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EU Think Tank Urges Full Windows Unbundling

leffeman writes "An influential Brussels think tank is urging the European Commission to ban the bundling of operating systems with desktop and laptop computers. The Globalisation Institute's submission to the Commission says that bundling 'is not in the public interest' and that the dominance of Windows has 'slowed technical improvements and prevented new alternatives entering from the marketplace.' It says the Microsoft tax is a burden on EU businesses: the price of operating systems would be lower in a competitive market. This is the first time a major free-market think tank has published in favour of taking action against Microsoft's monopoly power."

33 of 712 comments (clear)

  1. Waves of Mass histeria by phantomcircuit · · Score: 5, Funny

    I can see it now... waves of people returning their "broken" computers....

    1. Re:Waves of Mass histeria by thatskinnyguy · · Score: 4, Insightful

      You know, I don't find this post funny as much as I find it insightful. If I had a nickel for every time someone called me about something "catastrophically wrong" with their computer and it turned-out to be something as dumb as an icon missing or something wasn't installed at all, I would have enough nickels to buy slashdot!

      My $0.02 on unbundling Windows is that it would be a bad thing for the reasons the parent specified. The thing about Windows is: it just freakin' works for the non-technically-inclined. Take this bundling away from them and POOF! They're lost.

      --
      The game.
    2. Re:Waves of Mass histeria by ozmanjusri · · Score: 5, Insightful
      I can see it now... waves of people returning their "broken" computers....

      But why?

      Have a look at this laptop from a second-tier computer builder's website. Scroll about a third of the way down the page to the "Operating Systems" checkbox. Note that you can choose between None, Ubuntu, XP, and a collection of Vista versions.

      Imagine a future version of the same field, but with "MacOS XVIII", "Plan 10" "FreeBeOS", "ReactOS Hurd", "AmigaOS Phoenix", etc, etc in the list. Real choice, in other words.

      Now imagine a world where you could click any one of those OS choices and be confident your data would be usable, that you could connect to any network you needed to, that your investment in software would be portable. A world where you could choose your OS based on price, performance and personal taste, not on format lockin and obfuscated communication protocols.

      That's the world Microsoft is fighting against.

      --
      "I've got more toys than Teruhisa Kitahara."
    3. Re:Waves of Mass histeria by hedwards · · Score: 4, Insightful

      I agree, I don't think that this is really the right solution to the problem. The OS makers should just be required not to subsidize computers and to provide a full refund for anybody that doesn't want their software.

      Requiring computers to be sold without an OS is just asking for trouble. Most people out there, even today, and probably worse than in the past, aren't going to want to install one. And that assumes that they even know how. Worse still are the times when the authentication server for Windows is down, and people have to call in.

      If this is put into place, I rather think that MS is going to do better, and that Apple will probably sell more computers, just fewer people will use OSX. I could be wrong, but it seems like this would damage OSX far more than Windows.

      I just don't see how this is ultimately in the best interests of the anybody.

    4. Re:Waves of Mass histeria by LynnwoodRooster · · Score: 4, Insightful
      Now imagine a world where you could click any one of those OS choices and be confident your data would be usable, that you could connect to any network you needed to, that your investment in software would be portable. A world where you could choose your OS based on price, performance and personal taste, not on format lockin and obfuscated communication protocols.

      Great, when you can find me that version of Alibre 3D design software that runs on Windows, Mac, and Ubuntu, let me know... Heck, when you find a common version of a spreadsheet program that runs on those three platforms let me know! I know this is /. and hating MS is de rigeur, but in some cases having a monopoly platform is what enabled the explosion in IT and the penetration of computers into the corporate and home worlds. I remember the way things were back in the late 70s and early 80s. I remember headaches trying to get a Wang document to translate to an Osborne CP/M system. Having a common platform, and for some applications a completely common interface, is really a good thing. Think cars, road dimensions, and gas nozzle sizes. Standardizing is the important thing here - your car can pretty much drive on any road, and stop at any gas station because of these standards. If you want to do the BEST thing for the consumer world, don't push to add lots more choices to the OS platform; that's going to end up with the BlueRay/HD-DVD issue where J6P doesn't know what to buy, so chooses not to participate. Push to get a stable, common API exposed on that platform - whoever supplies it - and go from there. Push to standardize the meanings of common icons - file save/open/new; copy/cut/paste; help/e-mail/launch web; and other common tasks. So that J6P can sit down in front of your application and intuitively know what to do. Otherwise you'll always end up with people sticking with what they know. Because the reality most people simply want to do the task at hand with the least amount of effort - INCLUDING effort to learn a new application interface. If they're familiar with the Excel interface, then getting them to change to something else is near-Herculean. Choice is only useful to those who understand their choices; to the rest, it's needless obfuscation, anxiety, and yet another barrier to entry.

