's record-breaking $125 million in sales on day one. To date, Halo 3 is already on the books for one million preorders and counting. "

5 of 62 comments (clear)

  1. Redundant. by Seumas · · Score: 4, Funny

    A $10m ad campaign for Halo 3?

    Isn't that like having a multi-million dollar campaign to let everyone know the sky is blue?

    1. Re:Redundant. by MyLongNickName · · Score: 4, Funny

      What is this 'Halo'?

      --
      See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
  2. Halo 3 by CrazyJim1 · · Score: 3, Funny

    Playing this game will fix dead Xbox 360s.

    --
    God spoke to me.
  3. Re:How much? by Applekid · · Score: 4, Funny

    How much was Bioshock's advertising campaign? Clearly not enough to get a story about how much advertising they spent.
    --
    More Twoson than Cupertino
  4. Concept of 'evil' is alive and well on Slashdot... by mattgreen · · Score: 2, Funny

    Take any technology story and you will see the terms 'evil' and 'good' bandied about as if they had any actual meaning in a discussion of technology.

    So are you saying that Slashdot is inhabited by 5 year-olds now? That seems a bit harsh. Usually it is best to cloak those sorts of remarks in more erudite terms and lace your posts with enough sarcasm such that they get modded funny. :)