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Microsoft Seeks Another OS-Level Adware Patent
theodp writes "Microsoft has just published a patent application for advertising triggered by sequences of user actions, which describes how to interrupt game playing, music listening, and photo viewing with pop-up ads ('the components may be integrated directly into the operating system'). So will this ad technology get a free pass from Windows Defender?"
This image represents a file window (item 700) displaying pictures (item 702) with the ad window (item 704) shown.
That's certainly a possibility. But if you read the patent, it describes a system that tracks user actions using a component with access to "global system state", across all applications, not just Microsoft applications or in the operating system itself. This means that software doesn't have to be modified to be ad aware - any software used on the machine can be tracked and used for this purpose.
This would allow Microsoft to turn Windows into an advertising channel, through which any software or service advertiser could sell ads, based on the kinds of things you do. The user action information could even be more valuable to them than the advertising for market research purposes (it does say that the user action information can be transmitted back to their servers).