      --
      Browsing at +1 - no ACs, I ignore their posts. So refreshing!
    5. Re:Waves of Mass histeria by ozmanjusri · · Score: 5, Insightful
      The thing about Windows is: it just freakin' works for the non-technically-inclined.

      There was an article in our local paper last week about people throwing away malware infested computers because it cost more to clean them than replace them.

      Does that sound like Windows is "just freakin' working"?

      --
      "I've got more toys than Teruhisa Kitahara."
    6. Re:Waves of Mass histeria by mithras+invictus · · Score: 5, Insightful

      OS installation is pretty straightforward nowadays. If unbundling were to become a reality the procedure would rapidly become even simpler.
      Microsoft having trouble with their authentication servers can't be a reason not to allow fair access to their competitors. They will either get it fixed or lose business.

      There is no reason to make people get their OS elsewhere, just offer a choice of (customized) OS installation CD's to be included at full retail price.

    7. Re:Waves of Mass histeria by HermMunster · · Score: 4, Interesting

      I sell no computer where the consumer has no choice on what is to be installed. If they want linux they get linux. If they want windows they get windows. If they want Vista I advise against it with all my might. They 47 spying programs, the wgn/wga tools, the activation, the lack of privacy, the DRM, and more is enough to get people to wise up to the reality of what a monopoly provides to them, and to the monopoly.

      But I never charge $50 for an install. I do all the drivers, the updates, give them free antivirus/adware protection, free productivity apps, etc. My cost is $85.00. I know others have higher costs and some lower. When you consider it takes at least 2 hours to just do the Microsoft updates/service packs (including the option software) -- after the OS has been installed with drivers -- before protection apps and then beautification you should be able to see why $85.00 is not out of line. It can take 4-8 hours just to complete the install with everything.

      Bundling helps companies such as Dell, Sony, etc. It hurts consumer choice because they don't realize they have a choice of operating systems other than Microsoft. When people find out from me they are happy I told them and amazed they didn't know there were other choices. I've turned a lot of people onto the Macintosh and onto Linux. Almost everyone that comes into my store gets a demo of Linux with Beryl/Compiz.

      Consumers need to know there's a choice!!!

      --
      You can lead a man with reason but you can't make him think.
    8. Re:Waves of Mass histeria by digitrev · · Score: 5, Insightful

      Standardizing is the important thing here.
      Fair enough. But if you're going to standardize, don't let the guy in charge of selling choose the standards. Would you trust Hagen-Das to set the standards for ice-cream? Would you trust the government to set the standards for government transparency? Hell, would you trust the guy in the meat shop down the street to set the standard for meat?

      Of course you wouldn't. Because it's just plain stupid. So why on god's green earth should MS be allowed to create the standard for the computing world? They shouldn't. Someone else (say, ISO, only without the bribery) should be in charge of the standards. And then let people choose on which company best delivers on those standards.

      As for you comment about too many choices, give Joe SixPack default options and recommendations. Or hell, let him go into the store and ask what he should get for his computer. If he's not smart enough to know what his computer should do, then why is he customizing a computer? That's like letting me try and customize a car. I don't know enough about it, and I will either do my research, or ask for the opinion of the salesman. The point is, Joe SixPack should be given the opportunity to pick what he wants, but also offered a default option should he not fully understand his choices. It's like default/advanced install options. The default is good for the average user. For those who know what they're doing, let them screw with the advanced options.

      But hey. That's just me and my two cents.
      --
      Cynical Idealist
    9. Re:Waves of Mass histeria by w000t · · Score: 5, Insightful

      Great, when you can find me that version of Alibre 3D design software that runs on Windows, Mac, and Ubuntu, let me know... Heck, when you find a common version of a spreadsheet program that runs on those three platforms let me know! I know this is /. and hating MS is de rigeur, but in some cases having a monopoly platform is what enabled the explosion in IT and the penetration of computers into the corporate and home worlds. I remember the way things were back in the late 70s and early 80s. I remember headaches trying to get a Wang document to translate to an Osborne CP/M system. you don't need a monopoly to have interoperability, that's what open standards, documented formats and protocols are for (and those works reasonably well, they just are not used enough -specially by some players).

