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.Asia Internet Domain Launched
eldavojohn writes "Expect to see sites ending in .asia pop up soon, as ICANN has allowed DotAsia to recently open bidding on the new domain. A DotAsia representative is quoted as saying, 'Our research has found that Asia is one of the most searched-for terms and by having a .asia website, your ranking on Google or Yahoo will become much higher.' Is there really a need for more top level domains?"
fant.asia, your.asia, anast.asia... the list goes on and on.
More interestingly, though, will be the issue when countries fail to establish control over things like india.asia, china.asia, etc. I have to wonder, though: given the "worldwide" attitude of the web, do we really need to make geographic distinctions at the TLD?
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Having more TLDs gives people a bigger namespace to play in, but the problem is people don't generally want a bigger name space for domain names. They want their domain name to be unique, for recognition and to avoid confusion...
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Who told them that TLDs have any effect on search with regards to keywords? I don't get more .net sites just by having "net" in my search terms (just had to go verify that).
What they fail to tell us is that the matching search term was "girls"...
There is already a .eu
Your point is taken well. TLD's are not just "TLDs". They've become part and parcel with trademarked names and company names. No,no, no. It's not Expedia... it's Expedia[dot]COM. Etc. Companies scramble to register their business names only to find another business with the same name (see Nissan Computers long legal battle against Nissan Automotive).
You have to consider registering variations of your domain name before someone else does to avoid trademark dilution and consumer confusion. {company name}, {company name}Manufacturing, {company name}ManufacturingCompany, {company name}MFGCO, etc. Of course, YMMV depending on your company name and sector/trade.
Companies have multiple sites such as "corporate site", "brand A site", "Brand B site", "Product A Micro-site", etc. Then, they might have to register multiple variants of those sites. Singular and plural versions, Nicknames, and keywords. ie: should it be Business.com, BusinessProduct.com, BusinessProducts.com, BusinessProductName.com, etc. (some products are two words that are commonly referred to in the singural, like "Toilet Seat" might just be called a "Seat" or "Seats" in the context of a bathroom.
On top of that you have to consider registering multiple TLD's. .COM, .NET, .ORG, .JOBS, .BIZ, .INFO, etc. Now, if you're an international company, you have to consider registering country specific TLD's. .US, .CO.UK, .FR, .IT, .CN, .MX, etc. Now, they're opening up regional TLD's that companies have to consider... .EU, .ASIA.
You take all the TLD's , all the sites a company might have, and all the name variations a of a site name a company might register, and you get yourself one hell of a mess and cost. Sure, domains are relatively cheep but if you're managing hundreds or thousands, it becomes a huge sink, particularly since most everyone STILL uses .COM.
Then you have to tie this all in with Search Engine parameters such as duplication. All you do is register these domains and 301 redirect them to your flagship domain name, which doesn't do a whole lot for you. Others might use language specific sites, which will pass duplication standards.
I guess, a good question is... what do people with to manage their site domains? What is your domain strategy? Do you try to register everything you can to avoid squatters and parkers for brand dilution? Or do you just say "screw it" and let them have them, they're not likely to get much out of them. Should you really use .jobs to be/point or redirect to your careers page? Or just say "screw it" because "no one"(tm) uses it?
Cheers,
Fozzy
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I like to see UK companies with .co.uk addresses too - especially useful when buying stuff because I know there won't be an issue with shipping, I won't have to use an international credit card, etc
which is totally what she said
I think there's a bigger need for .xxx than .asia, no?
perhaps you should block "huge netblocks" from the US too as long as they are the number one shit spewer and bot haven.
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