Intel To Rebrand Processors In 2008

DJ notes that TechARP has up a look at Intel's plans to rebrand their processors, including what must be a leaked internal chart of the old and new landscape of product names. This story doesn't seem to have been picked up anywhere else yet. Quoting: "We just heard from an anonymous source that Intel will be rebranding their processors in 2008... These new brand names will come into effect on the first day of 2008. Intel hopes that these new brands will not only leverage the strong Core 2 brand but also make it less confusing for the consumer. At the moment, the Intel Centrino mobile platform has five different logos with brands like Centrino, Centrino Duo and Centrino Pro. Starting from January 1, 2008, Intel will consolidate the Centrino Duo and Centrino brands under the Intel Centrino brand, and rename the Centrino Pro as Intel Centrino with vPro Technology."

Comments

from a trusted source

[Speare]

I just heard that the new names range from Confusium to Confusium Core 2 Gold Pro Deluxe 1800 Gamma.

Seriously, though, when has Intel ever simplified the brands to make things easier?

Still the same old ugly sticker

[nathan.fulton]

TFA: "In the server and workstation segment, Intel will continue to retain the Xeon and Itanium brand names, but with new logos. The Itanium 2 logo, in particular, will only say Itanium Inside. The desktop Core 2 brands and logos will see no changes in 2008."

So yes, you still get the same old ugly sticker on new desktops.

Huh?

[Gorimek]

So they're renaming Centrino to Centrino? That's awesome!

I'm getting Smurf flashbacks.

Oh to have simple names

[haaz]

I can never remember if my MacBook has a dual core Core Duo 2 or if it's a duo core Core 2 Dou Dual II or a Coral Dualo Duex 2. :-\

Re:Oh to have simple names

[forkazoo]

I can never remember if my MacBook has a dual core Core Duo 2 or if it's a duo core Core 2 Dou Dual II or a Coral Dualo Duex 2. :-\

Bah, why remember. Whenever you want to check, just pull it out and have a look. That way you can be sure what you have: A Duo Ex Machina.

Catchy

[clarkkent09]

rename the Centrino Pro as Intel Centrino with vPro Technology

Much better....

Worst adverts ever!

[smallfries]

For the love of god slashdot, for once be brave and do NOT under any circumstances RTFA. It never stops loading! There are cycling video ads in strips own the side and it uses that horrific ad-word shit. It was like a view into hell itself...

Re-rebranding?

[Wowsers]

Core re-branding such as "Hard-core" (for gamers), "Soft-core" (web browsing) and "Core-blimey" (for every other application)?

Apple's Core

[iknownuttin]

Didn't Intel just rebrand dropping "Pentium" and going with "Core"?

I think that they're having legal problems with Apple on that one. Apple wants to trademark "Apple Core" for their OS kernel and since they do business with Intel now, they're in some negotiations.

That was pretty good! I pulled a business and legal argument out of my ass that sounds plausible! Get it - "Apple Core"! Funk in A, I need to market myself for some of those seven figure Fortune 500 consulting jobs! The above is the kind of horseshit that gets you in the door!

Re:Re-rebranding?

[ehrichweiss]

You missed "Core Dump".

Re:Re-rebranding?

[Mister Kay]

What's in a name? Would an Intel by any other name be cheaper than an AMD?

Re:AMD, don't follow suit!

[Anonymous Coward]

"Not even died in the wool techies have any idea what all the ViiV and vPro crap is." Yes we do. They're both terms for marketing bullcrap.

Re:Re-rebranding?

[gEvil (beta)]

You missed "Core Dump".

That's the one for watching German porn, right?