      Having a common platform, and for some applications a completely common interface, is really a good thing. Think cars, road dimensions, and gas nozzle sizes. Standardizing is the important thing here - your car can pretty much drive on any road, and stop at any gas station because of these standards. some of that would be good, but i don't see why a monopoly would help with it. or did we need to have only one company building all the cars and making all the roads to come to the current situation?

      If you want to do the BEST thing for the consumer world, don't push to add lots more choices to the OS platform; that's going to end up with the BlueRay/HD-DVD issue where J6P doesn't know what to buy, so chooses not to participate. that's never going to happen... J6P might be a complete ignorant when it comes to computers but, at the very least, he knows he needs one.

      Push to get a stable, common API exposed on that platform - whoever supplies it - and go from there. Push to standardize the meanings of common icons - file save/open/new; copy/cut/paste; help/e-mail/launch web; and other common tasks. So that J6P can sit down in front of your application and intuitively know what to do. Otherwise you'll always end up with people sticking with what they know. Because the reality most people simply want to do the task at hand with the least amount of effort - INCLUDING effort to learn a new application interface. If they're familiar with the Excel interface, then getting them to change to something else is near-Herculean. Choice is only useful to those who understand their choices; to the rest, it's needless obfuscation, anxiety, and yet another barrier to entry. standards, protocols, frameworks and common sense has already taken care of most of that, but for other things it's never going to happen, which i think it's a good thing ("let's stick with what people already know" should not become the driving force behind any standardization). in any case, a monopoly is no guarantee of what you propose (just look at what microsoft has done with the user interface in the latest office version).
    10. Re:Waves of Mass histeria by Dr.+Donuts · · Score: 4, Insightful

      Funny, every car manufacturer I know has their own "standards". With the exception of the locations of the steering wheel, gas pedal, brake pedal, and the fact that it has four wheels, just about every other thing is different from one vehicle manufacturer to another. Yet, somehow people still manage to choose the vehicle that is best for them.

      Is driving a car intuitive? No, you must first be taught and learn how to do so. After you acquire the basic knowledge, you then have the cognitive tools to be able to adapt.

      Is that to say things have to be needlessly complex? No, but then let the *market* decide that for themselves. It's one thing to give people choice, it's totally another to *remove* choice. And that's what Microsoft has done, using any tactic possible to hinder or outright prevent any choice other than Microsoft.

      Yes, choice is only useful for those who understand. Now ask yourself the question, how useful is understanding when you have no choice?

  2. Bad News For Macs by Anonymous Coward · · Score: 5, Insightful

    Sounds like this would be more of Apple's problem if this actually went through.

    Why should Windows be the only OS singled out to be unbundled? Let's stop these double standards.

    1. Re:Bad News For Macs by Anonymous Coward · · Score: 5, Insightful

      Why should Windows be the only OS singled out to be unbundled? Let's stop these double standards.

      Sigh. How many times must this be pointed out? Apple don't have a monopoly on consumer operating systems. How in hell do you think it makes sense to protect the market from monopoly abuse by placing limits on non-monopolies? There is no double-standard, there is one standard: if monopolies harm the market they have restrictions placed on them.

  3. The way to solve it... by tgatliff · · Score: 5, Interesting

    My Little Opinion??

    To create true competition in this sector, the way to handle it is to allow their base Win32 API's to be implemented or copied... (Meaning, complete legal protection) In short, legalize Wine and similar projects... Plain and simple.. If they were to officially protect the Wine project, and similar API projects, this would allow for huge amounts of investment into this sector. Within two years nearly ever version of linux would be able to run "cleanly" virtually any Win32 application. This would also force M$ to once again compete by trying to get people to buy windows because it is better rather than because they are simply doing it..

  4. The problem with this by smegged · · Score: 4, Interesting

    The real issue with banning the bundling of operating systems is that it will incur extra cost and frustration for non-geeks (i.e. mums and dads everywhere) who don't know how to install an OS. Picture this: a random person decides to buy a computer and take it home. They get home, plug in and boot up. They hit a black screen with or something similar on it. They complain, try to take it back only to find out that they need to spend another $x on labour costs. The consumer is unhappy, the vendor is unhappy because they have an unhappy customer. But at least M$ gets shafted!

