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Halo 'No Longer Just a Game' For Microsoft
News.com has a piece looking at the way that Halo has transformed from game to franchise for Microsoft and the Xbox. Despite the heavy advertising and branded products that seem to be everywhere in anticipation of next week's launch, the company is still trying to keep the IP as pure as possible. "Microsoft is wary of watering down Halo, meaning it would rather walk away from deals for Master Chief pajamas or Covenant sippy cups. Microsoft had little experience in talking to toymakers and others about how to transfer an onscreen experience to real objects. But such experts exist in the licensing arms of movie studios, so Microsoft partnered with 20th Century Fox to act as the main licensing agent for the Halo brand. Items that did not make the cut were a Halo-themed lottery ticket, lingerie modeled after a female hologram character, and toy guns based on the game's weapons. Instead, fans can expect high-quality action figures from McFarlane Toys, a tabletop game from WizKids, and replica weapons for mature buyers."
WHY the HELL NOT?!?!?!
Just having a character named "Masterchief" always seemed like overkill to me.
Well, it was supposed to be Masterchef , but they couldn't get Steven Seagal to sign on, so they had to change it at the last minute.
The theory of relativity doesn't work right in Arkansas.
I miss my Pac Man sheets. I wonder if anyone sells retro ones in Queen size these days.
Oh, never mind I share that bed with a female. Yes, I'm new here.
I hate Grammar Nazi's
"A little knowledge is a dangerous thing. Drink deeply or not at all."
Licensed bedsheets? The game is rated MA. Nothing says virgin quite like a 21 year old with Cortana plastered across your bed.
Madness?! This is Sparta!