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A Look At Halo 3's $10 Million Ad Campaign
Via Next Generation, a post on the Brand Week website that goes into some detail on the massive advertising campaign for Halo 3 orchestrated by Microsoft and the McCann-Erickson group. "The goal of the campaign is to bring Halo fans and nonfans up-to-speed as to where we are in Master Chief's epic battle to defeat the evil Covenant. While most major game titles begin their ad campaigns weeks before launch to build buzz, Halo 3 differs greatly. This mass-market push is actually the end of the of Halo 3 campaign. The TV push is the grand finale of a five-pronged attack Microsoft quietly launched last December. The carefully orchestrated onslaught was designed to make casual fans interested and core fans rabid as Microsoft aims to eclipse Halo 2's record-breaking $125 million in sales on day one. To date, Halo 3 is already on the books for one million preorders and counting. "
How much are you expecting to make back if you spend this much on advertising?
All Halo 3 needed was a trailer every couple of months, a place holder website and to let magazine/online previewers play "demos" of areas every so often and it would still sell as well as it will now. It's like advertising toilet paper when you're the only people on Earth who makes it, why would you spend good money on such stupidity?
I like muppets.
$10 million ad campaign... 1 million preorders... so roughly $10 of your $60 preorder goes to advertise what you're already buying. They should have skipped the advertising and lowered the price.
You know, PC gaming isn't the hallmark of ease and reliability either.
360s have the best games. The best online content. And the worst reliability. It's also the most expensive console (this is an opinion, but I've certainly spent more on my 360 than my PS3 without counting games).
The idea that a buyer of one console is a loser because he values the games over reliability (or he made a mistake in choice) is just ludicrous. Thank God every car is not a Honda Accord. We need variety even at the expense of perfection. Your desire to see one platform destroy the others as evinced by demonizing people who have different preferences is just pathetic.
People who treat other people unfairly, hurt people, who lie, etc... are losers. People who work hard and come home to play a game they personally wanted are what makes the world fun. This weird fanboy fight thing reflects on you, not on the people enjoying their products. But for the 360 the PS3 would be crap and vice versa. But for the PS2, there would be no Wii. But for the N64 the PS1 would not have been so full of variety. You should love the fact that people are buying the 360, even if you play a different platform. Even PCs benefit a hell of a lot from console gaming.
The Nintendo is full of rehashed titles (done very well for the most part), Sony isn't full of rehashed titles but I really wish it were (GT:5 MGS:4 FFXIII will all be the best games on that system).
It's call refinement. You improve as you redo.