    Really, vendors should be forced to ask the consumer which operating system their client wants and give prices for them to their customer for every new PC sale. That would promote fair market better than "banning bundling".

    1. Re:The problem with this by Sir+Homer · · Score: 5, Insightful

      Exactly. The only thing we really need is the ability to easily purchase a computer with no operating system. This doesn't need a law change either, just enforce the Microsoft EULA. If you refuse the contract (EULA) you are entitled to a refund on the software, and the fact that you have to jump through hoops and get denied repeatedly before you get a refund for Windows can be considered illegal.

    2. Re:The problem with this by John+Hasler · · Score: 5, Insightful

      > Really, vendors should be forced to ask the consumer which operating system their client
      > wants and give prices for them to their customer for every new PC sale. That would
      > promote fair market better than "banning bundling".

      That _would_ be unbundling. Bundling is "This computer comes with Microsoft Windows factory installed. It is included in the price".

      --
      Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
    3. Re:The problem with this by ciggieposeur · · Score: 4, Interesting

      Oh please. Turn on computer, it says "insert disc", you insert disc and wait a while.

      I wish the pre-installed Vista "experience" that came with my friend's new HP Pavillion laptop was that simple. Instead, it was:

      1) Boot up. Wait a LONG time to enter name. Wait a VERY LONG time to get to desktop.

      2) Immediately see "Warning! Your computer might be at risk!" popup from taskbar.

      3) Wait for flash video from HP to load long enough to close it.

      4) Select "Register Later" on a *different* HP popup form.

      5) Select "No Thanks" on Norton Internet Security 60-day trial nagware screen.

      6) Select "Get Connected to Internet" on a *third* HP popup dialog.

      7) Connect to wireless.

      8) OMG FOUR programs want to update RIGHT NOW! HP "Computer Care" something or other wants an nVidia update, Windows Update wants updates, Java wants updates, and Norton Internet Security trial version wants updates.

      9) Did I mention that this computer was running slower than a 386/16 MHz running Windows 95? Turns out defrag has been running since the first boot because it is scheduled to run every Wednesday night and it is ridiculously late getting to it.

      10) Cancel Windows updates, allow nVidia update, allow Java update, cancel Norton updates. Reboot.

      11) Uninstall Norton. This takes 20 minutes to complete with nothing else happening. Reboot.

      12) Uninstall Real player. UAC. Reboot.

      13) Uninstall Wild-something-or-other gaming package. UAC. Reboot.

      14) Begin Windows updates. UAC. UAC. UAC. Reboot. UAC. UAC. UAC. Reboot.

      15) Uninstall Office 2007 trial edition nagware. UAC. Reboot.

      16) Uninstall MS Office product agent purchase/activation thing (yes, it is left over after uninstalling MS Office). UAC. Reboot.

      17) Disable "HP Computer Care" from loading at startup. Disable UAC. Disable Windows Defender anti-virus monitoring nagware.

      From a pre-installed Vista to a "clean" desktop (which still has a bunch of crapware trial installers left over in C:\Program Files) takes about 3 hours minimum. If "mums and dads" could bypass all that with a clean installer that lets them NOT choose to install gigs of nagware they would be far better off than what they get now.

  5. What needs to be done by Sir+Homer · · Score: 5, Insightful

    All that needs to be done is to allow any customer to refuse the bundling of Windows with a computer and be able to get a refund. It should be the purchaser's choice if he wishes to purchase Windows. I am sick of literally no OEM offering a No Operating System option, when it is so easy to purchase a company with an AMD processor or a Nvidia video card. And since the software itself is protected by an EULA which (as a contract) can be refused, this doesn't really need to be a law change. The customer should not have to jump through hoops to get a Windows refund or a no-OS option.

    1. Re:What needs to be done by markdavis · · Score: 4, Interesting

      All that needs to be done is to allow any customer to refuse the bundling of Windows with a computer and be able to get a refund.
      Personally, I think the consumer SHOULD SEE the MS-Windows cost in the sale, as a separate line-item. And they shouldn't have to pay for it if they don't want to, and hope for a refund of some unknown amount. Although I so agree that what you propose is better than nothing.

