.Asia Internet Domain Launched

eldavojohn writes "Expect to see sites ending in .asia pop up soon, as ICANN has allowed DotAsia to recently open bidding on the new domain. A DotAsia representative is quoted as saying, 'Our research has found that Asia is one of the most searched-for terms and by having a .asia website, your ranking on Google or Yahoo will become much higher.' Is there really a need for more top level domains?"