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EBay Admits To Bad Call On Skype

MaineCoasts writes "The Times online reports that two years after buying Skype for 2.6 billion, Ebay yesterday warned shareholders that they may have made a mistake. In essence, they vastly overpaid for the company. ZDNet offers analysis of the announcement: 'Clearly, the current business model is not enough to satisfy eBay in light of how much the company spent on Skype. And the reason is simple. Even though Skype has done a very good job of getting users to download its software client, most people who use the service do so to make free Skype-to-Skype phone calls. The only way that Skype makes money from its subscribers is when people use its Skype-In or Skype-Out services. Skype-In allows users to pay to rent a phone number, which people on regular phones can call. Skype-Out allows users to call traditional phones or cell phones for a fee.'"

30 of 297 comments (clear)

  1. Bubble by Artimaeis · · Score: 4, Insightful

    Hmmm... smells like the bubble could be collapsing.

    1. Re:Bubble by MightyMartian · · Score: 2, Insightful

      Should have put in an advertising model.

      "Hi, my name is Shelia, and while you wait for your call to 283-582-2482 to go through, I'd just like to tell you I'm *really* hot for you. You make me moist. Why don't we fool around. It's just $2.99 a minute, and 283-582-2482 can wait."

      --
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    2. Re:Bubble by Lord+Ender · · Score: 4, Insightful

      Hmmm... smells like the bubble could be collapsing.
      When one company (and, of course, its shareholders) buys in to a risky, unprofitable business, you call it a bad investment.

      A bubble is when EVERYONE buys unprofitable assets. That's a pretty important distinction you are overlooking.
      --
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    3. Re:Bubble by mgabrys_sf · · Score: 1, Insightful

      Only two things wrong with your list.

      1. Google

      2. Google

      Doesn't charge, still is the prime mover for "search". You're as astute as a rock.

      You're now free to spin your argument like a waffling racist Bill O'Reily.

    4. Re:Bubble by BewireNomali · · Score: 2, Insightful

      google does charge. they charge advertisers. they offer a litany of free services to the end user in order to charge advertisers. it's the same model that supported free OTA television. SOMEONE is paying.

      I was never sure who was paying in Skype. VOIP is not a strongly positioned standalone app (unless they were doing skype to all phones for free and using the app as a advertising platform), so they had no real positioning marketwise other than a bit of first mover branding.

      there is, of course, irony in your statement. or perhaps it's something else. in any case it's funny.

      --
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  2. You're Going to See a Lot of Criticism by eldavojohn · · Score: 5, Insightful
    You're going to see a whole slough of articles on this because it's now very easy for everyone to criticize after the facts are in. But, I caught this in The New York Times Blogs yesterday and I found these lessons learned to be quite accurate:
    1. Just because a company has a huge and growing audience doesn't mean it can find a huge revenue source. Skype's appeal is that it offers services free or very cheap. That limits its ability to raise prices. And it turns out that there are limited opportunities for advertising or add-on services.
    2. It's almost impossible to pay for a deal through "synergies." EBay executives talked about how Skype would be useful to connect buyers and sellers in its marketplace. This always seemed to be hooey. The eBay market is already full of chatter, mainly by e-mail, and sometimes by phone. Sure, some of that might well be handled by Internet phone, but how much and what value was created by eBay owning its own voice chat system? Not much, it turns out.
    I think the second point is the most important. This deal was easy to criticize because they didn't know what the hell they were going to do with it. They had no forward plan. Where were they taking Skype? What were they going to do with it? How was it going to make money? Nobody knew. And, most importantly, eBay didn't either.

    So why did they make the deal? Maybe they felt pressure. Maybe it looked like easy cash. One thing is for sure, it never came to fruition whatever they saw in the company. I personally liked the tool but once you start asking for cash, you can expect to see your user base taper off. You're competing with something that is already incredibly cheap in the states. If it ain't free, you're going to have problems operating in the black. If it is free, you better have some mad advertising revenue or market data stuff to sell ... I don't know but that's why they over paid for it.