      I wouldn't even mind MS-Windows pre-loaded but unusuable and unlicensed without a "key" that is purchased separately (or at the same time, optionally, with a line-item charge clearly visible).

  6. IBM by WindBourne · · Score: 5, Insightful

    Back in the 70's, 80's when I was getting into coding (not really; hated it at that time), IBM was THE player. But they were holding back innovation. I became part of the group who was very anti-IBM and pushed both Unix and DOS (later windows). It was then that innovation really came about. MS is in the same boat now. They kill as much innovation as is needed to remain dominant. The best thing that can happen is for Windows to lose their dominance or at the very least, not be able to dictate to the market what will happen.

    --
    I prefer the "u" in honour as it seems to be missing these days.
  7. Re:Interesting... by ozmanjusri · · Score: 5, Insightful
    Am I right?

    No, you're wrong.

    Microsoft's monopoly depends on a legally protected special privilege, which is already anti free-market. Removing the privilege would be a difficult option, so attacking one of the symptoms (bundling is also a consequence of monopoly, not just a cause) is being recommended instead.

    --
    "I've got more toys than Teruhisa Kitahara."
  8. Re:Interesting... by Brian+Gordon · · Score: 4, Insightful

    No, you can have a monopoly unless the government interferes. How would you say microsoft assists microsoft? .. other than buying their products I guess

  9. I recommend MS can sell Vista only ( no more xp) by Bill,+Shooter+of+Bul · · Score: 4, Funny

    That alone should remove their monopoly.

    --
    Well.. maybe. Or Maybe not. But Definitely not sort of.
  10. Re:Interesting... by markdavis · · Score: 5, Insightful

    If anything, government is what makes a monopoly like Microsoft possible.

    Aside from that, in all modern "free markets", abuse of monopolistic power (as MS has done countless times) is *illegal* and subject to regulation. Or do you think it would be OK if you had to pay $2,000 a month to the monopoly power company for a 1,500ft^2 home?

    Monopolies are bad for business, bad for innovation, bad for consumers. Some are unavoidable... but if you can stop a monopoly from ruining consumer choice simply by stating it isn't allowed to "bundle" under other products, then why the hell not?

    What would you think if just about every retail TV sold had a Kodak DVD player bundled with it? What if you didn't WANT a Kodak DVD player? What if you wanted a blueray player, or a different brand, or already owned a DVD player and didn't want to pay for one yet again? What if you found out the only way you could avoid that bundle was to buy a few obscure TV models, on-line, but they cost almost the same anyway, since they are obscure? This is the type of market abuse that MS has enjoyed for waaaay too long.

  11. Re:Interesting... by ceoyoyo · · Score: 4, Interesting

    A market dominated by a single entity, whether it's the government or a corporation, is not a free market.

  12. Re:Interesting... by iminplaya · · Score: 4, Funny

    Monopolies are bad for business, bad for innovation, bad for consumers.

    Well, they're good for somebody. Otherwise there wouldn't be so many of them.

    --
    What?
  13. Finally by HermMunster · · Score: 4, Insightful

    Finally some intelligent opinions in favor of the obvious. The key is that we have stifled innovation due to no competition. Force the unbundling and we'll all have a choice because we can show that other OSes are there and capable of doing what 90% of the people want. With bundling we don't have that at all as most that get a computer with a bundled OS have no idea that they have a choice. This is a FACT, and you can't deny it.

    --
    You can lead a man with reason but you can't make him think.
  14. Uh, no. by russellh · · Score: 5, Informative
    You must not have read the report. They say:

    To be clear, this paper deliberately concerns itself with the commodity computer market, where products are aimed at the mass market. We consider the Mac to be a premium, niche product, like a Bang and Olufsen television, which is difficult to justify in the business world outside of the publishing sector. We therefore do not think that the Mac, despite claims of its superiority, provides a meaningful competitive threat to Microsoft.
    Note that word "commodity", confusing geeks world wide. It means distinguished only by price.
    --
    must... stay... awake...
  15. Re:Interesting... by Omnifarious · · Score: 4, Insightful

    They assist primarily with copyright law, but also with trademark law and trade secret law. They also assist with the laws that define corporations and give them rights as if they were people. There is a whole host of ways in which government assists just about any corporation. IMHO, a corporation can not be thought of separate from the government and laws that allow it to exist as a legal entity.

