British Intelligence Inserts Job Ads Into Games

eldavojohn writes "Britain's Government Communications Headquarters (GCHQ) is taking a new approach to attracting new recruits. 'The monthlong ad campaign, which starts at the end of October, is being run by GCHQ, the recruitment firm TMP Worldwide and Microsoft-owned in-game ad agency Massive Inc. Ads headed 'Careers in British Intelligence' will appear as billboards in scenes in Splinter Cell and other games including Need for Speed Carbon and Enemy Territory: Quake Wars when they are played on computers and Microsoft Xbox consoles in Britain.'"

Comments

Re:Where Burger King and Toyota got it right

[WED Fan]

When we are getting peppered with ads during games, I fell pretty cheated that there wasn't a discount on the price.

You live in a free society, where you enjoy rights and freedoms your ancestors could only dream of, some even gave their lives for you. And you complain that an advertisement from a government (yours or an ally of yours) for people to help keep you free, doesn't reduce the cost of your video game?

Look up "perspective" and "petty" and "whiney assed ingrate", then post again.