    Google knew where they were going with the YouTube purchase. It's now pretty clear eBay didn't know exactly what they were going to do. But, hey, they could treat it like Microsoft's original Xbox venture, "We lost a lot of money but fsck it, we've got a ton to lose and I'm bored with being the top dog in a single market!"
    --
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    1. Re:You're Going to See a Lot of Criticism by kebes · · Score: 5, Insightful
      Excellent post.

      Skype's appeal is that it offers services free or very cheap. ... once you start asking for cash, you can expect to see your user base taper off.
      I think it's further worth noting that Skype has had some unfortunate technical issues. The business model behind Skype is something along the lines of "get people interested in the product by offering free Skype-to-Skype calls, but charge for calls to/from conventional phones." I think many users, including businesses, seriously considered using Skype for their international calling needs. It seemed like a good fit.

      However Skype has certain stability problems. In my own usage, I've noticed that it can sometimes be a bit flaky. Moreover, the entire Skype network went offline for many days. As a result, businesses stopped thinking of Skype as a serious, reliable option.

      My point is that things could have turned out differently if the Skype technology had become mature and stable enough to be a viable option for reliable international calling. They could certainly have gathered a large, paying customer base if the system was bullet-proof. But, as is, many people are (rightly) dubious of the reliability. I think Skype's business model has merit, and the program is very useful. But, eBay certainly overpaid in as much as they paid as if they were buying a mature technology/solution, when in reality there are still many growing pains left in that technology sector.
    2. Re:You're Going to See a Lot of Criticism by kebes · · Score: 4, Insightful

      I see the same issue coming around the corner for Google/YouTube. ... Provided videos.google is still around, I personally feel Google mad err there
      The Google acquisition of YouTube makes much more sense than eBay/Skype. Google has a solid business model based on advertising, and YouTube fits with that. YouTube has a huge userbase, so the ads that are now running (selectively) on YouTube are undoubtedly generating income. Of course I don't know if the income is enough to offset the bandwidth (and legal!) costs, but I suspect Google is still confident that they can turn it into a profit center, since they are continually de-emphasizing Google Video in favor of YouTube (e.g. nowadays most of the "related" links in Google Video point to YouTube).
    3. Re:You're Going to See a Lot of Criticism by frodo527 · · Score: 1, Insightful

      We call this the theory of, "Duh!"

      --
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  3. Who would have thought? by smooth+wombat · · Score: 2, Insightful
    most people who use the service do so to make free Skype-to-Skype phone calls.


    Imagine that. You offer a free service to people and they use it. Seems a bit odd to now say you're not making money because people aren't willing to pay for one of your other services.

    To top it off, a technology company now claims they paid too much for you.

    Those who cannot remember the past and all that comes to mind.

    --
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  4. Shades of 2000 by Valdrax · · Score: 3, Insightful

    Honestly, this was another classic case of someone with money looking at a wildly successful and completely unprofitable business and snapping it up without some serious thought to how to make it profitable or more importantly if it was possible to make it profitable.

    None of these businesses that provided expensive service for free and whose selling point was that it was free have ever managed to become profitable. eBay should've known better when buying a business in 2005.

    --
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  5. the problem, as i see it by erlehmann · · Score: 2, Insightful

    is that however ridiculous ebay's "future bizness model" will be, it will be forced down the throat of skype users due to closed source and the proprietary protocol.

    1. Re:the problem, as i see it by Goffee71 · · Score: 2, Insightful

      Guessing here but 90% of Windows users don't know what closed source is, so they don't care and will go on something called 'quality of service'. If that's no good then Skype really is screwed and with all the bad press, that's all the typical user needs to hear to steer clear.

      --
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  6. And thus the second dotcom bubble bursts by Fross · · Score: 4, Insightful

    In exactly the same way as the first. "Old money" companies (as 1st generation dotcom companies like eBay are now, in comparison) paying way too much money in speculation, for a piece of the "next big thing". Next Big Thing fails to materialise as a sustainable business enterprise, money is wasted.

    3 years ago, it seemed like everyone and their mom was getting into VoIP. I remember asking someone writing one, how are they going to make any money? He answered, get bought out by a big corporation.

    Well, it worked for Skype, I guess.

