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Google To Monetize Content From Consenting YouTubers
sufijazz writes "Google has announced its intention to allow advertisers to monetize the contents of YouTube videos. 'The ads accompanying the outbound YouTube clips won't be in a video format. Instead, they will appear as a graphic straddling the video or as a link along the bottom. Google won't be pulling clips from YouTube's entire library ... The material sent to other Web sites will be confined to video from providers who sign consent forms. With the new twist, Web sites participating in AdSense now can sign up to specify the kinds of YouTube videos they want shown on their pages.' Everyone sees a cut in this plan, evidently. Both the creator of the video as well as anyone that embeds it on their website will receive a share of the profits. The company has yet to specify the percent each party gets."
Interesting that the AdSense medium (along with its counterpart, AdWords) now supports diverse charging models CPM/CPC/CPA as well as all these different media. I'm a bit of a YouTube skeptic, but maybe G will make it a little more grown-up and useful with things like this!
Glossary: http://www.publisher-world.com/read.php?12,10879,10879#msg-10879
Rgds
Damon
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Submitter using his thesaurus without really understanding the word? 'Commercialize' perhaps, but not 'monetize'
See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
Emebedded videos from YouTube will now be accompanied by ads, as long as the original video creator/poster agrees to having said ads? The summary sounds like it was written by Mike Tyson.
I wrote about this a year ago in terms of YouTube being a great monetizing (that's AdSense-speak) product for all involved: Google, the publisher (website), and the advertiser. Flash-based videos are hard to "ad-block" plus people are more likely to actually notice an ad if it is discretely placed and doesn't interfere with the video. I think this is a great idea.
I like AdSense, it provides a reasonable enough income (although nowhere near 30%) for the sites I edit and host, but I think it is time that Google moves into a more targeted direction.
The amount of information that AdSense ads sends to Google is astonishing -- which is one reason most geeks probably block ads. I'm a fan of blocking ads if you don't have any desire in the advertisers, and I openly support it on my sites (some of them even provide a link to ad-blocking software). For me, interested parties who click ads make me more money than uninterested parties that accidentally click ads. Win, win, win.
Yet since Google has such a vast supply of information on people who don't MIND ads, why not start putting up ads that might be of interest to the user? If "John" goes from a site about gambling to a site about sports, Google knows it -- why not start displaying ads for "John" that combine all of his possible interests? The YouTube ads can be the same -- they know where you've been, so why not combine those keywords into ads that MIGHT be more interesting to you?
Sure, it's a privacy breach already, but that's what pays the bills for the sites you're visiting freely. Not many of us are going to pay for a subscription to a site (although I pay for many), so advertising has to be what it is -- it can just get better.
I'd also like to see a user-configurable plug-in that lets a user "vote" on ads. I'm sick of seeing certain ads on certain sites, so we should have the ability to tell Google "Don't show me these anymore." The content publisher (website) may prefer those ads because they pay CPM (pays per visit, not per click), but if the visitor doesn't want to see them, isn't it in the advertiser's and the visitor's best interest to turn them off for that user?
OMG! Go0gle is teh ev1L!!!11!
Or, perhaps, you are able to watch those videos because of the revenue generated by the ads.
A certain percent is split with the video's creator(s). What percentage? Zero!
Most likely the flash player send two requests to the server, one for the video and one for the flash ad. Just have the proxy return an empty ad, and voila, no ad.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
That's the point in the short novel "Scroogled" by Cory Doctorow. http://www.radaronline.com/from-the-magazine/2007/09/google_fiction_evil_dangerous_surveillance_control_1.php
In brief: DHS outsource border bacground checks to Google. Scary...
"Verbing weirds language"
He gets to watch the video. What's not cut-y about that? Not only that, he gets to choose which videos he wishes to watch, and can therefore choose not to watch any ads at all. So yes, everyone sees a cut in this plan. It's just that before now, Google was missing out somewhat.
You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.