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British Intelligence Inserts Job Ads Into Games

Posted by Zonk on from the be-all-the-sam-fisher-you-can-be dept.

eldavojohn writes "Britain's Government Communications Headquarters (GCHQ) is taking a new approach to attracting new recruits. 'The monthlong ad campaign, which starts at the end of October, is being run by GCHQ, the recruitment firm TMP Worldwide and Microsoft-owned in-game ad agency Massive Inc. Ads headed 'Careers in British Intelligence' will appear as billboards in scenes in Splinter Cell and other games including Need for Speed Carbon and Enemy Territory: Quake Wars when they are played on computers and Microsoft Xbox consoles in Britain.'"

4 of 44 comments (clear)

  1. Re:do it for the britishisms! by Anonymous Coward · · Score: 1, Informative

    As a Brit, I have to ask... WTF is that supposed to mean?

  2. Nothing new, really by stjobe · · Score: 3, Informative
    British intelligence agencies seem to have a fondness of peculiar recruitment techniques.

    In one, now well known instance, the ability to solve The Daily Telegraph crossword in under 12 minutes was used as a recruitment test.
    Source: http://en.wikipedia.org/wiki/Bletchley_Park
    --
    "Total destruction the only solution" - Bob Marley
  3. Life imitates science fiction by mbrubeck · · Score: 2, Informative

    Sounds like they've been reading Halting State, the new sci-fi novel by Charles Stross involving gaming and British intelligence services.

  4. Re:Where Burger King and Toyota got it right by paeanblack · · Score: 4, Informative

    When we are getting peppered with ads during games, I fell pretty cheated that there wasn't a discount on the price

    Adjusted for inflation, games are cheaper now than they have ever been.
    Adjusted for inflation, games are more expensive to produce than they have ever been.
    Even accounting for industry growth and inflation, the per-unit production cost of games is higher than it has ever been.

    How, exactly, are you being cheated?