  7. Re:Pretty obvious, wasn't it? by apdyck · · Score: 4, Insightful

    I personally use the Skype Out service. I have one contact in Skype that is a Skype user, and he uses it for work (that'd be my father). I paid $17.50 CAD for a year of unlimited long distance, and I tell everyone what a great deal it is and how they should sign up for the service. As of yet, not a single person I've told about Skype has even downloaded it, let alone used the service. Perhaps people are just afraid to try something new?

    That said, there is one thing I have noticed. I get great call quality with Skype when I call my parents in Ottawa, or my friends nearby, but when I call my in-laws (up in the Northwest Territories), I have anywhere from 3-10 seconds lag, and the quality of service is poor. It would seem that the quality of service is limited by the available bandwidth - they just got 768K 'high speed' Internet there a few months ago! After all that, I plan to continue to use Skype Out, and when they finally start offering more Canadian phone numbers, I may even consider using Skype In.

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    .sig
  8. Don't be short-sighted by GreyPoopon · · Score: 5, Insightful

    Clearly, the current business model is not enough to satisfy eBay in light of how much the company spent on Skype. And the reason is simple. Even though Skype has done a very good job of getting users to download its software client, most people who use the service do so to make free Skype-to-Skype phone calls.

    Don't be too hasty. There are two avenues that open up huge potential for revenue:
    1. Corporate presence. I know several large companies that informally use Skype. For security purposes, they would probably be willing to pay for internally operated Skype networks and collaboration software add-ons. There's a huge potential there. The large company that I work for has black-listed Skype from our computers because Skype is very tight-lipped on the protocols and "phone home" cases that are used by the application. Opening up some of the "secrets" to potential customers and supporting intranet-only implementations of the software open up a revenue stream.
    2. Vonage replacement. With yet another loss in patent lawsuits for Vonage, the future is looking bleak for them. My cable company keeps sending me offers for VoIP, but frankly the thing that has kept me from switching is the much higher rate schedule for international calls. I need 5 cents per minute or less to Europe. Skype could either provide a hardware-based client to replace Vonage installations, or partner with cable companies to provide reasonable rates for long distance. Furthermore, they could start providing video conferencing capabilities.

    In short, there is a HUGE untapped market out there. If EBay would stop trying to milk their investment and would start investing more into it, they could really get some substantial returns.
    --

    GreyPoopon
    --
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    1. Re:Don't be short-sighted by psydeshow · · Score: 2, Insightful

      Opening up some of the "secrets" to potential customers and supporting intranet-only implementations of the software open up a revenue stream. Bingo. As long as Skype remains closed, only eBay gets to play "for real".

      Somewhere between the lazy super-geeky hardware marketing done by Asterisk, and the ultra-mainstream consumerist approach taken by Skype, lies the whole freekin' revolution in voice communications that we've been waiting for since the late 90s.

      How much does an enterprise pay for a new phone system? What if the front-end to that phone system was Skype and backend was Asterisk? I'm not an operator, but I suspect that IT managers could double their salaries, and both eBay and Digium would see big cash coming in the door.

    2. Re:Don't be short-sighted by MobyDisk · · Score: 2, Insightful

      SIP is not a videoconferencing/white board/instant messaging protocol. It's a glorified internet doorbell. Now Jingle is something I've never heard of... researching... thank you!

  9. Pipes are a commodity (and a miserable business) by G4from128k · · Score: 2, Insightful

    This just demonstrates that owning a connection or bit of network infrastructure isn't worth much because it's too easy to find an alternative connection. The same "route around damage" ethos of the internet makes it a "route around cost" mechanism too. Skype users, like all good internet routers, only pick the Skype connection when it's free. This is why we see such battles with the telcos trying to change the playing field (e.g., lobbying hard to prevent net neutrality and open access regs) so that they can charge more than the marginal price (which is near zero per added user) for use of their infrastructure (which costs millions or billions to build).

    --
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  10. bubbles and such by phantomfive · · Score: 5, Insightful

    And I'll tell you another company that is waaay overvalued.....facebook. $10 billion? Even $1 billion is too much. There will always be hype and over priced companies in the technology industry......mainly because every once in a while a technology comes along that really is worth it. The question is how do you know?

