Does the UK iPhone Plan Add Up?

An anonymous reader writes "Is it just me or is the UK iPhone deal seriously more expensive than the US deal? If you look at what AT&T offers compared to what O2 offers, you get significantly less for your money in the UK than you do in the States. It's also significantly more expensive than other non-iPhone deals in the UK, which offer similar services. Steve Jobs response to the more expensive UK iPhone is that 'it's more expensive to do business in the UK', but what does that mean? As a UK resident I'm disappointed that we didn't get the same plan as the AT&T plan, particularly the free mobile-to-mobile calls. Is there some element of the UK iPhone service that I'm missing here?"

Comments

Incoming calls are free in the UK

[2nd Post!]

In the US, we pay for incoming calls.

In other words, our minutes are eaten in half if we make as many calls as we receive. That's probably one aspect right there.

Re:Incoming calls are free in the UK

[Andy Dodd]

In general, US and European providers have VERY different pricing structures, and so you will not likely ever see parity in plans available.

Among other things, as I understand it:
European wireless customers never pay for incoming calls. Calls are charged to the caller, whether the caller is a landline or mobile. U.S. wireless customers pay for all incoming and outgoing calls (well, the calls are deducted from their monthly airtime allowance...), subject to exceptions (mobile-to-mobile on the same carrier, off-peak times)
European wireless customers only pay for outgoing SMS, not incoming. U.S. customers pay for both, with the above voice exceptions often applying to SMS.
Few European wireless carriers offer flat-rate data plans, although their pay-per-kilobyte prices are typically far cheaper than U.S. pay-per-KB prices. U.S. carriers offer exorbitant pay-per-KB prices so that anything but a minimal amount of usage proves to be more expensive than the flat-rate monthly plans. This is the big problem with the iPhone in Europe - as a few other articles have indicated, it was basically designed around an unlimited-data plan and in fact AT&T won't sell you the unit unless you get unlimited data service.
In general, Europeans jumped straight from GPRS to UMTS, skipping EDGE deployment. Bad for iPhone, no UMTS capability.

To make a long story short - comparing pricing between a U.S. carrier and a European carrier is like comparing apples to oranges. It's much easier to compare pricing schemes between U.S. carriers, which all operate on similar principles. (One exception - I get the impression European plans are a much closer match to U.S. prepaid/pay-as-you-go plans, except they are far more reasonably priced. U.S. PAYG plans are massive ripoffs.)

The Free WiFi makes the WiFi portion useful

[hattig]

The free WiFi via TheCloud makes the wifi portion of the iPhone actually useful, as there are thousands of TheCloud WiFi networks around the country. I don't think that there is anything similar for the US iPhone.

Also the unlimited data usage is probably underestimated. Sure, they say 1400 pages a day, but how big is a web page these days (excluding Flash)? 100KB? That's 140MB a day, which would cost a tonne over here with many other deals.

The talk and text limits are rather poor of course. I pay £10 a month for 500 minutes and 100 texts with Three, so when £35 only has 200 minutes and 200 texts and no phone subsidy you have to worry.

Re:The Free WiFi makes the WiFi portion useful

[hattig]

Don't forget VAT!

£35 is £29.80 without VAT, or $60 for 200m/200t/wifi, or £23.83 / $48 for the 200m/200t only. Also because you don't lose minutes on incoming calls, that's effectively 400m/400t when comparing to the US if you get as many calls as you make. And the contract is 18 months long instead of 24.

The lifetime cost of the iPhone is £269 + £35*18 = £900. That's $1532 taking off tax and translating into US dollars. That compares reasonably very well with the lifetime cost of the iPhone in the states. And you don't need to buy a new iPod.

Apart from that the situations are so different it is pretty pointless to compare the plans.

You're KIDDING.

[Jethro]

Apple pushing a product that's more expensive than competitors and expecting people to flock over and buy it just because of they style and hype surrounding it? Why that would NEVER work!

Re:You're KIDDING.

[Jethro]

Oh yeah, that's a REAL useful award!

Mod parent up!!!!!

[Anonymous Coward]

I have no idea if the parent is correct or not but I'm British, God damn it, and I demand the right to go red in the face and get outraged about being ripped off.