  16. The problem is this: I DONT WANT WINDOWS... by Joce640k · · Score: 5, Insightful

    I want a computer without Windows!! Where can I buy one...?

    Answer: I can't.

    Yes, there's some places to get one but they cost the same, or more, as a computer with Windows.

    How can this be when a retail copy of Windows costs {$hundreds}?

    "Unbundling" doesn't mean you won't be able to buy computers with Windows preinstalled, it removes the "bundle" aspect of the deal. Windows should be an extra and it should cost more than the basic model.

    the "non-bundle" PC could even be the exact same machine but missing the plastic card with the license key printed on it. When you switch it on it says "(a) Enter Windows license key", "(b) Format disk".

    It doesn't need to inconvenience anybody. It just needs to remove Microsoft's automatic inclusion in the sales loop.

    --
    No sig today...
    1. Re:The problem is this: I DONT WANT WINDOWS... by Eloquence · · Score: 4, Informative
      Yes, there's some places to get one but they cost the same, or more, as a computer with Windows.

      Not true. I did a price comparison today of Dell's German Ubuntu laptop offer and it was about 40 EUR cheaper without Windows than an equivalent Windows configuration. My brother operates an Ubuntu PC online shop, and he also sells for the same or less than Windows configurations (including a 600 page Ubuntu handbook). Note that this only sells to Germany for now, though he is looking for franchising partners in other EU countries (hence the EU domain name). I like the way he works; he only sells systems he personally would buy, and only if they work really well under Ubuntu.

      It's time to stop whining; many choices are out there now. In my opinion, the focus should now be on pressuring hardware manufacturers to better support Linux, and to clearly identify hardware which works under recent Linux versions out of the box. (I've recently seen peripherals sold with penguin logos, so we're getting there.) Ubuntu itself also still has some way to go to become a true consumer product; for example, recent versions have seen regressions on things like scanner and sound support.

      Another issue is the handling of proprietary software and codecs. In my view, Ubuntu should do three things:

      • Bundle or make it super-easy to obtain proprietary software which many people depend on (Skype, Flash, etc.). If the makers do not give permission to do so, say so clearly to the community. For each proprietary tool you include, create an open fundraising site to build a viable open source alternative. (And yes, that includes VoIP - I still haven't found anything open source that's nearly as powerful as Skype, esp. the Windows version; the Linux one is poorly maintained.) And before you start going on about the GPL, there is no GPL issue with including proprietary software in a Linux distribution. This falls under "aggregation" in section 5.
      • At the very least, try to obtain permission to include proprietary codecs like MP3 from the patent-holders. If they refuse to grant it freely, say so clearly. I've seen lots of worries that someone might get sued, or that someone might have to pay, but no clear and unambiguous distinction between "X has asked us to pay fee $Y per user for this" and "We're not including this for ideological reasons, and because we might get sued." Of course you would promote Theora, Vorbis and other free codecs in the relevant tools.
      • Openly violate the DMCA until there is a high court ruling that clearly shows that making DVDs freely playable under Linux is illegal. Make this a cyberrights issue. If you don't do so, this issue will never get the visibility it needs.
      Divorce dogmatic ideology from free culture pragmatism. We all know that we want a system that's as free as possible, but to get there, we'll have to deal with the reality as it is today. Having a system that is entirely and perpetually "free as in beer" is a great first step before we can have one that's entirely "free as in speech".
  17. Re:Interesting... by markdavis · · Score: 4, Insightful

    If it took 1-2 hours to plug in and configure a DVD player, and the TV couldn't work without one, I'd expect the TV to be bundled with one.
    Um, let's see. Pop in a live CD or plug in a live USB key and the computer is instantly usable. So "install time" is not necessarily a great example. A car has to run on gas, but that doesn't mean that almost every car should come with a forced purchase (bundle) of 1,500 gallons of Amaco gas (perhaps because they are the most popular).

    Is it unreasonable for a computer to be bundled with an OS?
    Not necessarily. For example, I would accept if MS-Windows were preloaded but not usable until the consumer purchased a separate license for it, at a separate, visible, line-item cost, even if purchased at the same time.

    Windows is, by far, the most popular OS out there, it should come with that.

    That is a bit sweeping. And that is what helped make MS-Windows the most used (not most "popular") OS out there.