    Business people have trouble with this kind of thing because they don't understand the technology. As in this case, they thought 'skype will be super-popular' which may be true, but they didn't see that once everyone has Skype no one will need Skype out.

    Tech people and engineers tend to have trouble with it because they tend not to understand marketing, business prospects, or what people want. They say things like, "Less space than a nomad, no wifi. Lame" or "This is the year of linux on the desktop" and don't understand why most people aren't interested in open-moko or the gimp.

    If you DO happen to understand both of them, it will be a competitive advantage that can make you a killing in the stock market. As anyone who invested in nintendo a year ago knows.

    --
    Qxe4
  11. Re:Pretty obvious, wasn't it? by Fizzl · · Score: 4, Insightful

    When I was working in sweden for couple of months, I actually used both skyp-out and skype-in to call my relatives. The international call prices are ridiculous between Finland and Sweden, even when me and the other end are on the same companys network! (TeliaSonera)

  12. Ah but you wouldn't. by Fross · · Score: 2, Insightful

    Because if Skype started offering what you would consider a decent solution (open protocols, interoperability), then suddenly all other clients could/would support Skype, and nobody would use their client. This is the only piece they would control, and with fewer people using it means less control and less revenue.

    Skype doesn't open everything up because they have MUCH more to lose than to gain. They have the userbase, and they have the lock-in, all they have to work out is how to "monetize" that (ugh, hate that word)

  13. Shades? by Chineseyes · · Score: 4, Insightful

    This IS 2000 all over again. Wait until the social networking sites that are being valued in the 2-10 billion dollar range yet only bring in a couple of mill a year in revenue start collapsing then it will really get ugly.

    --
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  14. Zennstrom announced revenue projections at VoN... by Anonymous Coward · · Score: 1, Insightful

    So why is eBay surprised?

    I was at the talk he gave at VoN in Toronto... if I remember correctly, he said it would be about $10million/mo, which looks fairly accurate. His entire talk was a rant about people being ripped off by traditional Telcos. He announced he would take the $Billions made in Telecom, squeeze it down and turn it into just $Millions and then take it all for Skype.

    He said that there was just no way to make huge profits off of Voice with a ubiquitous internet. It's in the VoN presentation he gave, I assume one can find the proceedings somewhere...

    Now fast forward about a year... I was talking to VCs about my company. Some had invested in Skype, and now the story was different. Someone would want to leverage Skype's huge base of customers, making Skype worth $Billions. Leverage for what, they were sure someone would figure out (advertising maybe).

    So. Now the question is did Zennstrom and Co. tell eBay these things. That is, "we don't know how to make a business model out of this that's worth $Billions, just $Millions" or did they lie? If he didn't tell them this, eBay didn't do their diligence given that both pieces of information were readily available from Zennstrom's and his VCs previous statements.

  15. Not a bad call, just not leveraged by Trigun · · Score: 1, Insightful

    Google didn't make a mistake buying skype, it made a mistake in not using it. Google wields amazing power, and, properly leveraged, could create a huge and dominant market force.

    So far, Google has:

    Dark Fiber
    G-pay
    G-mail
    G-talk
    Skype
    Google
    Blogger
    YouTube
    Metric assloads of cash

    What Google needs
    A TLD.
    Wireless everywhere.

    Here comes the evil...

    Google champions the .web TLD. Everyone who signs up gets their own gmail account, blog, skype account, gpay account, etc. all tied to their accountname.tld. Blogger becomes the hub for your digital presence, holding your contacts, meetings, calendar, digital storage, and well, everything else. Anywhere you go in the world, your new google-pda, which is an iPhone on crack, synchronizes your life. Need to make a phone call? Skype handles it. Even mobile to mobile, free, over the wifi infrastructure. Need to access spreadsheets, documents, important business functions? Google has you covered. Need to make a skypeout phone call? It comes straight from your gpay account. Need to buy something at the local store? You can g-pay right there, using your phone.

    Google licenses the skype protocol to Cisco, etc, so that businesses can buy a Skype PBX. Google markets their 'Google Business Application Server', which will synchronize spreadsheets, documents, mail, and pretty much everything else, including your digital life. Number portability is built right in. Authentication is built in. Using the google phone, you can even pop up the user on google maps, send directions, etc. Promotional videos, training videos, whatever, are all served up on YouTube, with the rights management tied into the 'Google Business Application Server'. Salespeople will love it, management will love it, and most of all investors will love it. The only ones who won't love it, are the telcos, and the companies that serve up office software and e-mail servers.

    Those companies start bitching about Google becoming the next Microsoft. The big Telcos fight back, and start their tiered internet, limiting bandwidth to Google. Google lights up their own fiber like the fourth of July, and cuts the big Telcos out. They had their chance to play nice, and they didn't. Now it's hardball time. Google, in trying to provide everything to everyone at as small of a cost as possible, essentially usurped Microsoft, penis-whacked AT&T, and pwn3d the entire Internet, all in one brilliant strategy. With everyone having a G-pay account now, the banks either bend to Google's will, or get cut out like the telcos.

    At least, that's what I'd do, and that's probably why they were so interested in the 700mHz spectrum.

    (Sorry about the incoherent rambling, I'll take my pills now)

    1. Re:Not a bad call, just not leveraged by Marty_Krapturd · · Score: 2, Insightful

      Google didn't make a mistake buying skype

      Though you made a huge mistake and ran with it. Google didn't buy skype, eBay bought skype.

      And there is a reason that skype client advertises PayPal now. eBay owns PayPal as well.

  16. Re:SIP VoIP vs Skype by amorsen · · Score: 2, Insightful

    I was wondering if you had any advice towards getting a decent wireless SIP phone

    Wait a year. Or go with whatever the US equivalent of a DECT base with SIP is, like the Siemens Gigaset 450. Don't be fooled into getting a WiFi phone -- the hardware is crap in most cases, and in the rest of the cases the software is crap.

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  17. Re:I've been a skype in/out user for a while by stg · · Score: 2, Insightful

    Something similar happened to me, last year. A little after they made local SkypeIn phones available in Brazil, I got one. At first, it was great - quality was pretty close to a regular call, and sometimes better.

    After a couple of months, the quality of the calls was awful, calls kept dropping or not connecting. So when it was time to renew, I didn't even consider it.

    Now I just use SkypeOut occasionally and mostly Skype-to-Skype.

  18. Skype blew quite a few opportunities by poliopteragriseoapte · · Score: 2, Insightful

    Skype blew quite a few opportunities.

    Due to technical glitches (contact list lost, etc), it did not build customer confidence nearly as well as it could have. I am on my second Skype ID (the first one had its contact list erased twice), and as such, not willing to put up money up front on skype in/out.

    Also, they did not go at all after corporate customers. I'd love my university to have Skype officialy, and just be able to type the name of the person I want and boom, I talk to them. But no, there has been NO marketing of this that I have been aware of. So in the end I can talk only to my friends, because no staff/etc has Skype IDs.

    Basically, I think Skype had great potential, but I think that that potential has been in great part wasted by a lack of marketing push, lack of innovation, and lack of stability.

  19. Re:SIP VoIP vs Skype by a.ameri · · Score: 2, Insightful

    How can SIP have a lower call quality than Skype when SIP is only a signalling protocol and doesn't even carry the data streams? (RTP does). Seriously, your sound quality depends on many factors (cheap Grandstream handsets/headsets or ATAs using ultra compressed G.729a codec running on a cheap ADSL connection with high contention ratio and no QoS don't help, you know) but SIP itself, the signalling protocol, isn't one of them.

    Any decent VoIP provider will offer you a quality which can never be matched by PSTN, and can only be rivalled by node-to-node ISDN/PRI. If your experience with VoIP has been so bad that you consider Skype to be high quality (and I do use Skype myself daily) then I strongly suggest you consider changing your provider.

    It's sad to see that all these MCSA and CCNA people who have no telco background and don't know shit about the fundamentals of networking are installing Asterisk without understanding what they are doing, and are hence ruining the reputation of a fine, neat, simple, clean IETF standard called Session Initiation Protocol.

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